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Important announcement: (Last date of submission for January 2023 session is 30th April, 2023 and for July 2023 sessions is 31st October, 2023)
1. Briefly discuss the services marketing mix and the services marketing triangle.
2. What guidelines you would follow for developing an advertising campaign for a service organization? Discuss by taking the example of a commercial bank or an insurance company.
3. Briefly describe the gaps model and explain the significance of the five gaps that the model identifies.
4. Identify any basic hospital service like an X-ray analysis or a complete health check examination in three medical establishments in your city. Do you find any price variations?
What in your view are the reasons for these variations?
5. Write short notes on following
a. Four Modes of Service Delivery
b. Significance of Internal Marketing.
c. Yield Management
July 2022
1. Discuss the international scenario of role played by services sector in national economies. Do you feel India is following the trend displayed by developed economies in this regard? Discuss the theories of motivation, and types of motivational conflict.
2. What are the basic differences between pricing of goods and pricing of services? Does characteristics of services influence their pricing? Discuss.
3. Using SERVQUAL scale, create a questionnaire for a service firm that you patronize or are familiar with.
4. What are the implications of core, facilitating and supporting services for marketers of education? Discuss the concept of an augmented service products with the help of examples from the educational services..
5. Write short notes on following
a. GATS
b. Branding of Financial Products
c. Positioning of Advertising Agency
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MS65 IGNOU Assignment Question for Answer
1. Explain the importance of physical evidence for the following:
(a) A distance education institute
(b) A hospital
2. Why do customers switch service providers? Can you do anything as a marketer to prevent the customers from switching? Discuss.
3. Explain how important it is for hotels to use ‘promotions’ during these pandemic times. Identify possible sales promotion schemes they can offer.
4. Explain the Gronroos Model of service quality, taking the example of a restaurant.
5. Explain the product support services that a car manufacturer can provide to its customers for gaining competitive advantage.
6. How is information search behaviour different in case of services as compared to goods? Explain giving suitable examples.
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