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MMPC006 IGNOU Assignment Question for Answer
(Last date of submission for July 2022 session is 31st October, 2022 and for January 2023 session is 30th April, 2023).
1. (a) Define and discuss the term “Marketing”. Elaborate its scope and significance in an enterprise.
Needs, Wants and Demands are always the starting point for marketing activities. Explain with a suitable example.
(b) Discuss the various stages involved in the consumer buying process with reference to buying a smart phone brand of your choice.
2. (a) Discuss the product line decisions that a firm should consider to pursue and consolidate its position in the face of competition.
(b) Discuss the concept of Product Life Cycle. Elaborate the various stages by taking the example of a shaving cream brand of your choice. What alternatives will you suggest for the brand during its decline stage and why? Offer your reasons.
3.(a) Discuss the various factors that affect the Pricing decisions in a firm. Explain the three cost oriented pricing approaches that a firm can use in pricing their products/services.
(b) Enterprises are sensing the need to become more integrated in their marketing communication efforts. Discuss with an example where you have been a part of the integration process or may have come across the said integration.
4. (a) What do you understand by the term Advertising? Discuss the various types of advertising and the major role that advertising plays in the promotion of a firms offering. Explain by taking one example each from a product and a service of your choice.
(b) Explain the nature and role of Personal Selling. Discuss the steps involved in the selling process by taking an example of a financial software product for a medium enterprises.
Previous year ignou assignment question
1. (a) Discuss your understanding of the term marketing with a suitable example. What is the concept of holistic marketing? Explain each of the components and their importance in the exchange process.
(b) Why and how Segmentation, Targeting and Positioning (STP) concept is used in Marketing? Discuss will an illustration.
2. (a) What is a Product? Discuss the various classifications of products with suitable examples. Elaborate the importance of Branding and Packaging decisions with respect to an FMCG product proposed to be launched in the Indian market.
(b) Discuss the concept of Product Life Cycle (PLC). Explain the various stage of PLC with a consumer durable example of your choice.
3. (a) Distinguish Marketing Communication with Integrated Marketing Communication. How do they differ in terms of their approach in promotional decisions? Explain with an example of any service offering of your choice. What are the major objectives of Sales Promotion? Explain the Planning process involved in sales promotion programme.
(b) Discuss the role of Distribution function. How does distribution add value to the marketing effort? Explain with an example.
4 (a) What are the characteristics of services that make them unique from products? Explain each of these characteristic with an example.
What constitute Digital marketing? Pickup any company of your choice and list down the digital marketing tools used by the firm.
(b) Explain how Digital Marketing can be used in market penetration and in developing new markets. Discuss with a hypothetical example.
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