International Strategic Management-1


SKU: AMSEQ-136 Category:

Assignment A

Q1: Briefly explain strategy. Differentiate strategy from strategic management. Also explain the levels of strategy formulation.

Q2: Differentiate between International and Global Strategic Management. Explain different types of international strategies.

Q3: Briefly explain Value chain analysis and Mc Kinsey’s 7s Framework.

Q4: Why do firm’s globalise? Explain the different phases of Global Strategy.

Q5: Explain Porter’s 5 Force Model, BCG Matrix and GE Nine Cell Matrix.



Assignment B

The Business Operations of Robin Hood and the Merrymen

Robin and the Merrymen are in business to steal from the rich and give to the poor. The organization had begun as a personal interest to Robin, and has grown with allies and new recruits to become a very large organization. Robin is the head of all operations with few delegates who have their own specific duties.

The Merrymen’s dilemma is that they must overcome their largest competitor, the Sheriff, who is growing stronger and becoming better organized. The Sheriff has gained the money and men and is beginning to cause problems for the Merrymen, looking for their weaknesses. The Merrymen have several strategy options in order to triumph over the Sheriff. There are three approaches we will focus on to find a strategy to overcome the Sheriff and his band. First, Robin and the Merrymen can find ways to improve their internal operations in order to compete. By finding internal strengths and weaknesses the Merrymen can capitalize on their strengths and improve their weaknesses. Second, the Merrymen can focus externally on market opportunities, competitive advantages, consumer expectations, competitor’s actions, and technological advances. Third, Robin could chose to mix internal and external focus and perform a SWOT analysis to find the complete standing of the Merrymen compared with their competitors.


Focusing internally, the Merrymen could change their business strategy in order to end competition with the Sheriff before they are completely defeated. Secondly, with an external focus, Robin could kill the Sheriff. But, Robin believes this would not completely solve the problem. Third, they could join an alliance by helping the barons in their goal to free King Richard the Lionheart. This would save the Merrymen from the Sheriff’s increasing power, but is also a risky choice.


There are several issues that the Merrymen must consider while striving to compete with the Sheriff. The size of the band of Merrymen is becoming too large for the economic resources available. Robin is feeling like he is not in touch with his employees because of the increasing size of the band. Vigilance is in decline and discipline is becoming hard to enforce. Robin needs to decide whether or not to change the business strategy of the band from confiscation of goods from the rich to a fixed transit tax.


In the beginning, Robin Hood takes on a leadership role by ruling supreme and making all-important decisions. He delegated specific tasks to followers who worked towards a vision that Robin Hood, the leader, prescribes. In forming a vision Robin felt that his strength was in numbers so he accepted allies and later also excepting all those who had a willingness to serve for Robin. The best leaders will have the most followers. His followers need to be motivated, believing in Robin’s vision and taking this vision on themselves for it to be successful. Its Robin’s responsibility to commit to leadership and the enterprise (Merrymen) in order to have a successful band of Merrymen. Without his leadership of his strategy, the Merrymen would not have a road map to carry out Robin’s vision.


Perhaps Robin’s success was in part to his power as a trustworthy leader. Robin’s influence of referent and expert power helped to give to his charismatic leadership style. Robin exerts expert power by providing knowledge and advice, which helps, increase his credibility and trust within the band of Merrymen. He links his referent power to his Merrymen by valuing and accepting them as well as making them feel important which enables his followers work closely towards his vision as a leader.


As the size of the band increased changes arose in Robin’s leadership role although his original vision of strength in numbers still held strong. Due to large band of Merrymen, Robin began to fade into the crowd and eventually losing control over his followers. All these organizational changes contributed to Robin’s inability to recognize his own band of men, overlooked the lack of food, resources, and financial reserves, as well as discipline. Due to the lack of control and his change in power, this shifted his leadership role to a management role. His original followers have now become mere subordinates with their own goals in mind. In his new management role Robin has shifted his strategy from previously establishing direction to now working towards his goal. Instead of aligning his Merrymen he now needs to focus more on aligning his resources to satisfy his band. Although Robin’s role has shifted it is important that he must maintain the level of motivation that existed under his leadership role with his subordinates.


As his leadership role was altered, as did his power over his Merrymen. Now taking on more of a management position his power included legitimate, reward, coercive, and referent power, which was a change from his previous expert, and referent power in a leadership position. His new legitimate power, which was granted by the organization, enabled the Merrymen to realize their own responsibilities. Although Robin held reward power, it was not visible to his Merrymen; this indirect power kept them free from the Sheriffs rule. Coercive power is also indirectly seen by his Merrymen in that if they choose to leave the band and were caught they risked a confrontation with Robin. Referent power the only power that Robin hold intact as a previous role as a leader, he valued and accepted his Merrymen to make them feel important.

