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1. You are a leading technology company You see a massive opportunity in diversifying into digital marketing, What strategies can you adopt? Do you think acquiring a digital marketing agency be a good option? Justify your answers with suitable examples.
2. You want to launch a new sports league in swimming, an individual sport. How will you build consumer interest in this sport? What strategies would you recommend to the league management if you were its strategy consultant?
3. You are the marketing director for Alpha max streaming service. Before the commercial launch of the service what are the key issues that you need to address and understand?
a. As the marketing director plan a research program with clearly defined target groups, geographies, demographics you shall plan your research project.