Q1: Sales tools used to support a company’s advertising and personal selling directed to wholesalers, retailers, or distributors are called
Answer: trade-oriented sales promotionsAnswer
Q2: Sarah is a manager at Colonial Bank. She expects to be a vice president by the time she is 35 years old, preferably sooner. During the past twelve months: She worked an average of 65 hours per week. She told a co-worker that she is most productive at the end of the day after everyone else leaves. She fired two tellers because she didn’t think they were learning their jobs fast enough. One might conclude that Sarah
Answer: Has a Type A personalityAnswer
Q3: Saturn’s manufacturing operations in Spring Hill, Tennessee, uses a sophisticated system called
Answer: JITAnswer
Q4: Schemas keep us from jumping to incorrect conclusions based on our past experiences
Answer: Wrong – FalseAnswer
Q5: Scoring agreement does not require a demonstration that independent scorers can achieve satisfactory agreement in their scoring
Answer: Wrong – FalseAnswer
Q6: Sears Canada offers a Craftsman radial saw for $499.99. This is an example of___pricing
Answer: odd-evenAnswer
Q7: Selecting target markets mean using criteria such as cost of reaching the segment and___
Answer: size and expected growthAnswer
Q8: Service firms believe that they can transform the service into an experience by doing which of the following
Answer: Customize the service for each customer.Answer
Q9: Setting a high price so that quality- or status-conscious consumers will be attracted to the product and buy it is called___pricing
Answer: PrestigeAnswer
Q10: Setting the highest initial price is called price
Answer: SkimmingAnswer
Q11: Several people in an organization who are responsible for making purchase are called the___
Answer: Buying centreAnswer
Q12: Several personality traits influence the extent to which a person actually experiences stress. These traits are
Answer: All of the aboveAnswer
Q13: Several stronger designs that are more commonly used are true experimental designs, matching designs, counterbalanced designs, time-series designs, and factorial designs
Answer: Correct – TrueAnswer
Q14: Several studies have found that the tendency for group members to put forth less effort
Answer: Increases as the size of the group increases.Answer
Q15: Share points are
Answer: percentage points of market shareAnswer
Q16: Shintaro Tagawa has been assigned to a committee that is charged with responsibility for selecting his company’s new finance information system. The committee will meet with three different vendors. Each vendor will have 2 hours to present a product demonstration and answer questions. During the first 10 minutes of his presentation, Vendor B couldn’t get his PowerPoint demonstration to work. When a committee member asked him a question about the product, he replied that he would check it out and get back to him in a few days. At that point, Shintaro tuned him out and went to get more coffee. Shintaro appears to be demonstrating which type of bias
Answer: Primacy effectAnswer
Q17: Short-answer items are a form of selection items
Answer: Wrong – FalseAnswer
Q18: Showing the ad copy to a panel of consumers and having them rate how they liked it, how much it drew their attention, and how attractive they thought it was is called a
Answer: jury testAnswer
Q19: Single-subject designs are adaptations of
Answer: time-series designsAnswer
Q20: Single-subject designs are adaptations of static group designs
Answer: Wrong – FalseAnswer
Q21: Single-subject designs are most commonly used to study the changes in behavior an individual exhibits after exposure to a treatment or intervention of some sort
Answer: Correct – TrueAnswer
Q22: Single-subject designs are most effective in controlling for the threats of data collector and instrument decay
Answer: Wrong – FalseAnswer
Q23: Single-subject research is classified under the general research type of
Answer: intervention researchAnswer
Q24: Single-subject research is classified under the general research type of intervention research
Answer: Correct – TrueAnswer
Q25: Single-subject researchers primarily use pie charts to present their data and to illustrate the effects of a particular intervention or treatment
Answer: Wrong – FalseAnswer
Q26: Single-subject study designs are least effective in controlling for which of the following threats
Answer: data collector characteristicsAnswer
Q27: Single-subject study designs are most effective in controlling for which of the following threats
Answer: testingAnswer
Q28: Small-batch technology relies primarily on the skills and knowledge of individual employees to produce one-of-a-kind, customized goods and services or small quantities of goods and services
Answer: Correct – TrueAnswer
Q29: So far as possible, the findings or results section of a research report should be clearly distinct from the discussion section
Answer: Correct – TrueAnswer
Q30: Social learning theory acknowledges the importance of the person in the learning process by taking cognitive processes into account
Answer: Correct – TrueAnswer
Q31: Social loafing occurs when individuals exert less effort when they work in a group than when they work alone
Answer: Correct – TrueAnswer
Q32: Social responsibility means that___are part of a larger society and are accountable to that society for their actions
Answer: organizationsAnswer
Q33: Social ___is the effect the physical presence of others has on an individual’s performance
Answer: FacilitationAnswer
Q34: Some people are attracted to a product early, while others buy it only after they see their friends with the item. This concept of how a product diffuses through the population is referred to as
