Q1: The data obtained from ethnographic research samples usually permit generalization to a larger group than the one studied
Answer: Wrong – FalseAnswer
Q2: The decision made by President Richard M. Nixon and his advisors to cover up the Watergate break-in in 1972 was a decision associated with which of the following
Answer: GroupthinkAnswer
Q3: The degree to which results of a study can be extended to other settings or conditions describes
Answer: ecological generalizabilityAnswer
Q4: The degree to which workers feel their jobs are important, worthwhile, and meaningful is represented by which critical psychological state
Answer: Experienced meaningfulness of their workAnswer
Q5: The development of a successful new product may sometimes involve luck. More often it involves a product that has a significant product differences over competition and
Answer: meets a need.Answer
Q6: The difference between correlational and causal-comparative research is that
Answer: one type is a study with one group and the other type compares two or more groupsAnswer
Q7: The difference between the monetary value of the nation’s exports and imports is known as the
Answer: balance of tradeAnswer
Q8: The disadvantages of publicity relate to the lack of user’s
Answer: control.Answer
Q9: The dominant members of distribution in Japan is
Answer: KeiretsuAnswer
Q10: The essential characteristic of a researchable question is
Answer: that there is some sort of information that can be collected in an attempt to answer a questionAnswer
Q11: The essential characteristic of a researchable question is that there is a hypothesis
Answer: Wrong – FalseAnswer
Q12: The essential difference between a research proposal and a research report is
Answer: a research report states what was done rather than what will be done and includes the actual results of the studyAnswer
Q13: The essential difference between a research proposal and a research report is that a research report states what was done rather than what will be done and includes the actual results of the study
Answer: Correct – TrueAnswer
Q14: The ethical principle that data collected from subjects should be kept confidential means that
Answer: researchers should never reveal the names of participants when they report resultsAnswer
Q15: The European Union consists of___-member countries that have eliminated most barriers to the free flow of goods, services, capital, and labour across their borders
Answer: 27Answer
Q16: The existence of self-reinforcers is evidence that a learner is using self-control
Answer: Correct – TrueAnswer
Q17: The expense of marketing effort as it relates to the marketing results obtained is known as a
Answer: sales response functionAnswer
Q18: The fact that an organization shows that it cares about its employees does little to affect employee commitment
Answer: Wrong – FalseAnswer
Q19: The federal agency that has the major responsibility for establishing the guidelines for research studies that involve human subjects is the Department of Education
Answer: Wrong – FalseAnswer
Q20: The feedback loop is not as important as the initial transmission
Answer: Wrong – FalseAnswer
Q21: The field of study that examines the correspondence between symbols and their role in the assignment of meaning for people is known as
Answer: semioticsAnswer
Q22: The final choice of a marketing channel by a producer depends on several factors such as environmental, consumer, company and
Answer: product factorsAnswer
Q23: The final section of every report discusses research procedure
Answer: Wrong – FalseAnswer
Q24: The final stage in the personal sales process is the___stage
Answer: follow-upAnswer
Q25: The first stage of group development is forming
Answer: Correct – TrueAnswer
Q26: The first step in causal-comparative research is to formulate the problem by identifying and defining the particular phenomena of interest, and then consider possible causes for or consequences of these phenomena
Answer: Correct – TrueAnswer
Q27: The first step in the purchase decision process is
Answer: problem recognitionAnswer
Q28: The five essential points that researchers should record when taking notes on a study are problem, hypotheses, procedures, findings, and conclusions
Answer: Correct – TrueAnswer
Q29: The five types of researcher-completed instruments used in educational research are
Answer: rating scales, tally sheets, flowcharts, performance checklists, interview schedulesAnswer
Q30: The fixed cost of the idle physician’s salary is a high inventory-carrying cost. This is also called
Answer: intangibilityAnswer
Q31: The focus of study in a survey is called the unit of analysis
Answer: Correct – TrueAnswer
Q32: The focus of transformational leadership is
Answer: How leaders make profound changes in their followers and organizations.Answer
Q33: The focus on obligations an organization has to those who can effect achievement of its objectives is called
Answer: stakeholder responsibilityAnswer
Q34: The following are some examples of noise which can interfere with the communication process: jargon, poor handwriting and a broken answering machine
Answer: Correct – TrueAnswer
Q35: The following definition for humanistic classroom can be classified as which type of definition? Any classroom identified by experts as constituting an example of a humanistic classroom
Answer: operational definitionAnswer
Q36: The following is an example of what? 1. A decision-maker initially makes a decision that results in some kind of loss. 2. Rather than change the course of action contained in the initial decision, the decision-maker commits more time, money, and energy to the course of action. 3. Further losses are experienced
Answer: Escalation of commitmentAnswer
Q37: The following statement represents which type of close? “Do you like the four-door model?”
