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MS612 retail management ignou solved assignments july 22
1(a) With the help of secondary data sources available for the last ten years on retail sector. You are advised to prepare and submit a write up on the emergence and development of the retail sector in India, contributing to the Indian economy.
(b) What is a retail format? List out the various types of retail formats based on form of ownership and store strategy mix.
2(a) What are the various situational variables that influence the retail shopping behavior? Discuss their influence on working women.
(b) Explain the significance of marketing research in retailing. What consumer research strategies are generally used by market researchers specific to a lifestyle departmental store? Elaborate the nature of consumer research strategy that will need to be used in this situation.
3(a) Explain the term merchandising with a suitable illustration. Elaborate the various steps to be considered while planning merchandize for a men’s readymade retail outlet.
(b) Explain the importance of pricing in retail. Discuss the pricing objectives that a retailer or any retail business should consider while pricing their merchandize.
4(a) Elaborate why sourcing as a key functions of retailing. What are the various steps involved in the sourcing process? Illustrate with an example.
(b) Discuss the key aspects of loyalty programmes. What loyalty programs can be introduced in the retail outlets for increasing traffic? Discuss.
IGNOU MS612 MBA Assignment Question for Answer
1. (a) Define retailing. Discuss the scope and prospects of retail sector in the current Indian context.
(b) What are the various business activities that a retailer undertakes in catering to the customer?
2(a) Explain the role and relevance of marketing research in retailing. Elaborate on the possible areas where marketing research can be used.
(b) Why location decisions are important in retail business? Explain the influencing factors that help in deciding a specific location. Pickup any suitable example of your choice and discuss.
3(a) Explain the term retail mix and merchandise mix with suitable illustrations. Discuss the various factor affecting merchandise mix decisions.
(b) Discuss sourcing as a critical function of every retail business irrespective of the nature and size of the business. Substantiate.
4(a) Discuss the key considerations used while assessing Human Resource requirement for any retail organization that you are familiar with.
(b) Distinguish between store vs. non-store retailing with suitable examples. Explain cat
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