Training and Development mcq set 10

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MCQ of Training and Development Set 10

QN451: Which one of the following is NOT the factor affecting the actual state in problem recognition process?

  • A. Novelty
  • B. Arousal of needs
  • C. Assortment deficiency
  • D. Post-purchase evaluation
Answer

Answer A. Novelty

QN452: Marketers use promotion and advertising to cause problem recognition among potential customers by using which of the following means?

  • A. Influencing the perception of actual state
  • B. Influencing the timing of problem recognition
  • C. Influencing the desired state
  • D. All of the above
Answer

Answer D. All of the above

QN453: In this problem solving approach, the consumers buy a new brand in a familiar product category & usually involves a moderate amount of information seeking & time in choosing

  • A. Unlimited problem solving
  • B. Routine problem solving
  • C. Extensive problem solving
  • D. Limited problem solving
Answer

Answer D. Limited problem solving

QN454: These are the goods, consumers have clear perception of what they want & a certainty of the product/service usefulness in a predictable way

  • A. Credence goods
  • B. Experience goods
  • C. Search goods
  • D. None of the above
Answer

Answer C. Search goods

QN455: Which one of the following is NOT the factor affecting the desired state in problem recognition process?

  • A. Post-purchase evaluation
  • B. Novelty
  • C. Thinking
  • D. Reference groups
Answer

Answer A. Post-purchase evaluation

QN456: When a lady refers a fashion magazine just before her wedding date is fixed to search for the latest and trending designer suits & dresses best for different functions of her wedding ceremony, the search would be___

  • A. Internal search
  • B. Ongoing search
  • C. Pre-purchase search
  • D. External search
Answer

Answer C. Pre-purchase search

QN457: Financial considerations, previous decisions, family characteristics & culture/social class can affect which state in the problem recognition process?

  • A. Desired state
  • B. Both actual & desired state
  • C. Actual state
  • D. None of the above
Answer

Answer B. Both actual & desired state

QN458: Consumers are brand loyal and tend to buy in a habitual, automatic & unthinking way in a___approach

  • A. Routine problem solving
  • B. Extensive problem solving
  • C. Regular problem solving
  • D. Limited problem solving
Answer

Answer A. Routine problem solving

QN459: Manish, working as an engineer in a automobile company in Pune started searching for a flat in a good apartment, immediately after his marriage, as he wants to shift from a rented house to his own house before he have a kid. This is a___

  • A. Evolving situation
  • B. Routine problem
  • C. Planning problem
  • D. Emergency problem
Answer

Answer C. Planning problem

QN460: ___occur when the problem is unexpected and no immediate solutions is required

  • A. Evolving situations
  • B. Routine problems
  • C. Emergency problems
  • D. Planning problems
Answer

Answer A. Evolving situations

QN461: These products or services have attributes customer can readily evaluate before they purchase

  • A. Credence goods
  • B. Search goods
  • C. Experience goods
  • D. None of the above
Answer

Answer B. Search goods

QN462: In this problem solving approach, the consumers buy in an unfamiliar product category & usually involves the need to obtain substantial information & a longer time to choose

  • A. Unlimited problem solving
  • B. Limited problem solving
  • C. Extensive problem solving
  • D. Routine problem solving
Answer

Answer C. Extensive problem solving

QN463: A young executive, passionate about bikes owns a Harley Davidson and is a regular reader of an ‘Auto’ magazine to keep himself updated. The search he is involved in is called as___

  • A. External search
  • B. Pre-purchase search
  • C. Internal search
  • D. Ongoing search
Answer

Answer D. Ongoing search

QN464: Advertisement of ‘Vicco Vajradanti’ showing ‘as you are using the product, you would never face the problem of bleeding or painful gums and you will have strong gums’, is an example of which mean of activating problem recognition?

  • A. Influencing the timing of problem recognition
  • B. Influencing the desired state
  • C. Influencing the discrepancy level between desired & actual state
  • D. Influencing perception of the actual state
Answer

Answer B. Influencing the desired state

QN465: Even after the purchase & use of these goods, customers may still be unable to assess their quality

  • A. Credence goods
  • B. Search goods
  • C. Experience goods
  • D. None of the above
Answer

Answer A. Credence goods

QN466: The consumers may turn loyal if satisfied and tend to complain if they are dissatisfied in___approach

  • A. Limited problem solving
  • B. Extensive problem solving
  • C. Routine problem solving
  • D. Regular problem solving
Answer

Answer B. Extensive problem solving

QN467: They have a restricted lifestyle and restricted interest in shopping

  • A. Traditional shoppers
  • B. Price shoppers
  • C. Inactive shoppers
  • D. Transitional shoppers
Answer

Answer C. Inactive shoppers

QN468: Credence goods are___

  • A. The products or services which have attributes buyers cannot confidently evaluate, even after one or more purchases
  • B. those where price, quality or some other attribute remains unknown until purchase
  • C. the goods, consumers have clear perception of what they want & a certainty of the product/service usefulness in a predictable way
  • D. All of the above
Answer