Answer: Trial closeAnswer
Q38: The following trend creates a number of ethical dilemmas for organizations
Answer: Web surfing at workAnswer
Q39: The foremost ethical question a researcher must address is
Answer: Are participants protected from harmAnswer
Q40: The formal practice of cause-related marketing occurs when
Answer: charitable contributions are tied to revenues of a product’s promotion.Answer
Q41: The formal system of task and reporting relationships that an organization establishes to coordinate and motivate its employees is called ___
Answer: Organizational structureAnswer
Q42: The founder of an organization has little influence on the organization’s initial culture
Answer: Wrong – FalseAnswer
Q43: The four P’s of the marketing mix are
Answer: product, promotion, price and placeAnswer
Q44: The four steps involved in action research are
Answer: identifying the research problem or question, analyzing and interpreting the information that has been gathered, developing a plan of action, obtaining the necessary information to answer the questionsAnswer
Q45: The framework to relate the market segments of potential buyers to products offered or potential marketing actions by the firm is called a
Answer: market-product gridAnswer
Q46: The functions of communication are the following: providing knowledge, motivating organizational members, expressing feelings, and controlling and coordinating group activities
Answer: Correct – TrueAnswer
Q47: The greatest threat to external validity in this study is
Answer: the use of students from only one districtAnswer
Q48: The Hawthorne effect occurs when participants in a study change behaviors because they are receiving special attention
Answer: Correct – TrueAnswer
Q49: The high cost of reaching respondents in their homes with personal interviews has led to an increase in the use of
Answer: mall interviewsAnswer
Q50: The highest level of performance that a group is capable of achieving at a given point in time is called
Answer: Potential performanceAnswer
Q51: The Holiday Inn, Burlington statement, “If a customer has a need or want, we fill it.” is an example of a
Answer: Business unit missionAnswer
Q52: The importance of a relationship is best evaluated using
Answer: the judgment of expertsAnswer
Q53: The importance of a relationship is best evaluated using the judgment of experts
Answer: Correct – TrueAnswer
Q54: The inaccuracy of perception has little to do with managing organizational behavior
Answer: Wrong – FalseAnswer
Q55: The inventory management systems designed to reduce the retailer’s lead time for receiving merchandise is called
Answer: efficient consumer response delivery system.Answer
Q56: The job characteristics model of job design supports the notion that self-managed work teams are most effective when the work performed is sufficiently complex and it results in a finished end product
Answer: Correct – TrueAnswer
Q57: The key challenge facing managers in terms of motivation is how to encourage employees to contribute inputs to their jobs and to the organization
Answer: Correct – TrueAnswer
Q58: The largest section of a proposal is the statement of the research hypothesis
Answer: Wrong – FalseAnswer
Q59: The last checkpoint before significant capital is invested in a prototype in the new product process is
Answer: business analysisAnswer
Q60: The last stage of group development is performing
Answer: Wrong – FalseAnswer
Q61: The latent content of a communication refers to the specific, clear, surface content–the words, pictures, images, and such that are easily categorized
Answer: Wrong – FalseAnswer
Q62: The Leader-Member Exchange Theory suggests that the leader-follower dyad develops a unique relationship that stems from the formal authority (position power) that the leader has
Answer: Wrong – FalseAnswer
Q63: The magnitude of relationships can be best evaluated using
Answer: effect size indicesAnswer
Q64: The magnitude of relationships can be best evaluated using tests for statistical significance
Answer: Wrong – FalseAnswer
Q65: The main benefit of branding to consumers is
Answer: they become more efficient shoppers.Answer
Q66: The main problem with informal interviews is
Answer: getting comparable information from different respondentsAnswer
Q67: The main problem with simulations is
Answer: their artificialityAnswer
