QN1. Bysani also feels product customisation can further help to attract rural consumers. (True/False)
Answer
Answer: True
QN2. The melas organised under the banner of Grama Shree Mela have created a degree of awareness among the urban people about the _ products.
Answer
Answer: rural
QN3. The issue of rural _ , therefore, needs to be viewed from a new angle and on far more scientific lines.
Answer
Answer: Industralisation
QN4. The _ structure and the consumption pattern of rural and urban areas are characteristically distinct.
Answer
Answer: Production
QN5. The imperatives for _ demand a coordinated approach that can energise rural entrepreneurs.
Answer
Answer: Innovation
QN6. The official focus has been primarily on the preservation and _ of traditional industries, and not on a programme for rural industrialisation.
Answer
Answer: Revitalisation
QN7. The State/Regional Director of the concerned state where the project is located shall ensure monitoring and evaluation and timely completion of project. (True/False)
Answer
Answer: True
QN8. The Committee will evaluate the recommendation of the State/Regional level Committee before Technically appraised the Project. (True/False)
Answer
Answer: True
QN9. The rural markets offered a huge potential to the business houses because of their enormous spread and rising consumer demands. (True/False)
Answer
Answer: False
QN10. The imperatives for innovation demand a coordinated approach that can energise rural entrepreneurs. (True/False)
Answer
Answer: False
QN11. Borrower should submit all extract from the revenue record evidencing that charge has been created on the revenue record in respect of the property. (True/False)
Answer
Answer: True
QN12. Media influenced the mindset of the rural consumer to such an extent that people who had money started purchasing the products unmindful of the:
(a) costs
(b) product
(c) households
(d) market
Answer
Answer: (a) costs
QN13. The Committee will examine commercial viability of the:
(a) group
(b) project
(c) wages
(d) rural areas.
Answer
Answer: (b) project
QN14. _ should submit all extract from the revenue record evidencing that charge has been created on the revenue record in respect of the property.
(a) buyer
(b) seller
(c) borrower
(d) client
Answer
Answer: (c) borrower
QN15. The _ structure and the consumption pattern of rural and urban areas are characteristically distinct.
(a) protection
(b) pricing
(c) innovation
(d) production
Answer
Answer: (d) production
QN16. _ have now realised the potential of focussing on these non-metro urban markets.
Answer
Answer: Marketers
QN17. _ in the KUTs show an increasing preference for premium products and services of established mass brands.
Answer
Answer: Consumers
QN18. The _ and the ROUI comprise more than 50 per cent of total BTL activity in the country, the report suggests.
Answer
Answer: KUT’s
QN19. _ advertising is also catching up more effectively in the KUTs and ROUI, as opposed to person-to-person marketing, with more 500 million mobile users in these regions.
Answer
Answer: Mobile
QN20. In the early _ s Volkswagen was the leader in small car sales.
Answer
Answer: 1960
QN21. _ has successfully identified its’ market (through market research) and is successfully capitalizing on it.
Answer
Answer: Wendy’s