Answer: diffusion of innocationAnswer
Q35: Sometimes change during an intervention study may be due more to factors associated with the passing of time than to the intervention itself. This is known as a maturation threat
Answer: Correct – TrueAnswer
Q36: Specific groups in a free-enterprise society that benefit from effective marketing: consumers who buy, organizations that sell and___
Answer: society as a wholeAnswer
Q37: Standardizing conditions, obtaining more information on details, and choosing the appropriate design are three general techniques used to control for which types of threat to internal validity
Answer: location, subject attitude, and implementationAnswer
Q38: Stratus has committed to environmentally sustainable business practices. This is known as
Answer: green marketingAnswer
Q39: Structural modeling is appropriate only when correlational research is combined with an experiment
Answer: Wrong – FalseAnswer
Q40: Study participants should always be told of their right to
Answer: withdraw from participation in the studyAnswer
Q41: Subgroups within the larger, or national, culture with unique values, ideas, and attitudes are referred to as
Answer: SubculturesAnswer
Q42: Succession stages of production and distribution under a single ownership is
Answer: corporate vertical marketing systemAnswer
Q43: Summing the total unit cost of providing a product or service and adding a specific amount to the cost to arrive at a price is what is called___pricing
Answer: cost-plusAnswer
Q44: Suppose that a researcher conducted a study of student morale in a middle school. The researcher wanted to generalize the results to all middle school students in the district. Under which of the following conditions would ecological generalizability have been threatened
Answer: this is the first year in a new school buildingAnswer
Q45: Suppose that a researcher employs the A-B-A design to determine the effect of monetary rewards on the behavior of a child. Which of the following would most threaten the internal validity of the study
Answer: including verbal praise for good behavior during BAnswer
Q46: Suppose that a researcher obtains teacher and student attendance rates from every middle school in a state. The unit of analysis is in this study is a
Answer: schoolAnswer
Q47: Suppose that a researcher spends six months living with a Native American tribe to learn all that she can about the tribe. The researcher interviews many members of the tribe, participates as much as possible in ceremonies, and documents the activities of daily living. This researcher is conducting
Answer: an ethnographic studyAnswer
Q48: Suppose that a researcher studies one gifted student in order to better understand how this student’s school day differs from that of more typical students. This type of study is certainly a(n)
Answer: case studyAnswer
Q49: Surveys are suitable for all research topics, especially those that require observation of subjects or the manipulation of variables
Answer: Wrong – FalseAnswer
Q50: Synergy occurs when
Answer: Group members acting together produce more or better output than would have been produced by the combined efforts of each person acting alone.Answer
Q51: t-test for means
Answer: used when comparing two sets of scoresAnswer
Q52: That companies have the simple duty to maximize profits for their owners or shareholders is called
Answer: profit responsibilityAnswer
Q53: That teachers and other education professionals have the authority to improve their practice is an assumption that underlies action research
Answer: Correct – TrueAnswer
Q54: The “A” in the A-B design usually refers to
Answer: the baseline conditionAnswer
Q55: The “Big Five” model of personality places five general personality traits at the top of the trait hierarchy. Some of the “Big Five” are
Answer: Neuroticism, conscientiousness, agreeablenessAnswer
Q56: The “S” shape of a sales response function can be attributed to
Answer: initially increasing and then diminishing marginal returns of additional marketing expendituresAnswer
Q57: The ability to understand and manage one’s own feelings and emotions and the feelings and emotions of others is
Answer: Emotional abilityAnswer
Q58: The ability to understand and manage one’s own feelings and emotions and the feelings and emotions of others is emotional ability
Answer: Correct – TrueAnswer
Q59: The ability to use existing facts to derive new information is known as
Answer: logicAnswer
Q60: The advantage of historical research is that it follows a clear sequence
Answer: Wrong – FalseAnswer
Q61: The advantage of informal interviews is that they are easy to analyze
Answer: Wrong – FalseAnswer
Q62: The American Marketing Association states that “marketing is”
Answer: a process of creating, communicating and delivering valueAnswer
Q63: The application of matinee pricing in movie theatres and ticket discounts for weekend travel is
Answer: off-peak pricingAnswer
Q64: The attitude of subjects toward a study is not a threat to internal validity
Answer: Wrong – FalseAnswer
Q65: The authors suggest that researcher use both parametric and nonparametric techniques to analyze data because
Answer: when the results are consistent, interpretation will be strengthened. When the results are not consistent, you can discuss the possible reasonsAnswer
Q66: The basic approach of researchers using a B-A-B design is to introduce a treatment (B) because it is needed immediately. It is followed by baseline (A) and treatment (B)
Answer: Correct – TrueAnswer
Q67: The basic ethical question for all researchers to consider is, “Will my research technique adversely affect the data I collect?”
