QN1. Schemes like ‘buy two and pay for one’ are known as premiums. (True/False)
Answer: FalseAnswer
QN2. Giving 10 candies free in a jar of 200 candies is a promotion offer directed usually at consumers. (True/False)
Answer: FalseAnswer
QN3. Immediate price discounts are more beneficial if you want consumers to switch brands. (True/False)
Answer: TrueAnswer
QN4. ‘Point of Purchase’ displays are more effective for impulse products like candies and chips. (True/False)
Answer: TrueAnswer
QN5. Companies often give buying allowance to the consumers to attract them towards their brands. (True/False)
Answer: FalseAnswer
QN6. If a company is directing sales promotions to you as a shop owner then the promotion is said to be based on _ strategy.
Answer: PushAnswer
QN7. When you pay a sales boy at a store to take special care to push your products’ sales, the incentive is called _
Answer: Spiff/Push MoneyAnswer
QN8. If a product carries a tag which says ‘25% extra free’, such type of sales promotion offer is called _
Answer: Extra ValueAnswer
QN9. _____testing of promotion is done while the promotion is still on.
Answer: ConcurrentAnswer
QN10. If the company wants to match the promotion budget of its competitive, it uses the_____ method of budget allocation.
Answer: Competitive parityAnswer
QN11. Amway is a pioneer in direct marketing. (True/False)
Answer: TrueAnswer
QN12. Cadbury’s brought Amitabh Bachchan to clarify their position when they were in trouble. It was a part of their Public Relation activity. (True/False)
Answer: TrueAnswer
QN13. Participating in trade shows is a means to garner publicity for the company. (True/False)
Answer: TrueAnswer
QN14. Direct mailers are unsolicited mails sent to us by the marketers of the brands. (True/False)
Answer: TrueAnswer
QN15. Companies hold seminars on various issues ranging from social to business related. This is a part of their direct marketing efforts. (True/False)
Answer: FalseAnswer
QN16. Brands like Coke and Thumbs-up, which do not require big discounts to sell, often serve as _
Answer: Traffic BuildersAnswer
QN17. Recent Tata Tea ‘Jaago Re’ campaign is an example of _ advertising.
Answer: AdvocacyAnswer
QN18. _ is an extension of public relations and does not endorse any product or service in particular.
Answer: Corporate advertisingAnswer
QN19. Companies often associate themselves with a popular sports event or charitable event. This is a part of their_____ efforts.
Answer: Public relationsAnswer
QN20. Printed paper/s that carry information about the products and services of the company are called _
Answer: CataloguesAnswer
QN21. In personal selling, salesmen collect all the required information in the prospecting stage. (True/False)
Answer: FalseAnswer
QN22. Visiongain awards felicitate best mobile advertising every year. (True/False)
Answer: TrueAnswer
QN23. ‘SMS media’ is also referred to as seventh mass media channel. (True/False)
Answer: TrueAnswer
QN24. It is not advisable to use simulations while making a sales presentation. (True/False)
Answer: FalseAnswer
QN25. In Cost per Order revenue model, revenue of advertising is based on each time an order is received. (True/False)
Answer: FalseAnswer
QN26. Salesmen from banks often call us without our knowledge or prior permission, to make their sales pitch. Such type of calling is referred to as _
Answer: Cold-callingAnswer
QN27. If the traffic count for non-illuminated posters in 24 hour is 10000, then the Daily Effective Circulation is _
Answer: 4500Answer
QN28. Advertisements given by local advertisers on websites like Google, Yahoo and MSN are known as _
Answer: Classified AdsAnswer
QN29. Selvel is a well known name in _ advertising.
Answer: OutdoorAnswer
QN30. _ is an animated ad that pops up on screen while downloading a website.