Q68: The main reasons a firm segments its markets are
Answer: all of the aboveAnswer
Q69: The main strength of causal-comparative research is in demonstrating cause and effect
Answer: Wrong – FalseAnswer
Q70: The main thing marketing creates is
Answer: valueAnswer
Q71: The major characteristic of correlational research is to seek out associations among variables
Answer: Correct – TrueAnswer
Q72: The major characteristic of experimental research, which distinguishes it from all other types of research, is that researchers
Answer: manipulate the independent variableAnswer
Q73: The major disadvantages of content analysis research are that it is limited to the analysis of communications and it is difficult to establish validity
Answer: Correct – TrueAnswer
Q74: The major purpose of all surveys is to predict future performance
Answer: Wrong – FalseAnswer
Q75: The manifest content of a document refers to the meaning underlying what is contained in a communication
Answer: Wrong – FalseAnswer
Q76: The Mann-Whitney U test is a non-parametric method used when a researcher wants to compare two related (as opposed to independent) samples
Answer: Wrong – FalseAnswer
Q77: The marketing component of e-commerce is also referred to as
Answer: e-marketingAnswer
Q78: The marketing department is responsible for facilitating relationships, partnerships, and___with the organizations customers, its shareholders, its suppliers, and other organizations
Answer: alliancesAnswer
Q79: The marketing objective for the maturity stage of the PLC is to
Answer: maintain brand loyaltyAnswer
Q80: The marketing of goods and services to companies, governments, or not-for-profit organizations for use in the creation of goods and services that they can produce and market to others is called
Answer: business marketingAnswer
Q81: The marketing of two or more products in a single “package” price is called
Answer: bundle pricingAnswer
Q82: The mean and median are commonly used to summarize quantitative data
Answer: Correct – TrueAnswer
Q83: The means by which a marketing goal is to be achieved is called the
Answer: marketing strategyAnswer
Q84: The median is a better index of central tendency than the mean when the distribution is
Answer: skewedAnswer
Q85: The median is the most frequent score in the distribution
Answer: Wrong – FalseAnswer
Q86: The method of analysis that uses several variables to predict the category a participant belongs in is called
Answer: discriminant function analysisAnswer
Q87: The method of sampling used in the study is
Answer: simple random samplingAnswer
Q88: The monetary value of all goods and services produced in the country during one year is known as the
Answer: gross domestic productAnswer
Q89: The money or other considerations exchanged for the ownership or use of a good or service is known as
Answer: PriceAnswer
Q90: The moral principles and values that govern actions and decisions are called
Answer: ethicsAnswer
Q91: The more important the task performed by a work group, the higher the group’s status in the organization
Answer: Correct – TrueAnswer
Q92: The more uncertain the environment is, the more important it is for the organizational members to be able to react quickly to changes that take place
Answer: Correct – TrueAnswer
Q93: The most common descriptive statistic used to analyze data in content analysis research is a
Answer: proportionAnswer
Q94: The most common parametric technique for analyzing significance of categorical data is the t-test for r
Answer: Wrong – FalseAnswer
Q95: The most commonly used inference test in causal-comparative studies is the chi square
Answer: Wrong – FalseAnswer
Q96: The most commonly used method of statistical inference in causal-comparative studies is
Answer: the t-testAnswer
Q97: The most directly pertinent information to read in a literature review will usually come from
Answer: journal articles and research reportsAnswer
Q98: The most frequently used type of compensation plan is a
Answer: combination compensation planAnswer
Q99: The most indirect channel would be best suited when there are
Answer: many small manufacturers and small retailersAnswer
Q100: The most serious mistake that an ethnographer can make is
Answer: imposing her own culture’s standards of behavior and values onto those of another cultureAnswer
