Q1: According to marketers, heavy advertising and promotion may be necessary for a firm to match competitor’s efforts to ensure that the company does not loose
Answer: its share of mindAnswer
Q2: According to Mintzberg, the adaptive mode refers to
Answer: Strategic formality associated with medium-sized firms that emphasize the incremental modification of existing competitive approachesAnswer
Q3: According to most employment laws, employees of temporary staffing firms that are working in an employer’s workplace are considered workers of both the temporary agency and the employer
Answer: Correct – TrueAnswer
Q4: According to Parasuraman, Zeithaml and Berry , the most important determinant of service quality is
Answer: ReliabilityAnswer
Q5: According to recent studies, all of the following are ways direct marketing benefits customers EXCEPT
Answer: the goods are always cheaperAnswer
Q6: According to research, the best salespeople have among their characteristics the ability to close a sale
Answer: Correct – TrueAnswer
Q7: According to research, the most popular compensation plan (70 percent use this) for sales forces is
Answer: a combination of base salary and incentivesAnswer
Q8: According to social learning theory, which of the following is NOT a feature relevant to explaining aggression
Answer: The person’s level of testosteroneAnswer
Q9: According to standard statistical control rules if the data result reflect 7 consecutive data points on either side of the mean, this tells you
Answer: that there is an abnormal trend which bears investigationsAnswer
Q10: According to surveys, which of the following is MOST CORRECT with respect to attitudes consumers hold toward marketing practices
Answer: Consumers hold mixed or even slightly unfavorable attitudes toward marketing practicesAnswer
Q11: According to the 80/20 rule, 80 percent of the problems are because of 20 percent of the causes. To facilitate finding out which are the most probable defects, you do a rank ordering of the defects using
Answer: Pareto DiagramsAnswer
Q12: According to the comprehensive strategic-management model, which step needs to be completed immediately following the establishment of long-term objectives
Answer: Generating, evaluating, and selecting strategies DAnswer
Q13: According to the concept of moral intensity, a worker is most likely to behave ethically and legally when
Answer: a manager observes his or her behavior closelyAnswer
Q14: According to the definitions of national saving and private saving, if Y, C, and G remained the same, an increase in taxes would
Answer: leave national saving unchanged and reduce private savingAnswer
Q15: According to the definitions of national saving and public saving, if Y, C, and G remained the same, an increase in taxes would
Answer: leave national saving unchanged and raise public savingAnswer
Q16: According to the definitions of private and public saving, if Y, C, and G remained the same, an increase in taxes would
Answer: lower private saving and raise public savingAnswer
Q17: According to the Direct Marketing Association, total U.S. spending of direct marketing exceeded___in 2000, or more than 56 percent of total U.S. advertising expenditures
Answer: USD190 billionAnswer
Q18: According to the excitation-transfer model, which is NOT a prerequisite for expressed aggression
Answer: A defenceless targetAnswer
Q19: According to the Fair Labor Standards Act, if a worker covered by the act works more than 40 hours, he or she will receive overtime pay at a rate of___of normal pay for any hours worked over 40 in a workweek
Answer: 150percentAnswer
Q20: According to the loanable funds model, which of the following events would result in higher interest rates and greater saving
Answer: Congress passes a reform of the tax laws that encourages greater investmentAnswer
Q21: According to the manufacturing-based definition of quality
Answer: Even though quality cannot be defined, you know what it isAnswer
Q22: According to the model of the expansion of an organization social responsibility, Stage 2 adds an interest in___
Answer: human resource concernsAnswer
Q23: According to the model of the expansion of an organization social responsibility, Stage 3 is noted by an added interest in___
Answer: customers/suppliersAnswer
Q24: According to the PMP code of professional conduct, which of the following is a responsibility to the profession
Answer: Adhere to the candidate /certificate professional practiceAnswer
Q25: According to the project plan, a contractor is scheduled to deliver some software components at the end of the day. A regular payment is due to be made to this contractor tomorrow. The project team received a note this morning informing them that the software delivery will be delayed by 2 weeks. This morning, the project team received a note that the software will be delayed by 2 weeks. How should the project management team react
Answer: The project management team should conduct a meeting with the contractor to resolve the delivery issues before making the paymentAnswer
Q26: According to the study conducted by Thamhein and Wilemon, which of the following are the top 3 sources of conflict in order of frequency of occurrence during the initiation phase
Answer: project priorities, administrative procedures and schedulesAnswer
Q27: According to the text, labor shortages are predicted for certain sectors; which of the following is NOT one of that will be affected
Answer: Information Technology (IT)Answer
Q28: According to the text, labour shortages are predicted for certain sectors; which of the following is NOT one of that will be affected
Answer: Information Technology (IT)Answer
