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Important announcement: Last date of ignou ms66 assignment submission for July 2022 session is 31st October, 2022 and for January 2023 session is 30th April, 2023.
MS66 Marketing Research ignou mba assignment July 2022
1. Explain the solomon-four group design. How far does this design succeed in controlling different extraneous variables? Illustrate your answer with the helpof a suitable example from marketing.
2. Briefly explain the various probability and non-probability sampling methods with their merits and demerits.
3. With the help of examples, discuss the areas where qualitative research can be used in marketing.
4. Monthly salary of 32 employees of a firm is given below. Tabulate the dataafter selecting a suitable class interval.
2250 1800 1650 1760 3520 5600 2450 2680
2700 1680 3650 3240 5850 3150 1860 2425
4520 3275 4215 3760 1950 1850 3750 2825
4500 3800 4300 2750 4370 3350 2375 3215
5. A manufacturer of industrial supplies developed the following model for
predicting the number of sales per month
Y = 41 + .3X1 + .05X2 – 7X3 + 10X4
where Y = Sales per month
X1= Number of manufacturing firms’
X2 = Number of wholesale and retail firms
X3 = Number of competing firms
X4 = Number of full-time company sales people.
i) Explain the correct interpretation of all estimated parameters in the equation.
ii) If R2= 0.49, what does this figure mean, to you?
iii) Explain how you will go about testing the validity of this multiple linear regression equation
1. a) Explain the meaning and importance of marketing research in the decision making process. Illustrate.
b) What are the two methods of conducting marketing research that firms can consider? Discuss the problems/ challenges that firms face in conducting marketing research in India.
2. a) What is research design? Explain the concept and importance of research design in the context of marketing research problem.
b) Explain the term data collection. Discuss the different types of data needed for marketing research. Evaluate the merits and demerits of each type of data.
3. a) With suitable examples discuss briefly the various methods of probability sampling that is available for a researcher.
b) When and why the four types of attitudinal scales are used in marketing research. Explain each of these scales with suitable examples.
4. a) In what situations Qualitative and Qualitative research is used? Discuss with suitable examples.
b) Write an essay on the application areas of marketing research in India.
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