Q41: “During the Covid-19 pandemic crisis when the entire world was facing an acute shortage of the medicine ‘Chloroquine’, which is used in this disease; India exported it to many countries.” Which environmental factor does this speak about?
- A. Global environment
- B. Economic
- C. Political
- D. Natural
Answer
Answer A. Global environment
Q42: Market intelligence is the everyday information gathered & analyzed for the purpose of accurate decision making in determining___
- A. market opportunity
- B. market strategy
- C. market development
- D. All of the above
Answer
Answer D. All of the above
Q43: Which one of the following is not the source of marketing intelligence?
- A. Trade publications
- B. Causal research report
- C. Books
- D. Newspapers
Answer
Answer B. Causal research report
Q44: Market intelligence is necessary to___
- A. determine the current and future needs and preferences
- B. determine attitudes and behavior of the market
- C. enter a foreign market
- D. All of the above
Answer
Answer D. All of the above
Q45: Which one of the following is not one of the objectives of market intelligence?
- A. Minimizing investment risks, to detect threats and early market trends
- B. Early warning of competitor moves to enable counter measures
- C. To identify firm’s own resources & capabilities
- D. Information for better market selection & positioning and to understand and discover untapped or under-served potential
Answer
Answer C. To identify firm’s own resources & capabilities
Q46: Online platforms like chat rooms, blogs, discussion forums etc. can be effectively used as tools of market intelligence to better understand the
- A. Competitors
- B. Market
- C. Opportunities
- D. Customers
Answer
Answer D. Customers
Q47: What measure should a company take to improve its marketing intelligence?
- A. Training & motivating the sales force
- B. Motivating the channel partners
- C. Setting up a customer advisory panel
- D. All of the above
Answer
Answer D. All of the above
Q48: Which one of the following is the most credible source of market intelligence to know about the competitors, customers, channel partners & market?
- A. Sales force
- B. Channel partners
- C. External network
- D. Customer advisory panel
Answer
Answer A. Sales force
Q49: The market intelligence information from which source can be referred as base data which would help in planning & formulating policies for the companies?
- A. External networks
- B. Government published reports
- C. Online customer feedbacks
- D. Channel partners
Answer
Answer B. Government published reports
Q50: Which one of the following is not one of the objectives of the marketing analysis?
- A. Targeting and dividing the market into niche
- B. Understand the dynamics of the market
- C. To identify the firm’s strengths & weaknesses
- D. Positioning the products or brands in the mind of customers
Answer
Answer C. To identify the firm’s strengths & weaknesses
Q51: Which one of the following questions about the customers is irrelevant while doing market analysis?
- A. Where are they?
- B. Where do they buy?
- C. How do you reach them with your marketing and sales messages?
- D. None of the above
Answer
Answer D. None of the above
Q52: Total annual sales in the market served indicates___
- A. Market profitability
- B. Market growth rate
- C. Market size
- D. Market trends
Answer
Answer C. Market size
Q53: Which one of the following would not be helpful to determine market size?
- A. Historical data
- B. Govt. data
- C. Financial data from major players
- D. Trade associations
Answer
Answer A. Historical data
Q54: If the results of market analysis shows that there is a rising demand for new products as compared to the older products, it is called as___
- A. Market size
- B. Market growth rate
- C. Market trend
- D. Market segments
Answer
Answer C. Market trend
Q55: A study of market growth rate helps to___
- A. Keep a track of the market condition
- B. Find out Sales growth of complementary products
- C. Understand Product life cycle phases
- D. All of the above
Answer
Answer D. All of the above
Q56: Market growth rate could not be estimated with the help of
- A. Customer survey
- B. Historical data
- C. Demographic information
- C. None of the above
Answer
Answer A. Customer survey
Q57: ___study can be used as a guideline to determine how difficult it is to make money in the market
- A. Market trends
- B. Market profitability
- C. Market segments
- D. Market growth rate
Answer
Answer B. Market profitability
Q58: Which one of the following is not one of the Porter’s five forces of that affect the market profitability?
- A. Bargaining power of marketer
- B. Threat of entry
- C. Bargaining power of vendors
- D. Threat of substitutes
Answer
Answer A. Bargaining power of marketer
Q59: Which one of the following is not the benefit of studying industry cost structure?
