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Q1. Take any corporate of your choice and explain various levels of strategy for that organization.
Q2. Assume you are planning to start your own start-up and you have decided to start the same with a clear Vision, Mission, Goals, and objectives. Create and elaborate on the same. (You can decide any business of your choice)
Q3.
- a) Explain the concept of need, want, and demand for the footwear category. (5 Marks)
- b) Explain the 7P’s of Marketing for any restaurant of your choice. (5 Marks)
Sept 2023
Q1. Explain the concept of Value Chain Analysis with an example. (10 Marks)
Q2. What do you mean by Strategy? Explain Corporate, Business & Functional level strategy. (10 Marks)
Q3. Pratap Kapoor’s wild dinning format is unique and one of its kind in Mumbai. Advertised as a jungle theme restaurant, it is named as “Sher Baugh.” Wild dinning is more of an amusement park then dining space with all the facilities, which can delight a family. It delivers its promises through robotic animals and a simulated thunderstorm, features that would delight children.
It gives the feeling of living in the wild for the urbanites and gives them a break from the typical fancy restaurants. Mr. Pratap was planning to convert his venture into a franchise format with opening of outlet in all the metro cities in India. However, he is not sure of the sale ability of this kind of retail format in the Indian context. This critic of his venture says that for adults who put the food over the experience of eating in an artificial jungle the wild dining restaurant is not all that fun. In addition, the cost incurred in setting up the format is a point of concern.
a) What kind of format is Pratap trying to offer to its customers, what kind of customer profile/target market should he focus on? (5 Marks)
b) Many retailers have tried to make their store entertaining. What are the pros and cons of providing entertainment in the retail store or restaurant? (5 Marks)
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