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Research Methodology NMIMS Solved 2024
Q1. A consultancy company providing services in the area of Digital Transformation and Analytics is seeing a considerable amount of attrition among its employees. The company is interested in reducing the level of attrition as the cost of recruiting new employees is adding to the burden of its overall cost. Discuss the management problem and convert it into a research problem. Write down the research plan for this study. (10 Marks)
Q2. You have been working in HDFC bank as marketing manager. You have to study the relationship between new adverting campaign themes and customer’s liking of the campaign. Explain independent, dependent and extraneous variables for this study. State the design of experiment, null and alternative hypothesis for this situation. What are the potential threats of internal and external validity? (10 Marks)
Q3. The real estate boom has seen significant rise after the pandemic is over from last two years. The prices of mid-size flats for the middle class has gone up considerably. One of the real estate branded company (Paradise Group) has been following ethical practices and RERA (Real Estate Regulatory authority) standards. They have been providing Semi-furnished housing, quality material, timely possession and legal rights to its customers. However, the prices offered by Company is slightly higher than those of customers in the same area/zone. They relied on both paid adverting and word of mouth(WOM) promotion as they believe in real estate has to leverage both.
a. Develop suitable research questions, research objectives and variables to be studied and measured. (5 Marks)
b. Develop a suitable questionnaire for answering the developed research problems and objectives. Explain the type of scale after each question. (5 Marks)
Previous year question Research Methodology NMIMS
1. One of the newly opened Gym in your area trying to understand what type of exercise is preferred by people these Days, how often they do their exercise and do they really enjoy it or they do just for the sake of doing. Which research design is most suitable for this situation? Write research proposal for this situation.
2. You are a HR manager in one of the major IT company. Design an experimental study to look into the factors that affect employee churn in the IT firm, with an emphasis on HR initiatives to lower attrition. Develop a design of experiment of this study keeping independent, dependent and extraneous variables into consideration. How you will apply control in this experimental research. Explain the variables and steps.
3. During pandemic Zepto has emerged as a major Quick commerce market in Mumbai; however; after the entry of Swiggy’s Instamart and Zomato’s Blinkit the market has become highly competitive. The market has been changing with respect to consumer preferences, market trends and consumer choices for apps.
a. Classify and distinguish the specific purposes for which Zepto may be able to use research effectively. Write down the problem statement and operational definition of this research.
b. Develop a questionnaire to study consumer preference for most preferred q-commerce app.
