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Q.3) The rapid growth of online shopping for gifts in India has led to the increased significance of providing a seamless and user-friendly experience to customers. A critical aspect of this experience lies in the shopping cart capabilities offered by online gift apps. Provide an overview of the online gift app market in India, highlighting key trends and growth factors by explaining how the market has evolved over the years to meet customer demands and preferences.
a) Discuss the significance of shopping cart by identifying at least three different types of shopping cart capabilities that online gift apps in India can offer. For each capability, provide a comprehensive explanation and illustrate how it benefits users during the shopping process. (5 Marks)
b) Evaluate the advantages and disadvantages of each shopping cart capability discussed in Part a. Analyze how these features impact customer satisfaction, app performance, and revenue generation for gift apps by comparing the three shopping cart capabilities in terms of their effectiveness in meeting customer needs and enhancing the overall shopping experience.
Sep 2023
Q.1) As the owner of an online pastry brand, you are exploring different revenue models to increase your revenue streams. Explain the different types of revenue models that can be used for e-businesses. Identify the revenue models that are most suitable for an online pastry brand. Discuss the associated issues with each revenue model and how they can affect the success of an online pastry brand. Analyze the impact of technology on the different revenue models and how they can be leveraged to optimize the revenue of an online pastry brand.
Q2) You are a digital marketing consultant hired by an online gaming company that aims to increase its customer base and brand awareness in the Indian market. Develop a digital marketing strategy that utilizes various online marketing tools and strategies to promote the company’s gaming services in India.
Q.3) As online shopping for gifts continues to grow in popularity in India, it is essential for online gift apps to provide a seamless and user-friendly shopping experience to their customers. One of the key features that contribute to a good shopping experience is the shopping cart capabilities.
- a) Provide an overview of the online gift app market in India and discuss the importance of shopping cart capabilities in the success of these apps. Research and identify at least three different types of shopping cart capabilities that online gift apps in India can offer. Explain each capability in detail and provide examples of gift apps that use them.
- b) Evaluate the advantages and disadvantages of each shopping cart capability and compare them. Which capability do you think is the most effective and why?
NMIMS mba solved assignments April 2023
Q1: Identify any five Indian organizations that have transformed themselves by adopting or switching towards e-business solutions. Also, provide reasons (at least 1 for each) for their transition from traditional form of doing business to e-business and show how this transition helped them in business growth.
Q2: Discuss the various ways (at least 5) through which organizations doing e-business can collect data/information about their customers and find information on any 5 leading online publishing houses in India naming the content category they are dealing in.
Q3a: What would you tell them about the advantages of e-SCM by using its components and functions for their e-business?
Q3b: What would you explain about the e-CRM in terms of benefits, limitations, working, implementation, and solution for their e-business?
June 2022
Q1. Considering that cyberspace security is becoming a growing concern for any e-business, enlist some of the major security threats (at least 5) faced by e-businesses across India and give examples of few of the software (at least 5) that could be used to secure its environment. (10 Marks)
Q2. With the rapid evolution of technology and penetration of the technology enabled devices, e-businesses are gaining more and more prominence thereby generating sustainable revenue. Discuss the various revenue models and the associated issues for an e-business. (10 Marks)
Q3. Let us suppose you have been hired by a promising startup (choose any 1 industry/sector) in the e-commerce space as a marketing consultant to enhance their business productivity. Post the initial survey you discovered that the company is still replying on traditional tools and methods for their business operations. To enhance the effectiveness of their operations, you decided to meet and explain to the management about the various online marketing strategies and tools that are typically useful for e- businesses like theirs.
What would you tell them about the available online marketing strategies for their e- business? (5 Marks)
What are the various kinds of online marketing tools for their e-business that you are aware of? (5 Marks)
NMIMS mba solved assignments april 2022
Q1. Select any 5 sectors/industry in India doing e-business and state the online marketing strategies (any 2) and online marketing tools (any 2) tools used by companies in each of those sector/industry for successful implementation of e-business. (10 marks)
Q2. Select any 10 companies/organizations doing e-business in India and state how implementation of e-CRM (any 5) and e-SCM (any 5) had significant impact on their business in terms of results based on improvements in customer relations and supply chain management (10 Marks)
Q3a) List any 5 ways through which organizations doing e-business can collect data/information about their customers with an example for each (5 Marks)
b) List any 5 internet marketing tools used by organizations/companies doing E-business in India with an example for each tool (5 Marks)