Forming an Alliance

The barons have approached Robin and asked him to join their conspiracy against Prince John and the Sheriff. Due to this, Robin is now faced with a very important decision he has to make about the future of the Merrymen. He has to figure out if it will be better for the Merrymen to form an alliance, a merger, or to continue to not have any ties with the barons.


If Robin takes the first option and forms a merger with the barons, he and the Merrymen would dramatically strengthen their position, and open up the opportunity to gain a competitive advantage against the sheriff. This competitive advantage would occur, because the merger would help fill many resource gaps that the Merrymen currently have. The main resource gap being the fact that the barons would be contributing their financials, which, in turn, would help pay for the rising costs of food. These lower costs will help stop the draining of the Merrymen’s financial reserves and Robin and his Merrymen could be able to invest their financial resources somewhere else.


Robin could take the second option and form an alliance with the barons. This option is more probable for the Merrymen’s current situation due to the fact that alliance’s can be quickly formed and disbanded if necessary. At the same time, an alliance offers almost all of the advantages of a merger, without all the disadvantages. If Robin were to form an alliance with the barons and it did not work out, the alliance could be quickly dissolved, whereas a merger can not. Also, in an alliance, not all resources are shared, so the Merrymen would not have to worry about a strain on their already diminishing resources.


The final option Robin has is to not form a merger or an alliance with the Barons. Robin may not want to take the risk that is associated with the baron’s proposition. He may want to explore other strategic options to overcome Prince John and the Sheriff. Although there is a high return (future amnesty) for Robin and the Merrymen’s services, there is also a high risk associated with this venture. Robin knows this and has to make a decision on what he thinks is best for the Merrymen.


Answer the following questions:

Q1: What problems does Robin Hood have/ what issues need to be addressed?

Q2: What strategic options does Robin Hood have? Is continuing with the present strategy an option or is the present strategy obsolete?

Q3: What action plan would you recommend to Robin?


Assignment C

Q.1. Strategy is

(a)A sense of organizations objectives and how it achieves them

(b)An art of motivating employees

(c)To increase profits

(d) None of the above

Q.2 Strategic Management includes

(a)Managing strategies

(b)All functional areas of an organisation

(c)Is similar too operations management

(d) All of the above

Q.3 The Strategic Management Process does not include:

(a) Strategy Formulation

(b) Strategy Evaluation & Implementation

(c) Strategy Control

(d)Strategic Intent

Q.4 Strategy implementation represents

(a) The purposes for which a company exists and operates

(b) A tool strategists use to evaluate Strengths, Weaknesses, Opportunities, and Threats

(c)Formation of a strategy

(d) A pattern of decisions and actions that are intended to carry out the plan

Q.5 Corporate Level Decisions are

(a) Made at the highest level

(b) Made by functional managers

(c) Represented by different operating divisions or lines of business

(d) All of the above

Q.6 Functional Level Strategies

(a) Positions the business against rivals

(b) Managing Activities and Business Interrelationships

(c) Are related to business processes and the value chain

(d) Defining the issues that are corporate responsibilities


Q.7Global Strategy is different from International Strategy as

(a)There is lack of coordination between centre and subsidiaries

(b) Subsidiaries are independent to plan and execute competitive moves

(c)There is standardization of products across all subsidiaries

(d)All of the above

Q.8 Competitive Advantage from a Global Strategy depends on




(d)All of the above


Q.9 Customer Drivers depend on

(a)Transportation Costs

(b)Global Customers

(c)Trade Policies

(d) Global Competitors


Q.10 An important characteristic of Joint Ventures are

(a) Minimizes risk and investment.

