Training and Development mcq set 8

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MCQ of Training and Development Set 8

QN351: Satisfaction of this need from Maslow’s hierarchy of needs makes the person more comfortable with the knowledge of having control over his life & environment & certainly about the future to some extent

  • A. Self-actualization needs
  • B. Safety & security needs
  • C. Social needs
  • D. Physiological needs
Answer

Answer B. Safety & security needs

QN352: According to Maslow, sometimes individuals while trying to satisfy this need may adopt disruptive & irresponsible actions & in case of inability to satisfy this needs can lead to frustration

  • A. Esteem needs
  • B. Safety & security needs
  • C. Self-actualization needs
  • D. Social needs
Answer

Answer A. Esteem needs

QN353: According to Maslow, when this need becomes dominant, a person will strive for satisfying relations with others & are motivated by love for their families

  • A. Safety & security needs
  • B. Esteem needs
  • C. Social needs
  • D. Self actualization needs
Answer

Answer C. Social needs

QN354: Which one of the following is NOT one of the three basic motivating needs recognized by McClelland in his theory of Need Achievement?

  • A. Need for affiliation
  • B. Need for achievement
  • C. Need for power
  • D. Need for affection
Answer

Answer D. Need for affection

QN355: According to ‘Alderfer’s ERG Hierarchy of Needs theory’ which of the following need focuses on the person’s intrinsic desire for personal development

  • A. Related needs
  • B. Growth needs
  • C. Existence needs
  • D. None of the above
Answer

Answer B. Growth needs

QN356: According to Vroom’s Expectancy theory, the concept of ‘instrumentality’ refers to___

  • A. First level outcome in obtaining a desired second level outcome
  • B. The probability that a particular action or effort will lead to a particular first level outcome
  • C. The strength of an individual’s preference for a particular outcome
  • D. None of the above
Answer

Answer A. First level outcome in obtaining a desired second level outcome

QN357: Marketers can create brand equity by___

  • A. Selling them in prestigious outlets
  • B. Overpricing the product
  • C. Preparing comparative information about competitive brands
  • D. Making the products available at all locations
Answer

Answer A. Selling them in prestigious outlets

QN358: Consumer involvement refers to___or personal relevance of an item

  • A. The need of the product
  • B. The consumer’s perception of the importance
  • C. The price of the product
  • D. The number of people who bought the product
Answer

Answer B. The consumer’s perception of the importance

QN359: If the purchase id for s high-involvement product, consumers are likely to develop a high degree of___so that they would be confident that the item they purchase is just right for them

  • A. Brand loyalty
  • B. Society
  • C. Product knowledge
  • D. References
Answer

Answer C. Product knowledge

QN360: What is least pressing in Maslow’s Hierarchy of needs?

  • A. Self-actualization needs
  • B. Safety & security needs
  • C. Physiological needs
  • D. Social needs
Answer

Answer A. Self-actualization needs

QN361: Which of the following reflects the relatively stable behavioural tendencies that individuals display across a variety of situations?

  • A. Motivation
  • B. Personality
  • C. Emotions
  • D. Perception
Answer

Answer A. Motivation

QN362: ___are a person’s unique psychological characteristics that lead to relatively consistent & lasting responses to his or her own environment

  • A. Psychographics
  • B. Personality
  • C. Demographics
  • D. Lifestyle
Answer

Answer B. Personality

QN363: The basic premise of the___is that people’s possessions contribute to and reflect their identities; that is, “we are what we have”

  • A. Lifestyle concept
  • B. Self-concept
  • C. Personality concept
  • D. Cognitive concept
Answer

Answer B. Self-concept

QN364: ___is a need that is sufficiently pressing to direct the person to seek satisfaction of the need

  • A. Motive
  • B. Want
  • C. Demand
  • D. Desire
Answer

Answer A. Motive

QN365: According to Maslow’s hierarchy of Needs, the lower level needs are called as

  • A. Psychographic needs
  • B. Psychogenic needs
  • C. Biogenic needs
  • D. Demographic needs
Answer

Answer C. Biogenic needs

QN366: According to Maslow’s hierarchy of Needs, the higher level needs are called as

  • A. Demographic needs
  • B. Biogenic needs
  • C. Psychographic needs
  • D. Psychogenic needs
Answer

Answer D. Psychogenic needs

QN367: Which construct represents an unobservable inner force that stimulates and compels a behavioral response and provides specific direction to that response?

