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Q1. You are the marketing director of Delta enterprises your company is launching a new range of colour televisions for the Indian market. Create distribution plan for the product. Create a communication and advertising plan.
Q2. You are the marketing director of Sports Authority of India . India does not have a sporting culture . You have been tasked to build national awareness so that young and old alike indulge in some form of physical activity or sports. Create a marketing plan.
Q3. You are the marketing director for meta flix streaming service. You are launching a new entertainment vod streaming service which will compete with SonyLiv, Disney plus, Netflix amongst others
a. Analyze the market situation and suggest solutions for acquiring and retaining subscribers.
b. Create a marketing plan for the service Suggest any alternative revenue source that can be tapped.
Old Assignments
Q1. “In the modern complex and competitive environment it is crucially important to stay afloat and stay different.” Considering the fact, if you are in business of Haversack bags also known as Bag Packs, identify and discuss the factors that you would consider for creating differentiation in the business.?
Q2. M/s. Reliable Incorporates are in the business of Garment Manufacturing. The company is known for its creative and unique designs. The company has local, national and international presence. The product categories of the company comprise of formals, casuals, suits, designer wears and wedding outfits with the brand name as “RI”. M/s. Reliable Incorporates appoints you as a consultant and wants you to guide the company on developing the new product so that the company can be one stop shop solution in garment business.
Q3. M/s. Reliable Incorporates (as given in question 2) wants you to assist in pricing strategy and ensuring how could it reach to the clients thereby wanting to increase the profitability of the business.
- “Price is the only factor that generates revenue in marketing mix, while other factors concentrate at cost.” Understanding the fact, list down the different types of pricing strategies and select anyone pricing strategy you advise for the company with reasoning?
- “For success of any business organization, the most important factor in marketing mix is Location, Location, Location (Place/Distribution)” Assuming the fact, list down the various methods of channel distribution strategies and advise one such strategy for M/s. Reliable Incorporates with appropriate views?
