Buy IGNOU MBA Assignments of MS611 Rural Marketing from market leader. Quality solution and quick delivery. Last date of submission for July 2022 session is 31st October, 2022 and for January 2023 session is 30th April, 2023.
1. Comment upon how the rural economic environment affects the marketing decisions for the rural market with suitable example.
2. Visit any nearby village in the vicinity of your town and spend half a day at any retail outlet. Identify the approaches of customer in buying and list them down based on the steps in the buyer behaviour process.
3. Do you agree that stripped down versions for rural markets at a lower cost or similar cost structures but smaller quantity can be effective as alternatestrategies? Comment.
4. Discuss `language’ as a variable in message development in view of the multilingual, multi-ethnic nature of rural India.
5. How would the Thomson Market Index enable a marketer to take appropriate marketing decisions? Critically comment upon the utility of the tool.
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Jan 611 ms assignments
Q1. What do you understand by the term ‘rural markets’? What are the implications for an FMCG company wanting to enter rural markets, in terms of
(a) its rural product mix
(b) its pricing strategy
Q2. Explain the role of Melas and Haats in rural distribution.
Q3. How do culture and social class influence rural buying behaviour? Explain with reference to purchase of a consumer durable product.
Q4. What are the major objectives of sales promotion? Suggest rural sales promotion methods for the following products (any two)
(a) Tooth powder
(b) Biscuit
(c) Cooking oil
Q5. Discuss the impact of technology on rural marketing.
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