Answer: Wrong – FalseAnswer
Q68: The basic techniques that are often used for exploratory research are
Answer: secondary data analysis, focus groups, and depth interviews.Answer
Q69: The behaviors that a person chooses to perform in an organization are referred to as
Answer: Direction of behaviorAnswer
Q70: The best construct-related evidence of validity comes from
Answer: a series of studies of the instrumentAnswer
Q71: The best display for showing the relationship between two categorical variables is the
Answer: crossbreak tableAnswer
Q72: The best sample is one that is
Answer: representative of the populationAnswer
Q73: The biggest threat to internal validity when a counterbalanced design is used is
Answer: multiple-treatment interferenceAnswer
Q74: The Boston Consulting Group’s (BCG) business portfolio analysis uses___and growth targets to analyze a firm’s business units
Answer: quantified performance measuresAnswer
Q75: The broad concept that includes all electronic-based company activities, both within and outside the company, is called
Answer: e-businessAnswer
Q76: The bulk of the buying at the federal level is done by the
Answer: Department of Supply and Services CanadaAnswer
Q77: The Bureau of Competition Policy is responsible for
Answer: administering and enforcing the provision of The Competition ActAnswer
Q78: The Burlington Holiday Inn is in the business of
Answer: providing quality hospitality product and serviceAnswer
Q79: The business unit must take the mission statement and
Answer: convert it to targeted levels of performanceAnswer
Q80: The buying and selling processes on the Internet is referred to as
Answer: e-commerceAnswer
Q81: The central notion that products could sell themselves is the cornerstone of which orientation era
Answer: Production EraAnswer
Q82: The chi-square test is a method for analyzing the statistical significance of a relationship between two categorical variables
Answer: Correct – TrueAnswer
Q83: The classical model is a realistic decision-making process
Answer: Wrong – FalseAnswer
Q84: The coefficient of determination
Answer: indicates the percentage of the variability among the criterion scores that can be attributed to differences in the scores on the predictor variablesAnswer
Q85: The coefficient of determination indicates the strength of the correlation between the combination of the predictor variables and the criterion variable
Answer: Correct – TrueAnswer
Q86: The combination of benefits that makes up customer value includes
Answer: all of these itemsAnswer
Q87: The combination of skills, knowledge, tools, machines, computers, and equipment that are used in the design, production, and distribution of goods and services is ___
Answer: TechnologyAnswer
Q88: The combination of the terminal values innovativeness and the instrumental values of working hard, being creative, and taking risks will lead to a conservative culture
Answer: Wrong – FalseAnswer
Q89: The communication process includes ___
Answer: a and c are both correct.Answer
Q90: The competitive advantage of nations can be measured by four factors, according to Michael Porter. Which of the following is NOT one of those factors
Answer: Supply conditionsAnswer
Q91: The concept of consumer rights does NOT specify that consumers have the right to
Answer: barter.Answer
Q92: The concept of designing marketing communications programs that coordinate all promotional activities to provide a consistent message across all audiences is referred to as
Answer: integrated marketing communicationsAnswer
Q93: The concept of treating employees like valued customers is called
Answer: internal marketingAnswer
Q94: The concept that describes the distinct phases that a family progresses through from formation to retirement is called the
Answer: family life cycleAnswer
Q95: The concept that explains how a product spreads through the population is called the
Answer: diffusion of innovationAnswer
Q96: The construction of crossbreak tables and the calculation of contingency coefficients are recommended when comparing quantitative data involving two or more groups or when examining relationships among quantitative data within one group
Answer: Wrong – FalseAnswer
Q97: The construction of frequency polygons, the use of data on the means of known groups, the calculation of effect sizes, are recommended when comparing categorical data from two or more groups
Answer: Wrong – FalseAnswer
Q98: The contingency coefficient is a descriptive statistic indicating the degree of relationship that exists between two categorical variables
Answer: Correct – TrueAnswer
Q99: The corporate level is where top management directs
Answer: overall strategy for the entire organizationAnswer
Q100: The criteria you consider when evaluating a new product are called the
Answer: evaluative criteriaAnswer