Q29: According to the text, most of the outcome/dependent variable characteristics and attributes measured in educational research probably exist at the___level of measurement
Answer: OrdinalAnswer
Q30: According to the text, questionnaires can address events and characteristics taking place when
Answer: In the past (retrospective questions)Answer
b. In the present (current time questions)
c. In the future (prospective questions)—all of these
Q31: According to the text, which of the following is a pitfall of planning
Answer: a false sense of certainty based on faulty assumptionsAnswer
Q32: According to the text, which of the following orders is the recommended in the flowchart of the development of a research idea
Answer: Research topic, research problem, research purpose, research question, hypothesisAnswer
Q33: According to the text, which percentage of Canadians holds two or more jobs
Answer: 5Answer
Q34: According to the typology used in your text, research in which a quantitative phase and a qualitative phase are included in the overall research study is specifically called
Answer: Mixed method researchAnswer
Q35: According to the typology used in your text, research in which quantitative and qualitative approaches are mixed within or across the stages of the research process is specifically called
Answer: Mixed model researchAnswer
Q36: According to the typology used in your text, research in which quantitative and qualitative techniques are mixed in a single study is specifically called
Answer: Mixed researchAnswer
Q37: According to the use case ranking and priority matrix, uses cases that are easy to implement and have minimal functionality should be developed first
Answer: False – AnswerAnswer
Q38: According to trade and merchandise marks act 1958 the period of validity of registration of trade mark is
Answer: seven yearsAnswer
Q39: According to your text, how many points should a rating scale have
Answer: Somewhere from 4 to 11 pointsAnswer
Q40: According to your text, what are the five key objectives of science
Answer: exploration, description, explanation, prediction, influenceAnswer
Q41: According to your text, which of the following is not a source of research ideas
Answer: Everyday lifeAnswer
b. Practical issues
c. Past research
d. Theory—all of these ARE sources of research ideas
Q42: According to___, MD is a long-range effort to increase an organization’s problem-solving and renewal capabilities through an improvement of its culture with the assistance of an outside expert in behavioural sciences, called a change agent
Answer: French and BellAnswer
Q43: Achievement tests are designed to measure the degree of learning that has taken place after a person has been exposed to a specific learning experience
Answer: Correct – TrueAnswer
Q44: Acknowledgment of debt means
Answer: debentureAnswer
Q45: Acme uses no recognizable project management processes and has entertaining project meetings because each member has a unique way of reporting progress or lack thereof. Acme is most likely at the moderate level in the generic project management maturity model
Answer: Wrong – FalseAnswer
Q46: Acquiring the Right Customers, based on known characteristics, which drives growth and increased profit margin, is a benefit of___
Answer: CRM ProcessAnswer
Q47: Activities A and B are both 6 days long and the only immediate predecessors to activity C. Activity A has ES=8 and LS=8 and activity B has ES=7 and LS=10. What is the ES of activity C
Answer: 14Answer
Q48: Activity 1 has a duration of 20 days, Activity 2 of 10 days, Activity 3 of 5 days and Activity 4 of 6 days. What is the minimum total duration between the Milestones A and B
Answer: 37 daysAnswer
Q49: Activity A has a duration of 3 days and begins on the morning of Monday the 4th. The successor activity, B, has a finish-to-start relationship with A. The finish-to-start relationship has 3 days of lag, and activity B has a duration of 4 days. Sunday is a non- workday. What can be determined from these data
Answer: Calendar time between the start of A to the finish of B is 11 daysAnswer
Q50: Activity definition inputs include all except
Answer: Product descriptionAnswer
Q51: Actual cost or ACWP for the project in the first three month period is
Answer: A 250000Answer
B 30000
C 20000
D data insufficient
Q52: Adam Fox Limited, a noted consumer goods company, uses integrated direct marketing to greatly improve response rate. Which of the following is his company not likely to use to accomplish this goal
Answer: A faxing component to provide more informationAnswer
Q53: Added features to an offering are called___service features
Answer: SecondaryAnswer
Q54: Adjustment factor is calculated by taking difference of two chain indices of first month or quarter and dividing it by number of months or number of quarters
Answer: Wrong – FalseAnswer
Q55: Administrative closure includes all the following expert
Answer: formal written notice to the contractor of project completionAnswer
Q56: Administrative closure to be done
Answer: A at the end of the project DAnswer
B at the end of each phase—a and b
Q57: Advantages of B2C commerce are___
Answer: Shop can be open 24 hours a day seven days a weekAnswer
Q58: Advertisements through newspapers, TV, radio, professional journals and magazines are___methods of recruitment
Answer: indirectAnswer
Q59: Advertising campaigns can help to create name recognition, brand knowledge, and maybe even some brand preference. However, the fact is that brands are not maintained by advertising but by the___
Answer: brand experienceAnswer
