Marketing Management Objective type QA from your books

Q141. _________ is the process of dividing the market into distinct homogenous sub-groups of consumers with similar needs or characteristics that lead them to respond in similar ways to particular marketing programmes. a. Mass marketer, undifferentiated b. Geographic Segmentation c. Market segmentation d. None of these Answerc. Market segmentation Q142. A _________ needs to create…


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