Answer has mentioned in bold font
Q.1 The marketing strategy emphasises price as the key to good value; operations runs with tight cost control; development focuses on cost reduction.
Which of Porter’s competitive strategies is illustrated here?
- Divisionalisation
- Differentiation
- Cost Leadership
- Differentiation focus
- Cost Focus
Q.2 In the case where an organization acquires its supplier, this is an example of:
A. Horizontal integration
- Forwards horizontal integration
- Backwards vertical integration
- Downstream vertical integration
Q.3 McDonalds is deciding whether to expand into manufacturing kitchen equipment in China. At what level is this decision likely to be made?
- Business
- Corporate
- Functional
- International
Q.4 Diversification into many unrelated areas is an example of:
- Risk Management
- Good Management
- Uncertainty Reduction
- Sustainability
Q.5 Which of the following industries is least likely to follow the conventional life-cycle model?
A. Software development
B. Coal mining
C. Insurance broking
D. Hairdressing
Q.6 In terms of and tariff regimes could go in which section or sections?
A. Political
B. Legal
C. Political and economic and legal
D. Political and environmental
Q.7 The value chain is subdivided into two main headings. These are primary activities and:
A. Peripheral activities
B. Support activities
C. Secondary activities
D. Outsourced activities
Q.8 A joint venture can be defined as
A. Two firms collaborate together
B. One firm licenses its intellectual property to another firm
C. Two firms merge together
D. Two firms come together to form a third, legally separate firm
Q.9 The three stages of strategic management are:
A. Strategy formulation, strategy assessment, strategy execution
B. Strategy formulation, strategy execution, and strategy assessment
C. Strategy formulation, strategy implementation, and strategy evaluation
D. Strategy formulation, strategy execution, and strategy assessment
Q.10 Which of the following requires a firm to establish annual objectives, device policies, motivate employees, allocate resources for the execution of strategies:
A. Strategy formulation
B. Strategy estimation
C. Strategy implementation
D. Strategy estimation
Q.11 Which type of trend can be exemplified by the increasing numbers of two-income households in the society?
A. Social
B. Economic
C. Political
A. Cultural
Q.12 Mr.Ghouri assigns a project to be completed by Khalid till the end of the month and then hold periodic meetings with him to review his progress. Which of the management functions Mr.Ghouri is performing?
A. Planning
B. Leading
C. Controlling
D. Organizing
Q. 13 Value Chain analysis – Infrastructure, Human Resources, Technology Development, Procurement are:
A. Primary activities
B. Secondary activities
C. Tertiary activities
D. General activities
Q.14 ___ is the process by which a firm manages the formulation and implementation of its strategy.
A. Total Quality Management
B. Strategic Management
C. Micro-Management
D. Economic Logic
Q. 15 Which of the following statements regarding strategy formulation and strategy implementation is the most accurate?
A. Neither strategy formulation, nor strategy implementation can succeed without the other.
B. Strategy formulation is more important than strategy implementation.
C. Strategy implementation is more important than strategy formulation.
D. Strategy implementation is more important than strategy formulation.
Q. 16 A firms’ ability to create value in a way that its rivals can’t is known as its ______.
A. Business Strategy
B. Corporate Strategy
C. Competitive advantage
D. Dynamic advantage
Q. 17 Business strategy refers to the ways in which a firm will compete against present and future rivals within a particular business.
a) True
b) False
Q. 18 Strategy formulation is the process of deciding what to do while strategy implementation is the process of performing all the activities necessary to do what has been planned.
a) True
b) False
Q. 19 to be effective, strategies must result from rational and methodical planning processes based on analyses of both internal resources and capabilities and the external environment.
a) True
b) False
Q. 20 Elements of strategic management model:
A ………………. Scanning
B. Strategy…………………………
C…………………… implementation
D. Evaluation and…………………………
Ans:
A Environmental Scanning
B. Strategy………..Formulation……………….
C…Strategy.. implementation
D. Evaluation and..Control…………………
21 In SWOT Analysis, Strengths and Weaknesses is
a) External Analysis
b) Internal Analysis
c) Environmental analysis
d) Economic Analysis
22. A strategic vision describes the route a company intends to take in developing and strengthening its business. It lays out the company’s strategic course in preparing for the future.
a) True
b) False
23. The vision statement of a firm focuses on its present business purpose – “who we are and what we do”
a) True
b) False
24. Strategic Financial Objectives are as given below. Cross out the ones which are not strategic objectives but are financial objectives
a) Winning an X % market share
b) Achieving technological leadership
c) Profit margins of X %
d) Strong bond and credit ratings
25. What are not the Industry’s Dominant Economic Traits?
a) Market size and growth rate
b) Technology development
c) Economies of scale
d) Socio-cultural factors
26 Four Quadrants of BCG Matrix are
- ………… ………………………
- ………………………….
- ………………………….
- …………………………
Ans:
- …………Question Marks………………………
- ……….Stars…………………
- ……….Cash Caws…………………
- ……….Dogs…………………
27 X and Y axis of BCG Matrix are
- Business Strength
- Market Growth Rate
- Relative Market Position
- Market Attractiveness
28 X and Y axis of GE Model are:
- Business Strength
- Market Growth Rate
- Relative Market Position
- Market Attractiveness
29 Stars are net users of resources
- True
- False
30 Cash Cows are net users of resources
- True
- False
31 SWOT is an acronym to describe:
- S…………………….. (Strengths)
- W……………………. (Weaknesses)
- O……………………. (Opportunities)
- T…………………….. (Threats)
32 The external environment consists of two variables:
- …………………….
- …………………….
Ans:
- Threats
- Opportunities
33. The internal environment consists of two variables:
- …………………….
- …………………….
Ans:
- Structure
- Culture
34 The forces driving industry competition (Porter’s Five forces are):
- Industry rivalry
- Buyers
- Purchasers
- Potential entrants
- Substitutes
Cross out the wrong one or the one which does not belong to five forces
35 Primary activities in corporate value chain are:
- ……….. Inbound Logistics……………..
- Operations
- ………. Outbound Logistics………………
- Marketing and sales
- Services
Fill-in the blanks
36 Support activities in corporate value chain are:
- ………..Procurement……………..
- Firm infrastructure
- ………..Human Resource Management……………..
- Technology development
Fill-in the blanks
37 Primary activities in corporate value chain are:
- Inbound Logistics
- Operations
- Technology Development
- Marketing and sales
- Procurement
Cross out the wrong ones and insert the right one
38 Four stages in product Life Cycle are:
- ………Introduction…………………….
- ………Growth…………………….
- ………Maturity…………………….
- ………Decline……………………
Fill-in the blanks
39 Four variables in marketing-mix are:
- P……..Product……………………
- P……..Price…………………….
- P……..Place (distribution)…………………….
- P……..Promotion………………….
Fill-in the blanks
40 Porter’s Competitive Strategies are:
- …….Cost Leadership…………………….
- …….Differentiation…………………….
Fill-in the blanks