  • A. Motive
  • B. Personality
  • C. Emotion
  • D. Perception
Answer

Answer A. Motive

QN368: Raju is hungry, and his inner force is making him search for the type of food he wants to eat. He decides that a McDonald’s Cheese Burger will satisfy his hunger. This inner force that is compelling him to search for food is known as___

  • A. Drive
  • B. Cue
  • C. Motive
  • D. emotion
Answer

Answer C. Motive

QN369: Maslow’s Hierarchy of Needs Theory is based on which premise?

  • A. All humans acquire a similar set of motives through genetic endowment and social interaction
  • B. Some motives are more basic or critical than others
  • C. The more basic motives must be satisfied to a minimum level before other motives are activated
  • D. All of the above
Answer

Answer D. All of the above

QN370: In Maslow’s Hierarchy of Needs, clothes, sleep and to an extent sex are considered as___needs

  • A. belongingness
  • B. social
  • C. physiological
  • D. safety
Answer

Answer C. physiological

QN371: Medi-claim, Car seatbelts, sunscreen lotion, vaccination etc. are all examples of products or services to satisfy consumers’___needs

  • A. belongingness
  • B. safety
  • C. esteem
  • D. physiological
Answer

Answer B. safety

QN372: Which need in Maslow’s hierarchy reflects a desire for love, friendship, affiliation?

  • A. Belongingness
  • B. Safety
  • C. Esteem
  • D. Self-actualization
Answer

Answer A. Belongingness

QN373: Which of the Maslow’s hierarchy needs reflects individual’s desires for status, superiority, recognition, self-respect, prestige etc.?

  • A. Safety
  • B. Self-actualization
  • C. Social
  • D. Esteem
Answer

Answer D. Esteem

QN374: Which of the Maslow’s hierarchy needs involves the desire for self-fulfillment, to become all that one is capable of becoming?

  • A. Esteem
  • B. Social
  • C. Self-actualization
  • D. Safety
Answer

Answer C. Self-actualization

QN375: ___refers to a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli

  • A. Image
  • B. Personality
  • C. Psychological transformation
  • D. Lifestyle
Answer

Answer B. Personality

QN376: Consumers often choose and use brands that have a brand personality consistent with how they see themselves also known as the___

  • A. Actual self-concept
  • B. Ideal self-concept
  • C. Others’ self-concept
  • D. Social self-concept
Answer

Answer A. Actual self-concept

QN377: As Riya scans through the mobile application looking for a florist in her area, she sees several other products & services advertised. Though interesting on first glance, she quickly returns to her primary task of finding a florist. The items that distracted her from her initial search were most likely stored in which of the following types of memory?

  • A. Long-term memory
  • B. Sensory memory
  • C. Short-term memory
  • D. Subconscious memory
Answer

Answer C. Short-term memory

QN378: Which one of the following is NOT one of the characteristics of ‘Culture’?

  • A. Culture is a learned response & includes inculcated values
  • B. Culture is a social phenomenon
  • C. Culture is gratifying & continues for a shorter period
  • D. Cultures are similar yet different
Answer

Answer C. Culture is gratifying & continues for a shorter period

QN379: Harmony, peaceful world, self-respect, freedom of speech are examples of___

  • A. Terminal values
  • B. Intrinsic values
  • C. Consumption specific values
  • D. Personal values
Answer

Answer A. Terminal values

QN380: Consumer rights, eco-friendly products, convenient purchasing & store location are examples of___

  • A. Personal values
  • B. Instrumental values
  • C. Terminal values
  • D. Intrinsic values
Answer

Answer B. Instrumental values

QN381: Which one of the following is NOT one of the ‘Changing Indian Values’?

  • A. Orientation towards youthfulness
  • B. Mindset of scarcity has given way to consumerism
  • C. Diversity in religions, culture & customs
  • D. Importance of self-fulfillment
Answer

Answer C. Diversity in religions, culture & customs

QN382: Which problem is encountered by the marketer in cross-cultural marketing?

  • A. Symbols, Colour and Names & product selection
  • B. Promotion / Marketing Communication
  • C. Selection of Distribution Channels
  • D. All of the above
Answer

Answer D. All of the above

QN383: Which one of the following would be the best illustration of a ‘Subculture’?