Answer: InterstitialAnswer
QN31. Magazines can be more effective than television while targeting premium class. (True/False)
Answer: TrueAnswer
QN32. Hindustan Times City is a special audience newspaper. (True/False)
Answer: FalseAnswer
QN33. Newspaper advertisements have a shorter lifespan than any other media. (True/False)
Answer: TrueAnswer
QN34. ABC electronics want to print one advertisement daily in a local newspaper for one month. Rates most suited to them will be flat rates. (True/False)
Answer: FalseAnswer
QN35. Out-of-home media can generate more reach and frequency than any other media form. (True/False)
Answer: FalseAnswer
QN36. Everyone who is walking past a billboard is a part of target audience of the advertiser. (True/False)
Answer: FalseAnswer
QN37. Economic Survey of India is a kind of _
Answer: Business PublicationAnswer
QN38. Products like perfumes, cars, insurance, watches are _ products which can use a long copy ad to communicate with audiences.
Answer: High Involvement/Ego-IntensiveAnswer
QN39. Size of a Filmfare magazine page is roughly about_____
Answer: 8 x 10Answer
QN40. Times Ascent comes under the category of_____newspapers.
Answer: Special audienceAnswer
QN41. _ publications are the best way to communicate the product to the industry men and executives.
Answer: BusinessAnswer
QN42. Television ads are cost effective because they have a mass appeal. (True/False)
Answer: TrueAnswer
QN43. You can buy a radio slot for 12 seconds to advertise your product. (True/False)
Answer: False Answer
QN44. Index no. for a market is 105. We can say that market has good potential. (True/False)
Answer: TrueAnswer
QN45. A major advantage of placing ads on cable television is that it reaches the near specific target audience. (True/False)
Answer: TrueAnswer
QN46. Radio can help reinforce images created by the television ads. (True/False)
Answer: TrueAnswer
QN47. The_____ ,television time slot is said to be most sought after by the advertisers.
Answer: Prime TimeAnswer
QN48. Asian Sky Shop and Teleshopping Network programmes are examples of _
Answer: InfomercialsAnswer
QN49. HUT is the ratio between total number of households who own a TV and _, in a given time.
Answer: Number of sets in useAnswer
QN50. For most of the electronics and household products, heavy advertising should be done during _ months.
Answer: Festive (oct-dec)Answer
QN51. HUL should schedule its FMCG products on _ pattern.
Answer: ContinuityAnswer
QN52. The most important objective of any advertising campaign should be to increase sales. (True/False)
Answer: FalseAnswer
QN53. Wrong or vague promotional objectives can harm the company in the long run. (True/False)
Answer: TrueAnswer
QN54. TRP gives a fair amount of idea about audience exposure to a particular campaign. (True/False)
Answer: TrueAnswer
QN55. Pre-testing of advertising campaigns assesses the change in consumer attitude and awareness. (True/False)
Answer: FalseAnswer
QN56. Field tests are often conducted to determine the impact of advertisement on sales. (True/False)
Answer: TrueAnswer
QN57. As per DAGMAR approach, advertising objectives involve a communications task that is specific and _
Answer: MeasurableAnswer
QN58. Four stages in a hierarchical model are: awareness, comprehension, conviction and _
Answer: ActionAnswer
QN59. Recall test in which the respondents are shown certain ads with the name of the sponsor are called _ recall test.
Answer: AidedAnswer
QN60. Test in which readers are asked to break up a print ad into its more important elements, such as headline, visuals, body copy and logo is called _ test.
Answer: RecognitionAnswer
QN61. Recall and _____tests are often combined in order to determine if there are significant differences between consumers who remember the ad messages and those who do not.
Answer: AttitudeAnswer
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QN62. If you are concerned with directing sales personnel and drafting out targets fro them, you are carrying out _ activity.
Answer: Sales managementAnswer
QN63. A process that starts with recognition of consumers needs and ends in purchase of product by consumer is _
Answer: SellingAnswer
QN64. You get catalogues and brochures of different products and services with your newspapers.
This approach is called _
Answer: Direct MarketingAnswer
QN65. Giving testimonials is a popular kind of approach. It is known as _ approach.
Answer: ReferralAnswer
QN66. If a prospect is postponing the purchase date due to unavailability of cash, this refers to
objection on_____
Answer: PaymentAnswer
QN67. If a salesperson assures you on financial assistance on purchase, such type of close is
called _ close.
