QN1. Advertising is
a) Any non-paid form of non-personal presentation and promotion of ideas, goods and services of an identified sponsor
b) Any paid form of non-personal presentation and promotion of ideas, goods and services of an identified sponsor
c) About the products knowledge to the customers
d) None of the above
Answer
Answer: b) Any paid form of non-personal presentation and promotion of ideas, goods and services of an identified sponsor
QN2. There are ______ advertising-mix factors:
a) Four
b) Five
c) Six
d) Two
Answer
Answer: a) Four
QN3. Small lean mean agencies which operate on low overheads and do quality work by hiring experts on job basis are called
a) Hot shops
b) Advertising shops
c) Cold shops
d) None of the above
Answer
Answer: b) Advertising shops
QN4. In media terms OTS stands for
a) Opportunity to sell
b) Opportunity to see
c) Opportunity to seek
d) None of the above
Answer
Answer: b) Opportunity to see
QN5. Electronic media relates to
a) Television, radio, videocassettes
b) Television only
c) Radio only
d) Only videocassettes
Answer
Answer: a) Television, radio, videocassettes
QN6. PR consultants are
a) Public Relation consultants
b) Public Role consultants
c) Public Rated consultants
d) Both (b) and (c)
Answer
Answer: a) Public Relation consultants
QN7. The first step in business communication through advertising is:
a) Creating awareness
b) Creating costs
c) Creating products
d) Creating markets
Answer
Answer: a) Creating awareness
QN8. Which one of the following is not an advertising objective?
a) Attitude change
b) Sales as objective
c) Communication
d) Profits
Answer
Answer: a) Attitude change
QN9. The fundamental themes of most ads is
a) Product story
b) Benefit story
c) Idea story
d) None of the above
Answer
Answer: a) Product story
QN10. PLC stands for
a) Profit line control
b) Product life cycle
c) Product life cost
d) Profit life cycle
Answer
Answer: b) Product life cycle
QN11. While introducing a new product category in the market, the advertising used is
a) Persuasive advertising
b) Informative advertising
c) Reminder advertising
d) Both (a) and (c)
Answer
Answer: b) Informative advertising
QN12. Major advertising decisions are
a) Objectives setting, budget decisions, message decisions, media decisions and advertising evaluation
b) Objectives setting and advertising evaluation only
c) Advertising evaluation and media decisions
d) None of the above
Answer
Answer: a) Objectives setting, budget decisions, message decisions, media decisions and advertising evaluation
QN13. The two elements in the advertising strategy are
a) Creating advertising messages and selecting advertising media
b) Creating products and advertising
c) Creating markets and advertising
d) Both (b) and (c)
Answer
Answer: a) Creating advertising messages and selecting advertising media
QN14. A term that has come to represent the merging of advertising and entertainment in an effort to break through the clutter and create new avenues for reaching consumers with more engaging messages is
a) Medison & Vine
b) Media
c) Advertising
d) None of the above
Answer
Answer: b) Media
QN15. The first step in creating effective advertising messages is to plan a:
a) Product strategy
b) Message strategy
c) Pricing strategy
d) Marketing strategy
Answer
Answer: a) Product strategy
QN16. The approach, style, tone, words, and format used for executing an advertising message is called
a) Madison style
b) Execution style
c) Advertising style
d) None of the above
Answer
Answer: c) Advertising style
QN17. The style that shows one or more “typical” people using the product in a normal setting is:
a) Slice of life
b) Lifestyle
c) Fantasy
d) Both (b) and (c)
Answer
Answer: b) Lifestyle
QN18. The vehicles through which advertising messages are delivered to their intended audiences are called
a) Multi-media
b) Advertising media
c) Sales media
d) Marketing media
Answer
Answer: a) Multi-media
QN19. The net return on advertising investment divided by the costs of advertising investment is