Answer A. The products or services which have attributes buyers cannot confidently evaluate, even after one or more purchases

QN469: Amit was considering buying a particular laptop brand, suddenly recalled that his best friend Kishor made a very negative comment about the brand when they had been to family vacations together. This affected Amit’s attitudes unfavorably towards the brand. This is an example of___

  • A. Pre-purchase search
  • B. Ongoing search
  • C. Internal search
  • D. External search
Answer

Answer C. Internal search

QN470: Consumers tend to patronize the store regularly if the salespeople are friendly, helpful, courteous & knowledgeable. This is an example of which of the following factors determining store choice in store purchasing process

  • A. Customer service
  • B. Advertising & sales promotion
  • C. Clientele
  • D. Personnel
Answer

Answer D. Personnel

QN471: In this problem solving approach, the consumers have an inertia to repurchase and tend to immediately switch the brand if dissatisfied

  • A. Limited problem solving
  • B. Routine problem solving
  • C. Extensive problem solving
  • D. Regular problem solving
Answer

Answer A. Limited problem solving

QN472: The information availed from salespeople, product packaging is said to be obtained from___

  • A. External sources
  • B. Neutral sources
  • C. Consumer sources
  • D. Marketer-dominated sources
Answer

Answer D. Marketer-dominated sources

QN473: Which one of the following is not a personal motive behind people’s shopping?

  • A. Role playing
  • B. Diversion
  • C. Experience outside the home
  • D. Self-gratification
Answer

Answer C. Experience outside the home

QN474: Advertisement of Akshay Kumar of ‘Harpic Toilet cleaner’ showing the house makers being contended with the result of using acid or detergent for toilet cleaning till the moment they were been shown the superior result given by ‘Harpic’ by live demonstration. This is an example of which promotion strategy used by the marketer to activate the problem recognition?

  • A. Influencing the desired state
  • B. Influencing the timing of problem recognition
  • C. Influencing the discrepancy level between desired & actual state
  • D. Influencing perception of the actual state
Answer

Answer D. Influencing perception of the actual state

QN475: Which one of the following is not a social motive behind people’s shopping?

  • A. Status & authority
  • B. Diversion
  • C. Pleasure of bargaining
  • D. Role playing
Answer

Answer B. Diversion

QN476: It is a mental process of recalling & reviewing information stored in memory that may relate to the purchase situation, in which the consumer relies on any attitudes, information or past experiences stored in memory & can be recalled for application to the problem at hand

  • A. Internal search
  • B. Ongoing search
  • C. External search
  • D. Pre-purchase search
Answer

Answer A. Internal search

QN477: An individual commuting to his office got the tire of his car punctured and need to fix the puncture to have a quick solution to his transportation problem is a/an___

  • A. Emergency problem
  • B. Routine problem
  • C. Planning problem
  • D. Evolving situation
Answer

Answer A. Emergency problem

QN478: Information availed through word-of-mouth communication, family or reference groups etc. is said to be obtained from___

  • A. Internal sources
  • B. Marketer-dominated sources
  • C. Consumer sources
  • D. Internal sources
Answer

Answer C. Consumer sources

QN479: Raj, a college student after becoming aware of an arrival of a new trendy jacket in the market was initially reluctant to purchase it but over a time when the fashion started becoming a rage among youth, Raj thought of purchasing it as the discrepancy between his desired state & actual state increased. This is a/an___

  • A. Routine problem
  • B. Evolving situation
  • C. Emergency problem
  • D. Planning problem
Answer

Answer B. Evolving situation

QN480: What marketing strategy would work if the deficiencies at the point of sale are leading to failure of conversion of predispositions into purchases?

  • A. Aggressive personal selling
  • B. Advertisement
  • C. Price reduction & special promotional deals
  • D. Product comparison
Answer

Answer C. Price reduction & special promotional deals

QN481: Travel companies advertising their Himachal Tour packages just before snowfall is an example of which promotion strategy used by the marketers to activate the problem recognition?

  • A. Influencing the desired state
  • B. Influencing the timing of problem recognition
  • C. Influencing the discrepancy level between desired & actual state
  • D. Influencing perception of the actual state
Answer

Answer B. Influencing the timing of problem recognition

QN482: The information obtained from friends, advertisements, salespeople, store displays, billboards, product-testing magazines etc. is a___search

  • A. Pre-purchase
  • B. Internal
  • C. external
  • D. ongoing
Answer

Answer C. external

QN483: In problem recognition process what may lead to ‘No consumer action’ after problem delineation?

  • A. Insufficient discrepancy
  • B. Insufficient resources or information
  • C. Low importance
  • D. All of the above
Answer

Answer D. All of the above

QN484: Which one of the following is NOT a consumer action resulting after problem delineation in problem recognition process?

  • A. Acceptance/Rejection
  • B. Information search
  • C. Purchase intention
  • D. Complain
Answer

Answer A. Acceptance/Rejection

QN485: A type of information consumer may seek is___

  • A. Information on the properties & characteristics of alternatives
  • B. Information about the existence & availability of various product & service offerings
  • C. Information useful in forming evaluative criteria
  • D. All of the above
Answer

Answer D. All of the above

QN486: These products or services can be evaluated only after purchase

  • A. Search goods
  • B. Experience goods
  • C. Credence goods
  • D. None of the above
Answer

Answer B. Experience goods

QN487: Individual development, current situation, marketing efforts may affect which state in the problem recognition process?

