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Q1. You are the CEO of a bank which sustaining continuous loses in its insurance business although your company has a large bank of customers. What according to you could be the problem and what solutions would you suggest to the board?
Q2. The Pro Kabbadi League PKL is India’s leading kabaddi league but is struggling with sponsorship. What could be the reasons for this lack of sponsor interest? What strategies would you recommend to the league management if you were its strategy consultant? (10 Marks)
Q3. WPP became a global advertising be mouth because of a relentless acquisition’s strategy. This has led to its global dominance in such a scenario.
a. If you were an owner of a small full-service advertising agency what strategies would you adopt to compete. (5 Marks)
b. Analyze the state of India’s advertising industry and what the industry needs to do to evolve going forward in this highly competitive technology driven industry which is dominated by a few global giants. (5 Marks)
Strategic Management MCQ, Exam Quiz and Sample Paper
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June 2023
Q1. The Indian Hotels Company Limited (IHCL) and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service. The IHCL hotel brands are the Taj, Vivanta, and Ginger. Why has IHCL created a portfolio of different brands in the same product category? Is IHCL following a sustainable strategy?
Q2. Sony started as a player in Walkman and is currently serving mobile phones, speakers, headphones, television, and other product categories. Comment on Sony’s brand extension strategy? Is Sony right in employing brand extension to expand business’s competence into different product categories?
Q3.
- a) Can brands be human? Is it possible to associate human characteristics and traits with the brand to which the customers can relate? Explain with an example.
- b) After parting ways with Honda in 2011. Hero Moto Corp decided to go for a complete overhaul through repositioning with a change in their logo, slogan and tagline to ‘Hum Mein Hai Hero’. What strategy was adopted by Hero Moto Corp for repositioning?