Q60: Advocacy groups use a variety of tactics to convince businesses to comply with the group’s stand on issues. Which of the following advocacy group tactics would be most likely to cause a business to fail
Answer: product boycottsAnswer
Q61: Affective performance can arise from only the symbolic dimension of product performance
Answer: Wrong – FalseAnswer
Q62: Affirmative action is based on an assimilations model that focuses on getting people into an organization rather than changing organizational culture (valuing diversity)
Answer: Correct – TrueAnswer
Q63: After a company has chosen a channel alternative, individual intermediaries must be___, trained, motivated, and evaluated
Answer: selectedAnswer
Q64: After identifying the important variables and establishing the logical reasoning in theoretical framework, the next step in the research process is
Answer: To generate the hypothesisAnswer
Q65: After project is completed, a complete set of indexed project records should be put in
Answer: Project ArchivesAnswer
Q66: Agents are those intermediaries that negotiate contracts or prices on the producer’s behalf
Answer: Correct – TrueAnswer
Q67: Agents can___to the computer as their schedules permits
Answer: log-onAnswer
Q68: Aggregation relationships are symmetric in that Object B is part of Object A and Object A is part of Object B
Answer: False – AnswerAnswer
Q69: Ahmed purchased the Dawlance AC from the Dawlance outlet. He was provided free installation of AC, this is the description of which of the following concepts
Answer: ConvenienceAnswer
Q70: Ai encompasses which of the following related technologies
Answer: d. all of theseAnswer
a. Expert systems
b. genetic algorithm
c. intelligent agents
Q71: Aids in staff acquisition do not include
Answer: trainingAnswer
Q72: Alberta buys a paint sprayer and a lift for her car customizing shop. A macroeconomist would refer to these purchases as investment
Answer: Correct – TrueAnswer
Q73: All businesses and organizations that operate on the Internet are essentially providing what
Answer: ServicesAnswer
Q74: All businesses exist in a(n)___system
Answer: openAnswer
Q75: All channel functions need not be performed for the channel to operate efficiently
Answer: Wrong – FalseAnswer
Q76: All cultures are complex
Answer: False – AnswerAnswer
Q77: All direct or indirect training costs should generally be the responsibility of the
Answer: Performing organizationAnswer
Q78: All else equal, when people become more optimistic about a company’s future, the
Answer: demand for the stock and the price will both riseAnswer
Q79: All financial intermediaries are financial institutions, but not all financial institutions are financial intermediaries
Answer: Correct – TrueAnswer
Q80: All helps to prevent customers’ defection EXCEPT: Select correct option
Answer: Compulsion due to technological and environmental forcesAnswer
Q81: All human actors who play a part in service delivery and thus influence the buyers perceptions : namely , the firms personnel,, the customer and other customers in the service environment
Answer: PeopleAnswer
Q82: All india small scale industries board is a___
Answer: Advisory committeeAnswer
Q83: All marketing research projects are worthwhile because they gather new information–even if the research doesn’t have action implications
Answer: Wrong – FalseAnswer
Q84: All of the following about teamwork or team training is true except
Answer: teamwork always comes naturallyAnswer
Q85: All of the following are advantages of a firm recruiting through a central office EXCEPT___
Answer: developing autonomous divisions and Web sitesAnswer
Q86: All of the following are among the chief activities of a salesperson EXCEPT
Answer: profit analysisAnswer
Q87: All of the following are among the general goals of most training programs EXCEPT
Answer: to have salespeople know about the fine line between bribery and perksAnswer
Q88: All of the following are categorized as computer-based training techniques EXCEPT___
Answer: interactive gaming platformsAnswer
Q89: All of the following are characteristics of “Discretionary Dependencies” except
Answer: Often involve physical limitationsAnswer
Q90: All of the following are characteristics of a job posting EXCEPT___
Answer: indicating the preferred number of applicantsAnswer
Q91: All of the following are characteristics of small business EXCEPT
Answer: Small business emphasis new or innovative practicesAnswer
Q92: All of the following are cited by the text as being forms of direct marketing communication EXCEPT
Answer: specialty advertisingAnswer
Q93: All of the following are common characteristics of experimental research except
Answer: it rarely is conducted in a controlled setting or environmentAnswer
Q94: All of the following are common concerns that have been expressed to researchers by temporary employees EXCEPT___
Answer: being in compliance with equal employment lawsAnswer
Q95: All of the following are common uses for a “War Room” except
Answer: The project wrap up partyAnswer
Q96: All of the following are communication tools EXCEPT
Answer: Inputing data into a spreadsheet (Communication involves the exchange of information and implies a sender and a receiver)Answer
Q97: All of the following are components of Project Integration Management except
Answer: InitiationAnswer
Q98: All of the following are considered to be characteristics of the actual product category or feature EXCEPT
Answer: installationAnswer
Q99: All of the following are cost estimating tools except
Answer: alternative identificationAnswer
Q100: All of the following are criticisms leveled against marketing by critics EXCEPT
Answer: harming consumers through too many product choicesAnswer
