Practice Training and Development mcq set 9 for your mba bba courses and you can give online quiz exam of Training and Development for assess your knowledge.
MCQ of Training and Development Set 9
QN401: Which one of the following is the factor that best indicates the social class?
- A. Fashion
- B. Time
- C. Occupation
- D. Money
Answer
Answer C. Occupation
QN402: In terms of consumption decisions, middle class consumers prefer to buy___
- A. The best at lowest price after analyzing the market
- B. What is popular
- C. At a markets that sales at wholesale rates
- D. Only the brands which sell at affordable prices
Answer
Answer B. What is popular
QN403: What are the middle class consumers more concerned about?
- A. Schooling of their children in a prestigious school
- B. Foreign travels, sports & club memberships
- C. Fashion and buying what experts in media recommends
- D. Buying only value for money products
Answer
Answer C. Fashion and buying what experts in media recommends
QN404: Reference groups are the___
- A. Groups that an individual looks to while forming attitudes & opinions
- B. Groups of people who have been referred to by someone they know
- C. Groups of office colleagues & peers
- D. Chat group on the social media
Answer
Answer A. Groups that an individual looks to while forming attitudes & opinions
QN405: Secondary reference groups include___
- A. Family and close friends
- B. Sports groups
- C. Ethnic & religious groups
- D. Fraternal organizations & professional associations
Answer
Answer D. Fraternal organizations & professional associations
QN406: While preparing for a Diwali snacks party, Anita was worried that her parents would hate the fact that she served bought snack items rather than making her own. In terms of social influences in her behaviour, Anita was most concerned with___
- A. A primary reference group
- B. A subculture influence
- C. A secondary reference group
- D. Cultural values
Answer
Answer A. A primary reference group
QN407: As a mother of the groom, Sunita was willing to wear a light peach coloured Kanjivaram Saree that the bride had selected for the wedding until sales girl showed Sunita a red coloured designer Saree. As the sales girl kept telling Sunita how great the saree looked and also the price of the saree was substantially lower than the Kanjivaram saree, Sunita bought the designer saree to wear for the wedding. Asuming, Sunita really liked her son’s fiancee & does not want to hurt her son or her to be daughter-in-law, Sunita’s decision to buy the designer red coloured saree was a result of___influence
- A. Economic
- B. Marketing
- C. Reference group
- D. Cultural
Answer
Answer B. Marketing
QN408: ___is a group of people with shared value systems based on common life experiences & situations
- A. Culture
- B. Subculture
- C. Lifestyle
- D. Social class
Answer
Answer A. Culture
QN409: Even though the buying roles in the family change constantly the___has traditionally been the main purchasing agent for the family
- A. Wife
- B. Husband
- C. Teenage child
- D. Grandparent
Answer
Answer A. Wife
QN410: A major reason for changing traditional purchasing roles for families is that
- A. The economic conditions are forcing more teens to work
- B. More women than over hold jobs outside the homes
- C. Children are spending more time on internet & social media
- D. Men & women now shop together or ‘shop until you drop’ for entertainment purpose
Answer
Answer B. More women than over hold jobs outside the homes
QN411: Social classes differ in media preferences with upper class consumers often preferring___
- A. Magazines & books
- B. Movies & Plays
- C. Radio & television
- D. Mobile & computer games
Answer
Answer A. Magazines & books
QN412: Social classes differ in media preferences with lower class consumers often preferring___
- A. Movies & Plays
- B. Radio & television
- C. Mobile & computer games
- D. Magazines & books
Answer
Answer B. Radio & television
QN413: The family in a buyer’s life consisting of parents and siblings is the___
- A. Family of procreation
- B. Family of efficiency
- C. Family of orientation
- D. Family of influence
Answer
Answer C. Family of orientation
QN414: Marriage, childbirth & divorce constitute the___that shape the consumption pattern of individuals
- A. Psychological life cycle
- B. Product life cycle
- C. Social classes
- D. Critical life events
Answer
Answer D. Critical life events
QN415: ___portrays the ‘whole person’ interacting with his / her environment
- A. Attitude
- B. Personality
- C. Lifestyle
- D. Self-concept
Answer
Answer C. Lifestyle
QN416: ___is one of the most basic influences on an individual’s needs, wants & behavior
- A. Brand
- B. Culture
- C. Product
- D. Price
Answer
Answer B. Culture
QN417: In terms of consume behavior, culture, social class & reference group influences have been related to purchase &___
- A. Economic situations
- B. Situational influences
- C. Consumption decisions
- D. Psychological influences
Answer
Answer C. Consumption decisions
QN418: It is relatively permanent and It doesn’t change from a day to day or from year to year basis
- A. Social class
- B. Demographic class
- C. Economic class
- D. lifestyle
Answer
Answer A. Social class
QN419: Ravi’s parents were farmers owning small piece of land and a small two room house in a village. With their will & sheer hard work, they could give him a good education. Ravi, now a software engineer working in a IT company owns a big duplex apartment & a premium car in a city, sends money to his parents & developed their farmland & construct a bigger house at his native village. This is an example of___
- A. change of lifestyle
- B. change of social status
- C. intergenerational social class mobility
- D. intergenerational economic class mobility
Answer
Answer C. intergenerational social class mobility
QN420: It can influence the consumer behaviour by affecting the level of aspiration and through establishing conventional patterns of personal expenditure
- A. Economic class
- B. Family
- C. Social class
- D. Reference group
Answer
Answer D. Reference group
QN421: The individuals who exerts a disproportionately big influence on others’ given choice situations are called as___
- A. Family members
- B. Opinion leaders
- C. Reference group members
- D. Close friends
Answer
Answer B. Opinion leaders
QN422: Celebrity Chef Sanjeev Kapoor recommending the goodness of using Rice Bran cooking oil is an example of
- A. Opinion leadership
- B. Celebrity endorsement
- C. Individual influence
- D. Word-of-mouth communication
Answer
Answer A. Opinion leadership
QN423: Which one of the following factors is NOT the one which is coming in the way of rural consumers’ consumption habit & buying behaviour?
