QN1. _ must focus on building a logistics infrastructure, including manufacturing that is in accordance with the prevailing conditions and can deliver solutions in a cost effective manner.
Answer
Answer: Innovation
QN2. One of the key issues taken up by the _ is the creation of micro business enterprises.
Answer
Answer: NGO’s
QN3. Marketing, especially in today’s globalised world, plays a crucial role in any _ enterprise.
Answer
Answer: Business
QN4. _ is an example of a product market where NGO involvement has been extensive and has taken a number of forms.
Answer
Answer: Coffee
QN5. _ must ensure the prices of the product are reduced either through re-engineering, cost saving in operations, reduction in pack sizes, deletion of frills from the core product.
Answer
Answer: Market Strategies
QN6. NGOs have also taken a role in market intermediation. (True/False)
Answer
Answer: True
QN7. Policy advocacy has also had considerable attention from NGOs with efforts being focused now on the renegotiation of the International Coffee Agreement. (True/False)
Answer
Answer: True
QN8. Practical Action works with actors in the market including middlemen to conduct participatory market mapping to identify the blockages in the system and the opportunities for improvement. (True/False)
Answer
Answer: True
QN9. The obascus forum produced a manual for extension workers and village development committees containing guidance on production, harvesting and drying. (True/False)
Answer
Answer: False
QN10. Foreign Exchange always operates through a local entity or NGO. (True/False)
Answer
Answer: False
QN11. The aim of the focussed groups was to allow focused discussion of key issues and areas. (True/False)
Answer
Answer: False
QN12. Microenterprise programme has done some evaluation of NGO market activities. (True/False)
Answer
Answer: True
QN13. India is the world’s _ largest consumer market.
Answer
Answer: 12th
QN14. Majority of the companies have introduced number of services to induce the consumers _.
Answer
Answer: Consumers
QN15. The daily routine of the people makes them to cultivate different _.
Answer
Answer: Habits
QN16. The _ boundaries of urban built-up areas often do not coincide with their administrative boundaries.
Answer
Answer: Physical
QN17. The _ of natural resources and wastes is an important area of local government intervention.
Answer
Answer: Management
QN18. There are _ initiatives that can reduce ecological damage to rural areas, and help support regional development.
Answer
Answer: Urban
QN19. To position a product or an organization, a marketer needs to first determine what is important to the target market. (True/False)
Answer
Answer: True
QN20. A position can be communicated with a brand name, a slogan, the appearance or other features of the product. (True/False)
Answer
Answer: True
QN21. Once the customer has identified its market segment opportunities it has to decide how many and which ones to target. (True/False)
Answer
Answer: False
QN22. Over time a position may erode because of lack of attention, become less attractive to the market as needs or tastes change, or be usurped by a seller. (True/False)
Answer
Answer: False
QN23. Segmentation is a long standing practice in such product and service categories as automobiles, boats, clothing, cosmetics and travel. (True/False)
Answer
Answer: True
QN24. Sellers can be distinguished according to the occasions they develop a need, purchase a product, or use a product and occasions segmentation can help firms expend product usage. (True/False)
Answer
Answer: False
QN25. Markets can be segmented into:
(a) Consumers
(b) Purchases
(c) Sellers
(d) Buyers
Answer
Answer: (a) Consumers
QN26. _ segmentation call for dividing the market in to different geographic units such as nations, states, regions, countries, cities.
(a) Physical
(b) Timely
(c) Geographic
(d) Vertical
Answer
Answer: (c) Geographic
QN27. _ in India is one of the most important sectors of its economy.
Answer
Answer: Agriculture
QN28. The Indian government also set up Ministry of Food Processing Industries to stimulate the _ sector of Indian economy and make it more lucrative.
Answer
Answer: Agricultural
QN29. India’s agricultural sector highly depends upon the monsoon season as heavy _ during the time leads to a rich harvest.
Answer
Answer: Rainfall
QN30. India has a geographical area of _ million hectares.
Answer
Answer: 328.73
QN31. India’s consumer durables market is anticipated to expand by _ per cent in 2011-12.
Answer
Answer: 40
QN32. _ purchasing power has grown faster than urban in the last six quarters.
Answer
Answer: Rural
QN33. Rural consumers are consuming more premium and convenience oriented categories that are typical of their _ counterparts.
Answer
Answer: Urban
QN34. M&M’s Shubh Labh network is spread over eight states with _ outlets.
Answer
Answer: 36
QN35. The State Bank of India (SBI) has started a zero-balance bank account program for villagers. (True/False)
Answer
Answer: True
QN36. India’s leading automobile manufacturer, today sells 5% of its vehicles in the rural markets. (True/False)
Answer
Answer: True
QN37. Distribution and promotional channels also need to be different for rural markets. (True/False)
Answer
Answer: True
QN38. Coca-Cola’s Parivartan program has trained more than 9,000 retailers to display and stock products. (True/False)
Answer
Answer: False
QN39. Around 87 per cent of the total sales of consumer durable items come from rural and semi- urban markets. (True/False)
Answer
Answer: False
QN40. ASSOCHAM suggests that for deeper penetration in the Urban markets. (True/False)
Answer
Answer: False
