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Scenario
Domestically well-established pharmaceutical company called ZEN Pharma having their cGPM certified manufacturing unit in MIDC Nashik, Maharashtra. They are marketing their products in India and also overseas successfully for more than a decade. Now they would like to put up their new plant in exclusive SEZ zone:
1. Discuss in detail what are the major benefits Zen Pharma can get having their plant in SEZ
2. Do you think ZEN Pharma’s decision was in the right direction, and what are the most common challenges they may encounter if they have plant ins exclusive SEZ zone.
3. a. Do you think having new plant in SEZ zone can give opportunity for ZEN Pharma to go for manufacturing for overseas companies brands, elaborate your thoughts
3. b. What kind of financial benefits ZEN Pharma can anticipatey
Dec 2022
Scenario
Domestically well-established colour cosmetic brand called “DREAMZ SHADES” (DS) which is an Indian MSME company called Indo Colour Cosmetics Pvt Ltd (ICC), decides to go for geographical expansion through Foreign Trade into Indochina countries like Vietnam, Cambodia, and Laos. If you are a head of their International business with ICC, your task will be to establish the company as well as their colour cosmetic brands in the above-mentioned market’s.
Q1. Discuss on Market identification process with respect to colour cosmetics considering any one country from the above-mentioned couturiers. You need to discuss on regulatory requirements, how do you plan to proceed with a market survey (both secondary and Primary) major non-tariff barrier and competition. (10 Marks)
Q2. Once you have finalized on the target market how do you plan to work out the market entry strategy for the chosen target market. (10 Marks)
Q3a. Export Promotion Council (EPC) plays a key role in helping the exporters especially MSEME. Do you think you as head of International business go for their membership, and what are the prospective for the organisation from EPC membership? (5 Marks)
Q3b. Give your opinion on considering going for OEM based business as add on to your brands to manufacture for well-known international brands by your company (5 Marks)
June 2022
Q1. One of the herbal cosmetic Indian company Sevanthi Herbals, having their pan India presence decides to go business expansion through entering foreign markets you as their strategic partner in marketing their products overseas, explain step by step you go ahead launching their products overseas markets. (10 Marks)
Q2. Explain how Sevanthi Herbals can can take advantage of Export Promotion Council establish itself company’s products overseas markets. (10 Marks)
Q3. Indian Veterinary manufacturing company BRM VET engaged in manufacturing of animal healthcare products having extensive range and international quality products:
a. What are your priority International markets for these animal healthcare products, explain briefly (5 Marks)
b. What will be your market entry strategy for this overseas market for BRM VET.? (5 Marks)
Complete NMIMS Semester June 2019
Q1. The current BoP scenario in India, with China is showing huge negative BoP, what is your strategy to narrow down the BoP with China, give step-by-step action plan to achieve this objective of narrowing down the negative BoP Gap. (10 Marks)
Q2. Why India’s Foreign Trade Policy focus on SME’s how it helps increasing the exports and improve India’s economic condition. (10 Marks)
Q3. China is called the “Global Manufacturing Hub”
a. Explain how this will help China economically and increase its growth rate. (5 Marks)
b. How India is different from China in this respect. (5 Marks)
