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Q1. Citing from your own practical experience which is the factors which are important in the retail scenario for a product in a supermarket to sell? (10 Marks)
Q2. How would you go about starting your own business which would be an exclusive. cake, cookies and biscuits store and ensure its success? (10 Marks)
Q3. Case Study
- What is Audis future strategy? What is the name of its digital platform, and how does it plan to leverage this platform? (5 Marks)
- What has changed in the customer profiles who own Audi. How has this demographic profile changed in recent times? (5 Marks)