  • A. Actual state
  • B. Desired state
  • C. Both actual & desired state
  • D. None of the above
Answer

Answer C. Both actual & desired state

QN488: This is one of the factors determining ‘store choice’ in store purchasing process, where the consumers will tend to patronize those stores where persons similar to themselves are perceived to be shopping

  • A. Clientele
  • B. Personnel
  • C. Customer service
  • D. Merchandise
Answer

Answer A. Clientele

QN489: The information availed from mass media, government reports, publications from independent product-testing agencies is said to be obtained from___

  • A. Consumer sources
  • B. Neutral sources
  • C. External sources
  • D. Marketer-dominated sources
Answer

Answer B. Neutral sources

QN490: Vishal doesn’t really like Pear, but when all of his friends ordered Pear martinis, he felt that to be a part of the gang he needed to buy one for himself. Which situational influence explains Vishal’s purchase of Pear martini?

  • A. Task features
  • B. Its marketing mix
  • C. Social features
  • D. Current conditions
Answer

Answer C. Social features

QN491: Experience goods are___

  • A. the goods, consumers have clear perception of what they want & a certainty of the product/service usefulness in a predictable way
  • B. the type of goods & services has more to do with the consumers’ own circumstance than the skill of experts helping them
  • C. those where price, quality or some other attribute remains unknown until purchase
  • D. All of the above
Answer

Answer C. those where price, quality or some other attribute remains unknown until purchase

QN492: Pinky was very inquisitive about visiting a newly opened multi-brand mall in the city along with her friends. But she felt let down due to the dull ambience, inappropriate air conditioning laced with a stinky smell and returned disappointed without hanging out or purchasing anything. Which type of situational influence did Pinky had?

  • A. Social surrounding
  • B. Physical surrounding
  • C. Temporal perspective
  • D. Antecedent state
Answer

Answer B. Physical surrounding

QN493: Which of the following is a situation in which consumer behaviour occurs?

  • A. Communication situation
  • B. Purchase situation
  • C. Usage situation
  • D. All of the above
Answer

Answer D. All of the above

QN494: While Sunita’s home was undergoing renovation for interior designing, the expenses started exceeding her budget and hence she decided to use rich, decorative, aesthetic, lavish furnishings & drapery only in the main hall which normally hosts the guests & other visitors, and use comparatively simple, cheaper, durable items & accessories for other rooms which are mostly used privately by family & relatives only. This shows which situational influence on Sunita’s purchase decision?

  • A. Task definition
  • B. Social surrounding
  • C. Physical surrounding
  • D. Temporal perspective
Answer

Answer A. Task definition

QN495: Many people waited weeks in the line for tickets to the latest ‘Avengers’ movie so they could be in the movie’s first seating. Most people don’t plan their movie ticket purchases more than a week in advance & would prefer not to see a movie in a really crowded theater. Which situational influence explains why different people place such importance on being the first to see a movie?

  • A. Physical features
  • B. Its marketing mix
  • C. Task features
  • D. Physical features
Answer

Answer C. Task features

QN496: Pharmaceutical companies or Drug stores providing highly uniform medicines and Banks providing highly uniform financial services are examples of

  • A. Search goods
  • B. Experience goods
  • C. Credence goods
  • D. Regular goods
Answer

Answer A. Search goods

QN497: As Neeta was tired, she decided to go in the restaurant & order a cold drink & a big piece of Chocolate pastry. Which situational influence most likely caused Neeta’s behaviour?

  • A. Task features
  • B. Current conditions
  • C. Physical features
  • D. Social features
Answer

Answer B. Current conditions

QN498: Sales of 50-70% off on merchandise at a Big Bazaar outlet in Mumbai suburban area, that was being closed, led many consumers who hadn’t shopped at Big Bazaar stores in a long time returned to look for bargains___influences led to these bargain-hunters re-visiting Big Bazaar stores

  • A. Antecedent
  • B. Infrastructural
  • C. Marketing
  • D. Economic
Answer

Answer C. Marketing

QN499: Expert or high-end services like lawyers, specialist doctors, mechanics, management consultants, Chartered Accountants, fitness experts or Prestigious institutes & universities like IITs, IIMs, Oxford, Cambridge etc. are examples of

  • A. Experience goods
  • B. Credence goods
  • C. Search goods
  • D. Luxury goods
Answer

Answer B. Credence goods

QN500: Shekhar, who had been to a Menswear retail outlet to purchase innerwear for him, had a sight of his boss shopping at the same outlet. Feeling awkward, he ended up purchasing a shirt for himself instead of innerwear. Which type of situational influence did Shekhar have?

  • A. Antecedent state
  • B. Temporal perspective
  • C. Task definition
  • D. Social surrounding
Answer

Answer D. Social surrounding

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