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Important announcement: (Last date of submission for January 2023 session is 30th April, 2023 and for July 2023 sessions is 31st October, 2023)
1. (a) What constitute a product? Discuss the role and scope of product management function in an organization. Highlight the key possible responsibilities of a product manager in a automobile company.
(b) Explain the term product line and the bases for product line extensions by taking suitable example from an Indian FMCG company of your choice.
2. (a) Discuss the various stages involved in Product Life Cycle (PLC). What decisions are to be considered for putting PLC concept into operation? Elaborate.
(b) Explain the concept of pricing and its relationship with other elements of marketing mix. Discuss the various types of pricing methods available to the marketers.
3. (a) Distinguish Product from a brand. Discuss the strategic relevance of branding with an example.
(b) What do you understand by the term positioning and its importance for the marketer? Discuss the various positioning strategies available for a marketer.
4. (a) List out and discuss the various reasons for the growing importance of packaging in today’s market environment. (You may access secondary data/internet sources). Discuss the major functions of packaging.
(b) Identify the factors that determine the decision to offer new product by firm. Illustrate.
July 2022
1.
(a) What is a Product? Discuss with an example. How are products classified? Explain the basis of classification with suitable examples.
(b) Discuss the nature and scope of Product Management with a company you are associated or familiar with.
2. (a) What is product line? By taking an FMCG company of your choice as an example discuss its product line.
Explain the Product Life Cycle concept (PLC) and how does it help in product planning activity of a business.
(b) What is the rationale for managing product portfolio? Discuss.
Explain the Methodology of constructing BCG matrix.
3. (a) List out and discuss the relevance and rational of branding.
Bring out the relationship of the three concepts namely positioning, product differentiation and market segmentation with a suitable example of your choice.
(b) Discuss the concept of Brand equity. Comment on the importance of packaging and labelling.
4.(a) Explain the various sources of new product ideal used by a firm which you are associated or familar with.
What factor’s determine the decision to offer new product by the marketer?
(b) Discuss the major concept generation methods that you are familiar with.
What is Test marketing? Discuss the various issues associated with test marketing.
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MS63 IGNOU Assignment Question for Answer
1. Distinguish between convenience, shopping, and specialty goods giving suitable examples.
2. How can you use ‘Attribute Analysis’ to generate new product ideas for a toothpaste? Discuss.
3. Taking the example of a product of your choice, explain how a company’s marketing mix strategy may vary depending on different stages of its product life cycle.
4. Taking the example of packaged fruit juice, explain the alternative bases available to the marketers for its positioning. .
5. Explain the factors that can be responsible for the failure of a new product, giving suitable examples.
6. Discuss the importance of packaging for a marketer of consumer goods.
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