Details about this project report
Total Pages = 62
Format – DOCX
Synopsis – Yes
Viva Example Question – NO
Suitable for Distance Learning management program.
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Synopsis Details
STATEMENT OF THE PROBLEM:
The way of business has changed tremendously during the last fifty years, changing from a service oriented industry to a more market-oriented where the customer is in the center..contd..
WHY IS THE TOPIC CHOSEN?
As a student, I would like to further deepen my knowledge about build customer relationship. I am very interested to investigate all the aspects presented for this study.
I believe that this topic can be utilized as a reference by the existing business as well as the newly entrants.
WHAT CONTRIBUTION WOULD THE PROJECT MAKE AND TO WHOM?
An effective market strategy is the major key to win in the competition..contd..
For that reason, completion of my study and analysis would contribute for the project titles “Creating Long Term Relationship in Intel Expo”.
OBJECTIVE AND SCOPE
Objective:
- To keep and develop existing customers relations
- To reach new customers and to create a relationship with them
Scope:
This work has shown that the companies all have the same main goal of working with a customer club that is to get to know their customers and create long-term relationships.
METHODOLOGY
Primary Data
Source of Data for this project will be primary & secondary. The primary data will be collected through questionnaire filled from the respondents.
Secondary Data
I propose to get the secondary data from:
- Secondary data is collected from books, company records and internet.
CHAPTER SCHEME
The chapter scheme for this project report is planned to as under:
Chapter 1 – Introduction
Chapter 2 – Objective and Scope
Chapter 3 – Theoretical Perspective
Chapter 4 – Methodology
Chapter 5 – Data Collected
Chapter 6 – Data Analysis
Chapter 7 – Findings
Chapter 8 – Recommendations
Chapter 9 – Conclusion
Appendices
Bibliography
