Marketing Management Objective type QA from your books

Q281. _________ is any paid form of non-personal presentation. a. Advertisementb. AIDA modelc. Maximisingd. None of these Answera. Advertisement Q282. _________ proposes that the advertising effect is the consumer response to which a potential customer is induced due to an advertising program. a. Fema modelb. Rema modelc. AIDA modeld. None of these Answerc. AIDA model…


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