a) Return on Investment
b) Return on Advertising Investment
c) Return on Sales Investment
d) Return on Costs Invested
Answer
Answer: a) Return on Investment
QN20. ANA stands for
a) Association of National Achievers
b) Association of National Attitudes
c) Association of National Advertisers
d) Ability of National Advertisers
Answer
Answer: c) Association of National Advertisers
QN21. A marketing services firm that assists companies in planning, preparing, implementing and executing all or portions of their advertising programmes is called
a) A company
b) An ad agency
c) A retail outlet
d) A distributor
Answer
Answer: b) An ad agency
QN22. Maintaining relationships with shareholders and others in the financial community is called
a) Public relations
b) Investor relations
c) Advertising
d) Both (a) and (c)
Answer
Answer: b) Investor relations
QN23. News is one of the tools used in
a) Advertising
b) Public relations
c) Marketing
d) None of the above
Answer
Answer: a) Advertising
QN24. Recent public relations development is
a) Marketing
b) Advertising
c) Mobile tour marketing
d) Both (a) and (b)
Answer
Answer: d) Both (a) and (b)
QN25. After deciding the advertising objectives, the company next sets its
a) Sales budget
b) Advertising budget
c) Promotional budget
d) Both (a) (c)
Answer
Answer: b) Advertising budget
QN26. The person responsible for the entire creative work of the agency is
a) The visualiser
b) The art director
c) The copy writer
d) Creative director
Answer
Answer: d) Creative director
QN27. The person creates the visuals, the drawings and photos etc. is
a) The creative director
b) The copy writer
c) The art director
d) The visualiser
Answer
Answer: c) The art director
QN28. The person work as a close link between the ad agency and its client is
a) The creative director
b) The account executive
c) The copy writer
d) The art director
Answer
Answer: b) The account executive
QN29. Advertising agency work starts with a
a) Brief from the client
b) Product from the client
c) Cost of the client
d) Promotion of the client
Answer
Answer: b) Product from the client
QN30. The most used word in any agency is
a) PROFITS
b) DEADLINE
c) COSTS
d) PRODUCTS
Answer
Answer: d) PRODUCTS
QN31. HTA, CLARION, LINTAS are
a) Full service ad agencies in US
b) Full service ad agencies in India
c) Full service ad agencies in Russia
d) Only ad agencies in the world
Answer
Answer: a) Full service ad agencies in US
QN32. Creative boutiques are
a) Limited service agencies
b) Full service agencies
c) Shops
d) None of the above
Answer
Answer: c) Shops
QN33. Agency with financial muscle are called
a) Agency of records
b) Agency of muscle
c) Main agency
d) None of the above
Answer
Answer: c) Main agency
QN34. Hot shops are
a) Full service agencies
b) Limited service agencies
c) Shops
d) None of the above
Answer
Answer: a) Full service agencies
QN35. The agencies such as Clea and Sobhagya are
a) Full service agencies in India
b) Limited service agencies in India
c) Specialized agencies in India
d) Agency of records in India
Answer
Answer: c) Specialized agencies in India
QN36. Media department is headed by:
a) CEO
b) Art Director
c) Media director
d) None of the above
Answer
Answer: c) Media director
QN37. AGENCY management is conducted on a
a) Day-to-day basis
b) Year-to-year basis
c) Month to month basis
d) Quarter to quarter basis
Answer
Answer: c) Month to month basis
QN38. Advertising agencies are rated by
a) Advertisers
b) Public
c) Customers
d) None of these
Answer
Answer: c) Customers
QN39. DAGMAR stands for
a) Dealing with advertising goals for measured advertising ratings
b) Defining adverting goals for measured advertising results
c) Describing advertising goals for measured advertising results
d) None of the above
Answer
Answer: b) Defining adverting goals for measured advertising results
QN40. Consumer Panel Surveys are conducted for
a) Unstructured responses
b) Structured responses
c) Survey results
d) None of the above
Answer
Answer: b) Structured responses
