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Important announcement: Last date of ignou ms423 assignment submission for January 2022 session is 30th April, 2022 and for July 2022 session is 31st October,2022)
1. How would you describe a financial services? Describe the different marketing orientations and discuss their application in marketing of financial services.
2. Explain the various Behavioural Models used for anlaysis buyer’s behaviour.
3. What is Product Life Cycle? Explain its application in marketing of banking products.
4. Explain the process of Project Appraisal and enumerate the key sources of project finance.
5. New Technology provides entry route for new entrants in financial services. Explain.
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MS423 IGNOU Assignment Question for Answer
1. Discuss the characteristics of financial services? Explain the application of different marketing orientations in marketing of financial services.
2. What are the channels of distribution for banks? List the various types of bank branches and explain the characteristics and utility of each of them.
3. What is project financing? Describe the various sources of project financing. Discuss the new/innovative instruments used for project financing.
4. What are insurance services and pension funds? Discuss the scope for growth of insurance services and pension funds in India.
5. Discuss the strategic issues faced by financial services institutions and explain the application of information technology to address these issues.
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