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Table of Content

ACKNOWLEDGEMENT

Chapter 1 INTRODUCTION

Asia is becoming a predominantly service-based economy. Explosive yet erratic growth in this area, coupled with decline in traditional agri-based manufacturing, means that whether measured by income or numbers employed, more than 40 per cent of workers in most south Asian economies are today employed in the service sector… continued…

Chapter 2 OBJECTIVE AND SCOPE

Chapter 3 THEORETICAL FRAMEWORK

Chapter 4 METHODOLOGIES

Chapter 5 DATA COLLECTED

Chapter 6 DATA ANALYSIS

Chapter 7 FINDINGS

Chapter 8 RECOMMENDATIONS

Chapter 9 CONCLUSIONS

BIBLIOGRAPHY

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Bateson, John E. G.: Managing Service marketing, 4th ed. Dryden Press, Fort Worth, USA, 1999

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APPENDICES