Answer: ActionAnswer
QN68. In _ stage of the AIDAS theory of personal selling, customers get awareness of
the product.
Answer: AttentionAnswer
QN69. In AIDAS, as in AIDAS theory of selling, ‘D’ stands for_____
Answer: DesireAnswer
QN70. In a _ selling situation, customers are already aware of the brand.
Answer: ServiceAnswer
QN71. _ stage of AIDAS model is most important from relationship management.
Answer: SatisfactionAnswer
QN72. You get a call from a company for a job opportunity. The company is probably looking for
employee _
Answer: RecruitmentAnswer
QN73. _ often acts as mediators between the company and prospective
employees.
Answer: Employment agenciesAnswer
QN74. An important tool for creating a good first impression on employers is your _
Answer: CV/ResumeAnswer
QN75. If in an interview, the interviewer is asking you questions that are unrelated to your
field of interest deliberately to pin you down, the interview is most likely to be a
Answer: Stress InterviewAnswer
QN76. The training method which is least effective due to lack of feedback from the employees
is _
Answer: LecturesAnswer
QN77. In general sense, training and _ are the same.
Answer: LearningAnswer
QN78. In a interview if an interviewer is asking you questions from diverse fields, the interview
is most likely be _ one.
Answer: UnstructuredAnswer
QN79. A statement containing all the details about the job is called _
Answer: Job descriptionAnswer
QN80. The process of choosing right candidates for the job is known as _
Answer: SelectionAnswer
QN81. _ method of training involves actual field work.
Answer: On-the-jobAnswer
QN82. Desire to own a big house to show off status relates to _ needs.
Answer: Self-EsteemAnswer
QN83. An untimely promotion due to consistent performance can act as a _
Answer: MotivatorsAnswer
QN84. Incentives given to salesmen to push up sales of a non-performing product is known
as _
Answer: Sales ContestsAnswer
QN85. Need for adventure is a part of _ needs.
Answer: Self actualizationAnswer
QN86. According to Herzberg’s Theory, relationship between a salesman and supervisor is a
_ factor.
Answer: HygieneAnswer
QN87. _ method of evaluating compensation plan, tries to reduce errors to the
minimum possible level.
Answer: Factor ComparisonAnswer
QN88. In your organisation, if you are asked to choose from an array of benefits that suits you
most, your company is following _ approach.
Answer: CafeteriaAnswer
QN89. _ is the most secure type of compensation from a salesman point of view.
Answer: Straight salaryAnswer
QN90. A _ plan brings out the maximum productivity out of a salesman.
Answer: Target commissionAnswer
QN91. Educational benefits and paid vacation are _ offered by sales organisations.
Answer: Fringe benefitsAnswer
QN92. _ is a two way conversation between salesperson and the prospective.
Answer: Sales meetingAnswer
QN93. Training on sales meeting should be blended with _
Answer: ParticipationAnswer
QN94. Sales contests are special _ to promote sales and motivate the salespersons.
Answer: Selling campaignsAnswer
QN95. Special honours given to the salespersons cater to their_____ needs.
Answer: Self esteem Answer
QN96. The goals of the sales contest should be _
Answer: S.M.A.R.TAnswer
QN97. The ideal duration for a sales contest is _ weeks.
Answer: 4-6Answer
QN98. _ are long lasting prizes given to the salespersons, which they can cherish for
lifetime.
Answer: MerchandiseAnswer
QN99. _ is same for sales as service blueprint is for service.
Answer: Sales budgetAnswer
QN100. A company doesn’t consider any of its past records for estimating new sales goals. It is following _ method of budgeting.
Answer: Zero based budgetingAnswer
QN101. A company sets its budget by looking at its resources at hand. They are using
_ method for budgeting.
Answer: AffordableAnswer
QN102. In _ quotas, the amount of sales or the number of units to be sold is assigned to
the salesmen.
Answer: Sales volumeAnswer
QN103. Setting sales quotas and sales volumes is a part of _
Answer: Target settingAnswer
QN104. In _ approach of territory design, the customers are grouped as per the quantity
of products bought by them.
