Q1: Simpson and Thorpe’s (1995) PLIN model referred to four factors. What were they AnswerAnswer: Product, Lifestyle, Image, and Niche Q2: What are the five factors identified by Vida, Reardon, and Fairhurst (2000) that they suggest act as determinants of international retail involvement AnswerAnswer: Competitive advantages, international knowledge, international experience, management attitudes, retailer size Q3:…
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