- A. Identifying key factors for success
- B. Determining where value is added and for isolating the costs
- C. Formulating strategies to develop a competitive advantage
- D. Identifying the right target customers with effective market segmentation
Answer
Answer D. Identifying the right target customers with effective market segmentation
Q60: Market research process starts with defining the problem & its ultimate outcome should be___
- A. To reach to a conclusion
- B. To solve the problem
- C. To collect the data & analyze it
- D. To analyze & interpret the data
Answer
Answer B. To solve the problem
Q61: The information collected from the sources like industry statistics, market research reports, news paper articles, etc. is a part of
- A. Qualitative research
- B. Primary research
- C. Secondary research
- D. Quantitative research
Answer
Answer C. Secondary research
Q62: A researcher stopping a shoppers and asking them the reason for buying a particular product or brand is called as a
- A. Qualitative research
- B. Quantitative research
- C. Secondary research
- D. None of the above
Answer
Answer A. Qualitative research
Q63: A bank asking consumers to rate their service on a scale of one to ten is a___
- A. Secondary research
- B. Qualitative research
- C. Quantitative research
- D. None of the above
Answer
Answer C. Quantitative research
Q64: A distinct discipline for gathering and synthesizing representative customer feedback to produce a more successful product is called as
- A. Customer discovery
- B. Customer Creation
- C. Customer Validation
- D. Customer feedback
Answer
Answer C. Customer Validation
Q65: MVP in customer validation means
- A. Minimum Viable Product
- B. Minimum Value Product
- C. Minimum Validation Product
- D. Maximum Value Product
Answer
Answer A. Minimum Viable Product
Q66: For customer validation which category of customers of most potential user segment would be identified?
- A. Early majority
- B. Laggards
- C. Early adopters
- D. Innovators
Answer
Answer C. Early adopters
Q67: Value proposition is
- A. information about the company
- B. A glowing description of company’s unique products or services
- C. A glowing description of company’s passion for excellence or leadingedge technology
- D. A belief from the customers about how value will be delivered, experienced & acquired
Answer
Answer D. A belief from the customers about how value will be delivered, experienced & acquired
Q68: “Setting a goal to quickly resolve the issues found as a result of the release so that they do not impede your revenue or customer-related goals.” What type of product launch goal is it?
- A. Customer goals
- B. Product defect goals
- C. Sales goals
- D. Prospect goals
Answer
Answer B. Product defect goals
Q69: “We will identify 200 potential customers within two months of launch.” What type of product launch goal is it?
- A. Product awareness goals
- B. Sales goals
- C. Prospect goals
- D. Customer goals
Answer
Answer C. Prospect goals
Q70: “Within the first week after launch, we will see 20 outlets pick up our press release, 50 re-tweets of our launch announcement and 1000 visits on the website.” What type of product launch goal is it?
- A. Product awareness goals
- B. Prospect goals
- C. Sales goals
- D. Customer goals
Answer
Answer A. Product awareness goals
Q71: The way in which a company brings a product to market which includes a business plan, outlining the target audience, marketing plan, and sales strategy is called as
- A. Sales strategy
- B. Product launch strategy
- C. Go-to-market strategy
- D. None of the above
Answer
Answer C. Go-to-market strategy
Q72: A sales strategy helps the company to
- A. address the needs of customers at every stage
- B. improve the ROI of the sales team
- C. to hire the right people
- D. All of the above
Answer
Answer D. All of the above
Q73: The term ” Buyer response modes” describes a potential customer’s___towards a sales proposition
- A. Behaviour
- B. Attitude
- C. Response
- D. action
Answer
Answer A. Behaviour
Q74: Which one of the following is not one of the potential buyer response modes to change
- A. Trouble mode
- B. Even keel mode
- C. Confident mode
- D. Growth mode
Answer
Answer C. Confident mode
Q75: Buyers in this response mode do not perceive a large enough gap between their position and their goal to warrant change
- A. Growth mode
- B. Even keel mode
- C. Overconfident mode
- D. Trouble mode
Answer
Answer B. Even keel mode
Q76: Buyers in this response mode believe that they are doing so well that the suggestion that your offering might improve their situation is practically an insult
- A. Confident mode
- B. Even keel mode
- C. Trouble mode
- D. Overconfident mode
Answer
Answer D. Overconfident mode
Q77: The buyers in this mode perceive that the business is failing and feel that something must change
- A. Growth mode
- B. Overconfident mode
- C. Even keel mode
- D. Trouble mode
Answer
Answer D. Trouble mode
Q78: The most important benefit of using social media platforms as promotion tools in today’s context is it
- A. Improves site traffic
- B. Helps businesses reach more customers
- C. Gives a platform to build company image & goodwill
- D. Provides a valuable venue for better understanding and learning from your target audiences
Answer
Answer D. Provides a valuable venue for better understanding and learning from your target audiences
Q79: Financial plan for the business should include
- A. Projected balance sheet
- B. Profit forecast
- C. Cash flow forecast
- D. All of the above
Answer
Answer D. All of the above
Q80: Which one of the following forms of analysis can NOT be used as a ‘financial tool’ to serve different business requirements?
- A. Stock analysis
- B. Market analysis
- C. Sales forecast
- D. Break-even analysis
Answer
Answer B. Market analysis