- A. Low income levels
- B. Limited purchasing power
- C. Lethargy to adopt change & learn new things
- D. Inadequate infrastructural facilities
Answer
Answer C. Lethargy to adopt change & learn new things
QN424: Marketers have realized that this social class is emerging as the ‘consumption community’ for all types of goods & services
- A. Upper middle class
- B. Lower class
- C. BoP consumers
- D. Middle class
Answer
Answer D. Middle class
QN425: ___affects consumer’s product preferences & product usage
- A. Culture
- B. Cultural values
- C. Subculture
- D. Social class
Answer
Answer C. Subculture
QN426: In cross-cultural marketing,___will help the marketers to have a better understanding of the cultural variances & respond with a suitable form of marketing communication
- A. Language & meaning
- B. Cultural values
- C. Customs & traditions
- D. Social norms
Answer
Answer A. Language & meaning
QN427: Indian consumer determines the quality of a garment by quality of fabric whereas European consumer determines it by every aspect of the garment including its stitching, texture, color, packaging etc. This narrates which of the following cross-cultural influence?
- A. Cultural values affect consumers product preferences and product usage
- B. differences in the criteria for evaluating products & services
- C. differences in consumption pattern & perceived benefits of products & services
- D. differences in the economic & cultural social conditions & family structure
Answer
Answer B. differences in the criteria for evaluating products & services
QN428: The innovations which have the least disrupting influence on established consumption patterns is called as___
- A. Dynamically continuous innovations
- B. Discontinuous innovations
- C. Continuous innovations
- D. None of the above
Answer
Answer C. Continuous innovations
QN429: Dynamically continuous innovations___
- A. have the least disrupting influence on established consumption patterns
- B. have more disrupting effects, although they do not generally alter established patterns
- C. involve the establishment of new products with new behaviour patterns
- D. None of the above
Answer
Answer B. have more disrupting effects, although they do not generally alter established patterns
QN430: These innovations involve the establishment of new products with new behaviour patterns
- A. Discontinuous innovations
- B. Dynamically continuous innovations
- C. Continuous innovations
- D. None of the above
Answer
Answer A. Discontinuous innovations
QN431: Which one of the following is NOT one of the basic elements of ‘Diffusion of innovation’ process?
- A. The social system
- B. The environmental forces
- C. The channels of communication
- D. Time
Answer
Answer B. The environmental forces
QN432: The first four stages of adoption process in diffusion of innovation are Awareness, comprehension, attitude and___
- A. Legitimation
- B. Acceptance
- C. Trial
- D. Adoption
Answer
Answer A. Legitimation
QN433: Which one of the following is NOT one of the stages of adoption process in diffusion of innovation?
- A. Legitimation
- B. Comprehension
- C. Attitude
- D. Perception
Answer
Answer D. Perception
QN434: Which one of the following is NOT one of the factors encouraging adoption process in diffusion of innovation?
