Details about this project report

Total Pages = 62

Format – DOCX (Instant Downloadable)

Synopsis – Yes

Viva Example Question – No

Suitable for Distance Learning management program.

This synopsis and project report is suitable for amity distance learning courses, nmims, ignou mba bba courses, scdl distance courses, isbm,imt cdl courses and others university/institute courses.

TABLE OF CONTENTS

CERTIFICATE Pg-*

ACKNOWLEDGEMENT Pg-*

CHAPTER 1: INTRODUCTION Pg-*

CHAPTER 2: THEORETICAL FRAMEWORK Pg-*

CHAPTER 3: OBJECTIVE AND SCOPE Pg-*

CHAPTER 4: METHODOLOGY Pg-**

CHAPTER 5: DATA COLLECTION Pg-**

CHAPTER 6: DATA ANALYSIS Pg-**

CHAPTER 7: FINDINGS Pg-**

CHAPTER 8: RECOMMENDATION Pg-**

CHAPTER 9: CONCLUSION Pg-**

APPENDICES Pg-**

BIBLIOGRAPHY Pg-**

Bibliography

Albaum, G., Jesper, S., & Edwin, D. (2004). International marketing and export management. Upper Saddle River, NJ: Financial Times Prentice Hall

Albaum, G., & Peterson, R. A. (1984). Empirical research in international marketing. Journal of International Business Studies, 15, (spring–summer): 161–174.

Ali, A., & Swiercz, P. M. (1991). Firm size and export behavior: Lessons from the midwest. Journal of Small Business Management (April): 71-78.

Ball, D.A., Wendell, H., McCulloch, Jr. (2005). International business: The challenge of global competition. Burr Ridge, IL: McGraw-Hill/Irwin

Bartlett, C. A., & Ghoshal, S. (1992). What Is a Global Manager. Harvard Business Review,

September/October 1992, 131.

Berry, D. (1990). Marketing mix for the ’90s adds an S and 2 Cs to 4 Ps. Marketing News 24, no. 26 (24 December): 10.

Borden, N. H. (1964). The concept of the marketing mix. Journal of Advertising Research 4 (June): 2–7.

Broadbent, K. (1993). Changing roles and new opportunities in the international client-agency relationship or are we using a sextant to steer a spaceship? Seminar on marketing and international research: Client company needs and research industry skills; Can the gap be bridged? Brussels, Belgium, 10–12 March, 65–74.

Brown Jr., J. R., Harold G., & Willie E. G. (1991). Enhance your firm’s marketing performance via a marketing audit. The Practical Accountant (April): 57–60

Busche, D., & Marly B. (1990). The global challenge: International trade training needs of California businesses. Irvine, CA: Department of Vocational Education, Saddleback College.

Cateora, P. R. (1993). International marketing. Homewood, IL: Richard D. Irwin.

Cateora, P.R., & Graham, J. L. (2002). International marketing. New York, NY: McGraw-Hill CIA, World Factbook. (2005)

Cram, L. (1995). The marketing audit: Baseline for action. Library Trends 43, no. 3 (winter): 326–348.

Cravens, D.W., Shannnon H.S., & Karen S.C. (1994). Reforming the traditional organization: The mandate for developing networks. Business Horizons (July–August): 19–27.

Czinkota, M.R., Ilkka A.R., & John J.T. (1995). The global marketing imperative. Lincolnwood, IL: NTC Business Books.

Dahringer, L. D., & Hans M. (1991). International marketing: A global perspective. Menlo Park, CA: Addison-Wesley Publishing Company.

Daniels, J.D., & Lee H. R. (1995). International business environments and operations. Menlo Park, CA: Addison-Wesley Publishing Company.

Denison, T., & McDonald, M. (1995). The role of marketing past, present and future. Journal of Marketing Practice: Applied Marketing Science 1, no. 1: 54–76.

Denton, D.K. (1995). Competence-based team management. Team Performance Management: An International Journal 1, no. 4: 2.

Gibbs, B., Robert G., & Jim M. (1995). Learning in the workplace through employee development: Three perspectives. Training and Management Development Methods 9: 1.11–1.25.

Giddens, A. (1999). BBC Reith Lectures: Globalization. Retrieved May 15, 2006, from http://globaledge.msu.edu/ibrd/offside.asp

Halal, W.E. (1994). Let’s turn organizations into markets! The Futurist. (May–June): 9–14.

Harris, P. R., Moran, T. M. & Moran, S. V. (2004). Managing Cultural Differences. Burlington, MA: Elsevier Butterworth-Heinemann.