  • A. University
  • B. A teacher fraternity
  • C. Religion
  • D. Group of close friends
Answer

Answer C. Religion

QN384: A set of learned beliefs, values, attitudes, habits & forms of behaviour that are shared by subsets of a society and are transmitted from generation to generation within each subset is called as

  • A. Subculture
  • B. Culture
  • C. Social class
  • D. Social group
Answer

Answer A. Subculture

QN385: Beliefs that a general state of existence is personally and socially worth striving for are___

  • A. Cultures
  • B. Subcultures
  • C. Ethics
  • D. Cultural values
Answer

Answer D. Cultural values

QN386: A set of socially acquired values that society accepts as whole and transmits it to its members through language & symbols is known as

  • A. Subculture
  • B. Culture
  • C. Social class
  • D. Family
Answer

Answer B. Culture

QN387: A relatively homogenous and enduring divisions in a society, which are hierarchy ordered & whose members share similar values, interests and behaviour constitute___

  • A. Family
  • B. Subculture
  • C. Social class
  • D. Culture
Answer

Answer D. Culture

QN388: ‘South Indian girls by tradition are required to learn classical dance & music’ reflects which of the following characteristics of ‘Culture’?

  • A. Culture is a learned response
  • B. Culture includes inculcated values
  • C. Culture is a social phenomenon
  • D. Culture prescribes the ideal standard of behaviour
Answer

Answer B. Culture includes inculcated values

QN389: ‘Indian people largely have faith in the preaching of religious gurus, who speak about customs, traditional values through religious discourse.’ This highlights which of the following characteristic of culture?

  • A. Culture is gratifying & continues for a long time
  • B. Culture describes the ideal standard of behaviour
  • C. Culture is a learned response
  • D. Culture includes inculcated values
Answer

Answer A. Culture is gratifying & continues for a long time

QN390: ‘Drinking with family is considered as a taboo & condemned by the society’ or ‘People getting uncomfortable, seeing a couple getting cozy at a public place’ reflects which characteristic of culture?

  • A. Culture prescribes ideal standards of behaviour
  • B. Culture is a social phenomenon
  • C. Culture is a learned response
  • D. Culture includes inculcated values
Answer

Answer B. Culture is a social phenomenon

QN391: ‘An Indian film star seeks blessings of an old veteran actor by touching his/her feet after receiving a film-fare award’ is an example of which characteristic of culture?

  • A. Culture is a social phenomenon
  • B. Culture includes inculcated values
  • C. Culture is a learned response
  • D. Culture prescribes ideal standards of behaviour
Answer

Answer C. Culture is a learned response

QN392: Some festivals in India like Holi, Diwali, Pongal, Baisakhi etc. are celebrated across the states with varied fashions, customs, rituals and fervor. This is an example of which characteristic of culture?

  • A. Cultures are similar yet different
  • B. Culture is a social phenomenon
  • C. Culture is gratifying & continues for a long time
  • D. Culture is a learned response
Answer

Answer A. Cultures are similar yet different

QN393: Marketers who target consumers on the basis of___believe that they can influence purchase behaviour by appealing to people’s inner selves

  • A. Social class
  • B. Self-concept
  • C. Personality
  • D. Core values
Answer

Answer D. Core values

QN394: ___develop on the basis of wealth, skills & power

  • A. Economic classes
  • B. Lifestyle
  • C. Social classes
  • D. Consumer behaviour
Answer

Answer C. Social classes

QN395: ___are transmitted through family, religious organizations & educational institutions, and in today’s society educational institutions are playing an increasingly greater role in this regard

  • A. Cultural values
  • B. Marketing information system
  • C. Behavioural attributes
  • D. Social ethics
Answer

Answer A. Cultural values

QN396: In large nations like India and many other Asian Nations, the population is bound to lose a lot of its homogeneity and thus___arise

  • A. Cultures
  • B. Cultural Values
  • C. Subcultures
  • D. Social classes
Answer

Answer C. Subcultures

QN397: These are based on the things like geographical areas, religions, nationalities, ethnic groups, age etc

  • A. Social classes
  • B. Subculture
  • C. Economic classes
  • D. Cultures
Answer

Answer B. Subculture

QN398: Looking at the complex & varied domestic and global markets, the marketing managers should adapt the marketing mix to___

  • A. Sales strategies
  • B. Marketing concepts
  • C. Cultural values
  • D. Brand images
Answer

Answer C. Cultural values

QN399: Which of the following is the most valuable piece of information for determining the social class of a young college student’s parents?

  • A. Their educational background
  • B. Their occupations
  • C. Their ethnic background
  • D. Their combined annual income
Answer

Answer B. Their occupations

QN400: Today, many sub-cultural barriers are decreasing because of mass communication, mass transit and

  • A. The use of new technology
  • B. A decline in the influence of religious values
  • C. An influence of political power
  • D. The rising unemployment
Answer

Answer A. The use of new technology

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