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Important announcement: Last date of ignou ms68 assignment submission for July 2022 session is 31st October, 2022 and for January 2023 session is 30th April, 2023.
MS68 Management of Marketing Communication and Advertising ignou answer July Dec22
1(a) Discuss the concept and role of Marketing Communication with reference to any FMCG company of your choice.
(b) Explain the Consumer Behavior variables that play a key role in the development of marketing communication. Illustrate with a suitable example.
2(a) Discuss the concept of Promotional Strategy. Explain the planning framework of promotional strategy for a new brand of electric bike targetted at high school students.
(b) Pickup any two advertisements each from FMCG category and consumer durable category of your choice. Discuss the below mentioned with reference to the advertisement so selected.
(i) Headline and Color
(ii) Message Design and Positioning
(iii) Size and Shape.
3(a) Explain the elements of an advertising plan. What are the various type of media that are available for advertiser’s and marketers in promoting a new brand of shaving cream for rural markets.
(b) How would you go about in selecting media and in planning and scheduling advertising campaign for a premium brand of women’s jewellary in metro cities.
4(a) When and why it is necessary to measure the effectiveness for an advertising campaign? Discuss.
(b) What is Direct Marketing? Comment on the advantages and limitations of direct marketing.
ms68 jan 2022 assignments
1. (a) What do you understand by the term marketing communication? Explain the communication model that describes how communication travels from the firm to the consumers and the factors that affect the way the consumer perceive the message.
(b) Write a brief on your understanding of the Rural media scene.
2. (a) Discuss the elements of promotion mix and their impact with suitable examples.
(b) What do you understand by the term message design in the communication framework? Bring out its importance in strategy development/formulation.
3. (a) Media selection, planning and scheduling are considered as strategic issues in advertising. Discuss each of these issues which makes them strategic.
(b) Explain the important considerations in the organisation and management of consumer trade promotions.
4. (a) Discuss the various functions and structure of an advertising agency.
(b) What do you understand by “positioning” in the context of advertising agencies?
Explain the various positioning alternatives available for advertising agencies with suitable examples.
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