QN1. Promotion is a communication package in marketing which aims to exchange between buyer and seller:
a. Product
b. Skill
c. Price
d. Information
Answer
Answer: d. Information
QN2. One of the tools of Sales promotion available to a marketer is:
a. Personal Selling
b. Planning
c. Pricing
d. Information
Answer
Answer: d. Information
QN3. Key role of an advertising manager is to plan the:
a. Advertising Campaign
b. Budget
c. Promotion mix
d. All of the above
Answer
Answer: d. All of the above
QN4. Segmentation of buyers on the basis of their income is known as:
a. Demographic segmentation
b. Income segmentation
c. Class segmentation
d. Psychographic segmentation
Answer
Answer: d. Psychographic segmentation
QN5. The main role of advertising is:
a. To be persuasive to buy
b. Art and designing of the advertisement
c. Conveying right information to the customer
d. Highlighting our product vis-à-vis competitors’
Answer
Answer: c. Conveying right information to the customer
QN6. Campaign Planning is governed by following parameters:
a. Total advertising budget
b. Media availability
c. Consumer Profile
d. All of the above
Answer
Answer: b. Media availability
QN7. Psychographic segmentation signifies segmenting market on the basis of:
a. Social traits
b. Income status
c. Place of living
d. All of the above
Answer
Answer: d. All of the above
QN8. Sales promotion budget is calculated on the basis of:
a. Value to customer
b. Stage in Product Life Cycle
c. Sales revenue
d. All of the above
Answer
Answer: c. Sales revenue
QN9. Sales promotion objective at the stage of maturity is to:
a. Inform
b. Persuade
c. Remind
d. All of the above
Answer
Answer: c. Remind
QN10. Trade promotion refers to:
a. Contests
b. Push money (spiffs)
c. Buying allowance
d. All of the above
Answer
Answer: b. Push money (spiffs)
QN11. Promotion accomplishes the task of:
a. Reminding
b. Persuading
c. Informing
d. Awareness
Answer
Answer: d. Awareness
QN12. Personal Selling to prospective customers so as to generate sales is made in the form of:
a. Written communication
b. Advertisement
c. Promotion
d. Oral Communication
Answer
Answer: d. Oral Communication
QN13. Pull and Push strategy are directed at:
a. Manufacturers
b. Consumers
c. Retailers
d. Dealers
Answer
Answer: b. Consumers
QN14. Marketing position involves:
a. Identifying market opportunities
b. Display of product
c. Dealer Network
d. Manufacturing stock
Answer
Answer: a. Identifying market opportunities
QN15. Advertising Campaign is an organized series of advertising messages with:
a. Identical or similar message
b. Price strategy of product
c. Informing about the product
d. All of the above
Answer
Answer: c. Informing about the product
QN16. Advertising agency helps marketing department in:
a. Budgeting
b. Media promotion
c. Advertising strategy
d. All of the above
Answer
Answer: b. Media promotion
QN17. Segmentation is a process of:
a. Classifying market
b. Identifying market
c. Defining market
d. Targeting market
Answer
Answer: a. Classifying market
QN18. Atomization strategy helps in:
a. Choosing target market out of total segments
b. Makes an automatic flow of supply of goods
c. Makes an automatic buyer of product
d. All of the above
Answer
Answer: c. Makes an automatic buyer of product
QN19. Geographic segmentation is:
a. The Simplest
b. Less expensive
c. Division by location
d. All of the above
Answer
Answer: c. Division by location
QN20. Advertising process involves:
a. Creative writing process
b. Designing process
c. Budget process
d. All of the above
Answer
Answer: d. All of the above
QN21. Broadcast promotional tools are:
a. Newspapers
b. Magazines
c. Radio, Television
d. All of the above
Answer
Answer: c. Radio, Television
QN22. Telemarketing deliver promotional offers on:
a. Internet
b. Phone
c. Brochures
d. All of the above
Answer
Answer: d. All of the above
QN23. Post sales activities are conducted for:
a. Testing volumes of sales
b. Testing customer satisfaction
c. Brand awareness
d. All of the above
Answer
Answer: b. Testing customer satisfaction
QN24. Corporate advertising is also called as:
a. Office advertising
b. Institutional advertising
c. Mass advertising
d. All of the above
Answer
Answer: b. Institutional advertising
QN25. Company having high value of sales reflects:
a. High customer satisfaction
b. High turnover
c. High revenue
d. All of the above
Answer
Answer: c. High revenue
QN26. Sales promotion enables us:
a. To create brand awareness
b. To interact closely with the customer
c. To increase the sales
d. All of the above
Answer
Answer: c. To increase the sales
QN27. Basic function of Sales Manager is:
a. Increase volumes
b. Make budget
c. Confirm quality of product
d. All of the above
Answer
Answer: a. Increase volumes
QN28. Newspaper advertising helps in:
a. Capturing a large number of people
b. Rating awareness at low cost
c. Getting a quick information to customer
d. All of the above
Answer
Answer: c. Getting a quick information to customer
QN29. The promotional activity involves pre-working on:
a. Budget
b. Media
c. Inventory
d. Message
Answer
Answer: d. Message
QN30. The promotional objectives at maturity stage of life cycle is termed as:
a. Informing
b. Persuading
c. Reminding
d. All of the above
Answer
Answer: c. Reminding
QN31. The most effective communication mode is:
a. Internet
b. Media
c. Mailers
d. Word of mouth
Answer
Answer: b. Media
QN32. Advertising and sales promotion induces:
a. Action
b. Awareness
c. Persuasion
d. All of the above
Answer
Answer: d. All of the above
QN33. Marketing communication is a periodic interaction between:.
a. The buyers and sellers
b. The marketing department
c. The marketing & sales department
d. All of the above
Answer
Answer: a. The buyers and sellers
QN34. For large audience effective means of advertising is:
a. Mass Communication
b. Market Communication
c. Corporate communication
d. All of the above
Answer
Answer: a. Mass Communication
QN35. Interpersonal communication carries:
a. 2way message flow
b. Advertising Strategy
c. Budgeting strategy
d. All of the above
Answer
Answer: a. 2way message flow
QN36. Advertising is a paid form of non-personal communication of:
a. Ideas
b. Goods and services
c. Add on benefits
d. Competitive advantages
Answer
Answer: b. Goods and services
QN37. The process of interpreting the message in copy and visuals is called:
a. Encoding
b. Decoding
c. Bar-coding
d. All of the above
Answer
Answer: b. Decoding
QN38. One of the 4P of Marketing Mix are:
a. Product Advertising
b. Promotion
c. Public Relations
d. Personal Selling
Answer
Answer: b. Promotion
QN39. Non-product advertisement aims to:
a. Create favorable image
b. Work for non profit organization
c. Work on low cost
d. All of the above
Answer
Answer: a. Create favorable image
QN40. Brand Building, Advertising and Sales Promotion are:
a. Synonyms
b. Antonyms
c. Tools of Marketing
d. Concepts of marketing
Answer
Answer: c. Tools of Marketing
