NMIMS Solved Assignments
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Case Study for question 1 and 2:
Q1. Did You Know About The Right To Sleep? Kurl-on’s Latest Campaign Is Telling Us All About It. Whether it’s the Right to Equality or the Right to Freedom, we’re all aware of our basic fundamental rights as citizens of India. But… did you know about the ‘Right to Sleep?’ For a special and clutter-breaking Republic Day campaign, Kurl-on took a clever route and shed light on a constitutional right no one really talks about: the right to sleep! How to stand out? It is important for every brand to connect with its audience and create something meaningful and unique to stand out in the crowd. Kurlon understood the assignment and how. Their latest campaign raised awareness around a lesser-known fundamental right in a way that is still relevant to the brand’s narrative around sleep… because no one’s really talking about sleep on Republic Day, right? Through clever storytelling, the brand raised its voice as an advocate of this right and seamlessly positioned itself as The Mattress of India.
Elaborate on how has Kurl on Incorporated the AIDA Model of Advertising from the mentioned campaign
Q2. You are the marketing manager of a company “GenNext” which manufactures and sells T-shirts and footwear. You are expected to create a STP Analysis for your Brand.
Q3. Shell’s Campaign Shows Us How Silence Can Be A Form Of Communication The art of communication is not what the speaker says, it’s what the receiver understands. And in most cases, the saying ‘actions speak louder than words’ undeniably holds true.
Shell’s latest campaign is a testament to this, bringing a powerful message to life – all without the use of a single word or dialogue.
‘The Silent Shift’ is a remarkable initiative to bring about a change in mindset and empower differently abled individuals to grow and excel in mainstream society. The campaign stood out to us for all the right reasons: Shell aspires to be one of the most inclusive workplaces in the world and they bring that philosophy to life even at their service stations. Across their network, the brand employs over 500 differently abled frontline staff. With an aim to fully realize their potential and shatter preconceived notions, Shell crafted a truly unique and immensely thoughtful initiative. We found this campaign to be one of the most potent ones to emerge from the International Day of Persons with Disabilities Week:
The Silent Shift
The retailer took time out every day for couple of weeks and trained 2 staff members who are hearing and speech impaired. The aim was to train them to take up more tasks and duties and make them independent individuals who could handle all operations themselves.
- Taking the above case in hand, what can be barriers to an IMC campaign (5 Marks)
- “The Silent Shift’ is a remarkable initiative to bring about a change in mindset and empower differently abled individuals to grow and excel in mainstream society.” How can this be explained relating the campaign to the role of advertising? (5 Marks)
Old Assignment Question of NMIMS
Q1. Explain various elements of promotion mix that you will use for newly launched product “Lite Air Fryer”. The price of product is Rupees 8000/-. The USP of the product is that it consumes 80% less oil when compared with traditional method of frying. The company is offering 5 years warranty on the same. Some additional features are:
Timer with ready signal and auto shutoff
Cord storage keeps kitchen surface neat and tidy
Dishwasher-safe parts for easy cleaning
Adjustable temperature control for the perfect result
Rapid air technology fries the tastiest food without the oil
Recipe booklet full of inspiring recipes and tips and tricks (10 Marks)
Q2. Prepare Keller¡¦s CBBE pyramid for the above given brand “Lite Air Fryer¡”. Explain all the elements of CBBE model with reference to the product in consideration. (10 Marks)
Q3. Explain your view on the given below statements:
a. “There is no difference in Linear Communication and two way communication process”(5 Marks)
b. Radio advertising is not effective in today’s marketing environment” (5 Marks)