Answer: Work loadAnswer
QN105. An area in which a salesman operates is known as his _
Answer: TerritoryAnswer
QN106. If given a _ route, the sales person works backwards in a zigzag manner.
Answer: Hub and spokeAnswer
QN107. A salesman is given a goal of making atleast 3 sales presentation daily. This is an example
of _ quota.
Answer: ActivityAnswer
QN108. _ is a tool for effective time management.
Answer: SchedulingAnswer
QN109. _ pattern of routing is more common in B2B markets.
Answer: Clover leafAnswer
QN110. _ quotas are more useful in multi-product companies.
Answer: ProfitAnswer
QN111. Sales quotas must be reviewed from time to time to adapt them to _
Answer: Changing market conditionsAnswer
QN112. Marketing communications is a continuing dialogue between buyers and sellers. (True/False)
Answer: TrueAnswer
QN113. Promotional techniques are instrumental in building company image. (True/False)
Answer: TrueAnswer
QN114. Publicity can be a paid form of promotion with personal touch. (True/False)
Answer: FalseAnswer
QN115. Sweepstakes is a technique used in personal selling. (True/False)
Answer: FalseAnswer
QN116. Promotion managers take care of media space buying. (True/False)
Answer: FalseAnswer
QN117. Regular repetition of advertisements of the same brand _ its image.
Answer: Reinforce/EnhanceAnswer
QN118. Buy one get one free scheme is a technique used for_____
Answer: Sales PromotionAnswer
QN119. Dell and Eureka Forbes use _ for promotion.
Answer: Direct MarketingAnswer
QN120. Vodafone advertisements featuring the pug that shows better network coverage and prompt customer care are _ advertisements.
Answer: PersuasionAnswer
QN121. _ take media buying decisions.
Answer: Media DirectorsAnswer
QN122. McDonald’s ‘I am loving it’ is an example of an advertising campaign. (True/False)
Answer: TrueAnswer
QN123. Choosing a target audience on the basis of social class is part of psychographic
segmentation. (True/False)
Answer: FalseAnswer
QN124. You buy a blue shirt because your friends say that you look smart in blue. Your primary
motivation is achievement. (True/False)
Answer: TrueAnswer
QN125. We can call Maggi’s ‘two minute noodles’ a big idea. (True/False)
Answer: TrueAnswer
QN126. The behavior of the believers (as in VALS personality types) is predictable and
conservative. (True/False)
Answer: TrueAnswer
QN127. Brands like Wills life-style, Colourplus, Tommy Hilfiger segment the market on the basis of _ .
Answer: Social classAnswer
QN128. The best way to target strivers is to advertise on _
Answer: TVAnswer
QN129. According to DAGMAR approach, consumers learn about the attributes of the brand in the _ stage.
Answer: ComprehensionAnswer
QN130. A _ idea is consistent with the needs and wants of the target audience.
Answer: CreativeAnswer
QN131. A _ is sometimes also referred to as a paradigm shift.
Answer: Big ideaAnswer
QN132. A headline read ‘buy one pay none’. It is a benefit headline. (True/False)
Answer: FalseAnswer
QN133. Storyboard along with a soundtrack is called animatic. (True/False)
Answer: TrueAnswer
QN134. Current tagline being used by Videocon is ‘the Indian multinational’. (True/False)
Answer: FalseAnswer
QN135. Color red can be associated with the print ads of Idea Cellular. (True/False)
Answer: FalseAnswer
QN136. Five different coloured inter-connected rings can be associated with the logo of Olympic
Games. (True/False)
Answer: TrueAnswer
QN137. Tagline used by Britannia is _ .
Answer: Eat healthy, think betterAnswer
QN138. ‘Go grab it’ is a _ headline.
Answer: CommandAnswer
QN139. _ can be instrumental in helping the listeners remember a slogan.
Answer: JinglesAnswer
QN140. Current tagline used by _ is ‘Be a little Dillogical’.
Answer: LaysAnswer
QN141. _ select the appropriate type styles to be used in print advertisements.
Answer: Art directorsAnswer
