Buy complete ignou semester course at discounted price instead of MMPC006 Assignment ignou solution. You can also Buy IGNOU MBA sample paper for quick exam preparation and better marks.
Why DistPub for IGNOU MBA Assignments?
Because, DistPub portal is dedicated for management assignment solution and give perfect mba solution for your distance learning assignment and exam material.
MMPC006 IGNOU Assignment Question for Answer
(Last date of submission for July 2022 session is 31st October, 2022 and for January 2023 session is 30th April, 2023).
1. (a) Define and discuss the term “Marketing”. Elaborate its scope and significance in an enterprise.
Needs, Wants and Demands are always the starting point for marketing activities. Explain with a suitable example.
(b) Discuss the various stages involved in the consumer buying process with reference to buying a smart phone brand of your choice.
2. (a) Discuss the product line decisions that a firm should consider to pursue and consolidate its position in the face of competition.
(b) Discuss the concept of Product Life Cycle. Elaborate the various stages by taking the example of a shaving cream brand of your choice. What alternatives will you suggest for the brand during its decline stage and why? Offer your reasons.
3.(a) Discuss the various factors that affect the Pricing decisions in a firm. Explain the three cost oriented pricing approaches that a firm can use in pricing their products/services.
(b) Enterprises are sensing the need to become more integrated in their marketing communication efforts. Discuss with an example where you have been a part of the integration process or may have come across the said integration.
4. (a) What do you understand by the term Advertising? Discuss the various types of advertising and the major role that advertising plays in the promotion of a firms offering. Explain by taking one example each from a product and a service of your choice.
(b) Explain the nature and role of Personal Selling. Discuss the steps involved in the selling process by taking an example of a financial software product for a medium enterprises.
Previous year ignou assignment question
1. (a) Discuss your understanding of the term marketing with a suitable example. What is the concept of holistic marketing? Explain each of the components and their importance in the exchange process.
(b) Why and how Segmentation, Targeting and Positioning (STP) concept is used in Marketing? Discuss will an illustration.
2. (a) What is a Product? Discuss the various classifications of products with suitable examples. Elaborate the importance of Branding and Packaging decisions with respect to an FMCG product proposed to be launched in the Indian market.
(b) Discuss the concept of Product Life Cycle (PLC). Explain the various stage of PLC with a consumer durable example of your choice.
3. (a) Distinguish Marketing Communication with Integrated Marketing Communication. How do they differ in terms of their approach in promotional decisions? Explain with an example of any service offering of your choice. What are the major objectives of Sales Promotion? Explain the Planning process involved in sales promotion programme.
(b) Discuss the role of Distribution function. How does distribution add value to the marketing effort? Explain with an example.
4 (a) What are the characteristics of services that make them unique from products? Explain each of these characteristic with an example.
What constitute Digital marketing? Pickup any company of your choice and list down the digital marketing tools used by the firm.
(b) Explain how Digital Marketing can be used in market penetration and in developing new markets. Discuss with a hypothetical example.
Also view other subject latest ignou assignment
- MMPC001 Management Functions and Organisational Processes
- MMPC002 Human Resource Management ignou mba banking assignment solution
- MMPC003 Business Environment mba ignou new assignment solved
- MMPC004 Accounting For Managers
- MMPC005 Quantitative Analysis for Managerial Applications
- MMPC006 Marketing Management of mba new assignment solution
- MMPC007 Business Communication ignou latest mba solution
- IGNOU MBA Project report
MMPC-008 new course ignou assignment
MMPC-009 new pattern ignou assignment
MMPC-010 new pattern ignou assignment
MMPC-011 new pattern ignou assignment
MMPC-012 new pattern ignou assignment
MMPC-013 new pattern ignou assignment
MMPC-014 new pattern ignou assignment
MMPB006 Corporate Governance in Banking and Financial Sector
Also Available Online MBA MCQ for Exam and Assignment