- A. Relative advantage of the product
- B. Communicability or observability of the results and product features
- C. Compatibility of the product
- D. Non-complexity of the product
Answer
Answer D. Non-complexity of the product
QN435: If a product or service is not compatible with the consumer’s existing habits, then it will act as a/an___in adopting an innovation in the process of diffusion of innovation
- A. Value barrier
- B. Risk barrier
- C. Usage barrier
- D. Compatibility barrier
Answer
Answer C. Usage barrier
QN436: Value barrier in adopting an innovation in the process of diffusion of innovation is___
- A. product’s lack of relative advantage when compared to its substitutes
- B. consumer’s physical, economic performance or social risk in adopting an innovation
- C. a product or service is not compatible with the consumer’s existing habits
- D. All of the above
Answer
Answer A. product’s lack of relative advantage when compared to its substitutes
QN437: In diffusion of innovation, the ‘early majority adopters’ are those who___
- A. try out the new product, after being aware of & seeking more information of the product
- B. are more deliberate, thoughtful, shrewd & won’t get easily swayed by the new products or innovation and would wait & watch & learn by hearing from the experience of others
- C. adopt the new idea or product immediately after carefully verifying & gathering information from authentic sources
- D. are more conservative in approach & do not immediately respond in favour of change and would accept the new product only after a public opinion in favour of a new product or innovation
Answer
Answer B. are more deliberate, thoughtful, shrewd & won’t get easily swayed by the new products or innovation and would wait & watch & learn by hearing from the experience of others
QN438: The customers who are very conservative, tradition bound & suspicious of change and exhibit a lot of deliberation, caution & suspicion in their buying behaviour of new product are known as___
- A. Early adopters
- B. Late majority
- C. Laggards
- D. Early majority
Answer
Answer C. Laggards
QN439: ‘Trial rejectors’ are one of the non-adopter categories of consumers in the process of diffusion of innovation who___
- A. have tried the product but have not gone for a repurchase or actual purchase
- B. know the product will be useful for them but have not tried it
- C. have tried the product and also rejected the same
- D. though aware of the product, have decided against buying it
Answer
Answer C. have tried the product and also rejected the same
QN440: The consumers, who know the product will be useful for them but have not tried it, are___category of non-adopter consumers in the process of diffusion of innovation
- A. The unaware group
- B. Symbolic adopters
- C. Symbolic rejectors
- D. Trial rejectors
Answer
Answer B. Symbolic adopters
QN441: ‘Symbolic rejectors’ are one of the non-adopter categories of consumers in the process of diffusion of innovation who___
- A. know the product will be useful for them but have not tried it
- B. have tried the product but have not gone for a repurchase or actual purchase
- C. have tried the product and also rejected the same
- D. though aware of the product, have decided against buying it
Answer
Answer D. though aware of the product, have decided against buying it
QN442: The consumers, who have tried the product but have not gone for a repurchase or actual purchase are called as___category of non-adopter consumers in the process of diffusion of innovation
- A. Trial adopters
- B. Symbolic adopters
- C. Trial rejectors
- D. Symbolic rejectors
Answer
Answer A. Trial adopters
QN443: Which one of the following is NOT one of the sources of channels of communication in the process of diffusion of innovation
- A. Experimental sources
- B. Commercial sources
- C. Environmental sources
- D. Public sources
Answer
Answer C. Environmental sources
QN444: Mass media, consumer rating organizations etc. are___of channels of communication in the process of diffusion of innovation?
- A. Experimental sources
- B. Public sources
- C. Commercial sources
- D. Personal sources
Answer
Answer B. Public sources
QN445: The Commercial sources of channels of communication in the process of diffusion of innovation are___
- A. Family, friends, neighbors, acquaintances
- B. Mass media, consumer rating organizations
- C. Demonstrations, handling samples
- D. Sales people, advertising, sales promotion techniques
Answer
Answer D. Sales people, advertising, sales promotion techniques
QN446: Demonstrations, handling samples etc. are___of channels of communication in the process of diffusion of innovation?
- A. Public sources
- B. Experimental sources
- C. Personal sources
- D. Commercial sources
Answer
Answer B. Experimental sources
QN447: Which one of the following is one of the characteristics of BoP consumers?
- A. BoP consumers are getting connected and networked. They are rapidly exploiting the benefits of information networks
- B. BoP consumers accept advanced technology rapidly
- C. The consumers are Brand conscious, they are also extremely value conscious by necessity
- D. All of the above
Answer
Answer D. All of the above
QN448: In this problem solving approach, the consumers are brand loyal & tend to buy in a habitual, automatic & unthinking way
- A. Extensive problem solving
- B. Routine problem solving
- C. Regular problem solving
- D. Limited problem solving
Answer
Answer A. Extensive problem solving
QN449: The search activity which is independent of specific needs or decisions is called as___
- A. External search
- B. Ongoing search
- C. Internal search
- D. Pre-purchase search
Answer
Answer B. Ongoing search
QN450: A consumer desire to buy a new auto-drive car of relatively same size & similar fuel mileage consumption as his current manual car model but doesn’t proceed further in the decision process because of___
- A. Lower magnitude of his actual state
- B. Lower magnitude of his desired state
- C. Lower magnitude of discrepancy between the desired & actual states
- D. Importance of problem
Answer
Answer C. Lower magnitude of discrepancy between the desired & actual states