Harvey, T. R., William, L. B., & Sharon, M. C. (1995). The practical decision maker: A handbook for decision making and problem solving in organizations. La Verne, CA: University of La Verne. Draft unpublished: September.

Hiam, A. & Charles, D. S. (1992). The portable MBA in marketing. New York: John Wiley and Sons.

Ingram, T. N. & Raymond, W. L. (1997). Sales management analysis and decision making. Orlando, FL: The Dryden Press Series (Harcourt).

Isaac, S. & William, B. M. (1995). Handbook in research and evaluation. San Diego, CA: Edits Publishing Company.

James, S.(2000). Success Depends on Being Globally Literate. World Trade ( May): 14–15

Keegan, W. J. & Mark, C. G. (1997). Principles of global marketing. Upper Saddle River, NJ: Prentice-Hall.

Kotler, P. (1977). From sales obsession to marketing effectiveness. Harvard Business Review (November–December): 67–75.

Kwok, C. Y., Jeffrey, A. & William, R. F. Jr. (1994). A global survey of international business education in the 1990s. Journal of International Business Studies (third quarter): 605–623.

Ladet, M. & Francois, M. (1993). How to meet client’s needs? Examples from the car and the food industries. Seminar on marketing and international research: Client company needs and research industry skills; Can the gap be bridged? Brussels, Belgium 10-12 March, 137–152.

Lazer, W., Priscilla, L., James, M. M., & Allen, E. S. (1990). Marketing 2000 and beyond. Chicago, IL: American Marketing Association.

Linstone, H. A., & Turoff M. (2002). The Delphi Method: Techniques and Applications. Retrieved May 19, 2006 from http://www.is.njit.edu/pubs/delphibook/

Lundstrom, W. J., Steven, D. W. & Camille, P. S. (1996). Internationalizing the marketing curriculum: The professional marketer’s perspective. Journal of Marketing Education (summer): 5–16.

MacCormack, A. D., Lawrence, J. N. III, & Donald, B. R. (1994). The new dynamics of global manufacturing site location. Sloan Management Review (summer): 69–79.

Monye, S. O. (1995). Research note: International marketing management: A separate academic discipline? An empirical assessment of the need for specialist education and training. International Marketing Review 12, no. 3: 5–14.

Nemes, A. (2005). Time for a Training Rethink. The Institute of Export: Exporting World (July/August): issue 15:3

Passerieu, K. (1993). What changes will be needed within the research agency? Seminar on marketing and international research: Client company needs and research industry skills; Can the gap be bridged? Brussels, Belgium, 10–12 March, 49–64.

Quelch, J. A. & Edward, J. H. (1986). Customizing global marketing. Harvard Business Review (May–June): 35–48.

Scott, L. K. (1989). Survey of business–industry to determine interest in and need for a certificate in international business. San Diego, CA: San Diego Community College District, Department of Vocational Education and Employment Training.

Sletten, E. (1994). How to succeed in exporting and doing business internationally. New York: John Wiley and Sons.

Smith, M. O., & Steward, J. F. (1995). Communication for a global economy. Business Education Forum (April): 25–88.

Solomon, C. M. (1994). Success abroad depends on more than job skills. Personnel Journal (April): 51–60.

Taoka, G. M. & Don, R. B. (1991). International business environments, institutions, and operations. New York: Harper Collins Publishers.

Thomas, F. (2000). The Lexus and the Olive Tree: Understanding Globalisation. New York: Anchor Books.

Tobin, M. (1993). The three educational levels of marketing major graduates with implications for the worker exodous from Lackawanna County. Ed.D. diss., University of Michigan, Ann Arbor, MI.

Toyne, B. & Walters, G. P. (1993). Global marketing management: A strategic perspective. Needham Heights, MA: Allyn and Bacon.

Turnbull, P. W., & Welham, G. F. (1985). Characteristics of European Export Marketing Staff. European Journal of Marketing 19, no. 2: 31–41.

USDOC. 1995a. U.S. global trade outlook, 1995–2000: Appendix C: Highlights of U.S. foreign trade. National Trade Data Bank. Washington, DC: U.S. Department of Commerce, Bureau of Economic Analysis, Bureau of the Census.

Voght, G. M. & Ray, S. (1992). Foreign languages and international business. ERIC Digest, September. ERIC Document, ED 347 851.

Wills, J. L. (1993). An overview of skill standards systems in selected countries 4. Washington, DC: U.S. Department of Education.

Zodl, J. A. (1995). Export-import. Cincinnati, OH: Betterway Books.