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Q1. “Vidyut” is a electric bike start up which commenced operation in 2015. They cater to low power vehicle for town ride. Their focus is Max 30 Kms speed limit vehicles which give maximum mileage of 40 Kms per full charge. Price point is also matching this basic specification. With the city traffic increasing, they are seeing good volume increase for their e-bikes. There are about 6 variants in their portfolio currently in addition to old models launched in the past. The need they face is distribution of replacement batteries, maintenance parts in addition to vehicle itself. They have high business activity in Bangalore, Mangalore, Mysore etc. They have home pickup and delivery for regular service customers.
Describe any 3 types of distribution network design they can look at to cater to the sales of vehicle, batteries, spare parts and also service provision? (10 Marks)
Q2. “NAVRASA” ice-creams have 100+ varieties of flavors and pack sizes. They also come up with new variants of flavors, innovative pack designs and also graphics on packs. Increase in variety leads to short life cycle, out of stock and some huge stock which needs to be disposed as well. The immediate step they want to address is to ensure availability before they move on with other phases of improvement. Recommend how you would approach safety stock maintenance for NAVRASA? (10 Marks) –
Q3. “Viswakarma” is building materials manufacturers. They make Tiles, Bricks, Canopy from nature friendly, light weight, re-usable, durable materials. They have high variety of finished products from limited number of raw materials.
a. Describe aggregate planning and role of aggregate planning? (5 Marks)
b. Describe and apply aggregate planning strategies in this case situation? (5 Marks)
