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Q1. You are the CEO of a bank which has a profitable consumer banking division. Do you think the bank should sell out a profitable business like this? What according to you could be the reasons for a retrenchment strategy? If you were the strategy advisor to the bank, would you advise the bank for such a move?
Q2. The ISL is India’s leading football league but lately, it is struggling with issues such as sponsorship and viewership. What could be the reasons for this lack of interest in sponsors, according to you? What strategies would you recommend to the league management to increase consumer engagement, if you were its strategy consultant?
Q3. WPP became a global advertising behemoth because of its relentless acquisition strategy. This has led to its global dominance. In such a scenario:
a. a. If you were the owner of a small full-service advertising agency then what strategies would you adopt to compete with the big players like WPP. (5 Marks)
b. b. In your opinion is advertising relevant to marketing anymore? Analyze the complexities of Marketing communications in the post pandemic era. Can AI be solely depended on to solve all the marketing problems or would you still need human intervention while reaching out to the consumers? (5 Marks)