(b) Able to circumvent trade barriers

(c) Overcomes ownership restrictions and cultural distance

(d)All of the above


Q.11 Licensing has a disadvantage of

(a) Minimizes risk and investment

(b) Trade barriers & tariffs add to costs

(c) Maximizes scale; uses existing facilities

(d) Licensee may become competitor

Q.12 The primary activities in a value chain are supported by



(c)Human Resource

(d)All of the above

Q.13 Value Chain Analysis helps a firm in

(a) Differentiation

(b)Increasing Cost

(c)Reducing Profit

(d)None of the above


Q.14 Value chain activities maybe outsourced

(a)When the activity is performed better by suppliers

(b)The risk of performing an activity in house is nil

(c)When the activity is performed better in house

(d)The lead is low when produced in house


Q.15 The micro environment consists of


(b)Technological environment

(c)Social environment

(d)Political environment


Q.16 Location of a business is a






Q.17 A new international market is a






Q.18 Purpose refers to

(a) Implied objectives

(b) What an organisation hopes to accomplish in the near future

(c) Description of its current and future business

(d) The basis for strategic decision-making


Q.19 Objective refers to

(a) The basis for strategic decision-making

(b) Description of its current and future business

(c) What an organisation hopes to accomplish in the near future

(d) Implied objectives


Q.20 Mission refers to

(a) Description of its current and future business

(b) The basis for strategic decision-making

(c) Implied objectives

(d) What an organisation hopes to accomplish in the near future


Q.21 Goals refers to

(a) Implied objectives

(b) What an organisation hopes to accomplish in the near future

(c) Description of its current and future business

(d) The basis for strategic decision-making




Q.22 Strategic Intent

(a) Sets targets

(b)Envisions leadership

(c)Lays down criteria for progress

(d)All of the above


Q.23 Mission should

(a)Provide basis for motivation

(b)Serve as focal point for understanding firms objectives

(c)Specify organizational purpose

(d)All of the above


Q.24 Global Strategies require firms to

(a) Co-ordinate pricing strategies across subsidiaries

(b) To reduce profits

(c)To increase costs

(d)None of the above


Q.25 The reason for going international is

(a)To increase cost

(b)To increase risk

(c)To expand sales

(d)All of the above


Q.26 To develop a global strategy, the following steps should be followed

(a) Develop the strategy, Internationalise the strategy, Globalise the strategy

(b) Internationalise the strategy, Develop the strategy, Globalise the strategy

(c)Internationalise the strategy, Globalise the strategy, Develop the strategy

(d) Develop the strategy, Globalise the strategy, Internationalise the strategy


Q.27 CSR refers to

(a) The way a company balances the social aspects of its operation

(b) The way a company balances the economic, environmental and social aspects of its operation, addressing the expectations of its stakeholders

(c) The way a company balances the economic aspects of its operation

(d) The way a company balances the environmental aspects of its operation




Q.28 The BCG Matrix was developed by


(b) Michael Porter

(c) GE

(d) Boston Consulting Group


Q.29 ETOP refers to

(a) Economic threat and opportunity profile

(b)Environmental threat and opportunity profile

(c)Electronic threat and opportunity profile

(d)All of the above


Q.30 SAP refers to

(a) Strategic absolute profile

(b) Social advantage profile

(c) Social absolute profile

(d) Strategic advantage profile




Q.31Stars refer to

(a)High market share, Low Market growth rate

(b) Low market share, High Market growth rate

(c) Low market share, Low Market growth rate

(d) High market share, High Market growth rate


Q.32 Hofer’s Model suggests that a strategy analysis is made up of

(a) Identification of the principle resources and skills on which the business can build a competitive strategy

(b) The identification of the major strategic opportunities and threats that the business will face given its current strategic position

(c) Identification of major issues and gaps deriving from the current position and the threats and opportunities identified in the future.

(d)All of the above


Q.33 Cost Leadership Strategy is

(a)Ability to cut prices

(b)Customer Loyalty

(c)Developing core competencies

(d)All of the above


Q.34 The Grand strategy includes

(a) Cost Leadership

(b) Differentiation

(c)Retrenchment strategy

(d) Focus strategy

Q.35 Retrenchment strategy

(a) Concentrate their resource where the company presently has or can rapidly develop a meaning full competitive advantage

(b) a mixture of all the strategies

(c) involves a total or partial withdrawal from either a customer group or customer functions

(d)Focuses on increase in sales, profits and assets


Q.36 Strategic Alliance

(a) Shares risks

(b) is a mutual relationship

(c) provides resources

(d) All of the above





Q.37 Operationalising strategy depends on




(d)All of the above


Q.38 Strategic leadership

(a) establish organizational structure

(b) Disallocate resources

(c)Bars communication

(d) None of the above


Q.39 Strategic evaluation and control

(a) Is the first step in strategic management

(b) Is the last step in Strategic management

(c) is of no importance to strategic management

(d)none of the above


Q.40 The balanced scorecard is

(a) a strategic planning and management system

(b) used extensively in business and industry, government, and nonprofit organizations

(c) used to align business activities to the vision and strategy of the organization

(d) All of the above


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