QN1. Marketers on the other hand have felt that the rural markets will fetch them higher prices. (True/False)
Answer
Answer: False
QN2. International farm produce prices could depend on the relative balance of payment situation with a particular country. (True/False)
Answer
Answer: True
QN3. A key concern facing marketers in respect of Urban pricing is issue the branded versus unbranded goods. (True/False)
Answer
Answer: False
QN4. Inventory clearing discount is given when the firm has large inventory and the discount acts as incentive for the dealer to buy more. (True/False)
Answer
Answer: True
QN5. Firms resort to penetrating pricing in order to increase their market share. (True/False)
Answer
Answer: True
QN6. Haats and melas form an integral part of the rural consumer’s _ patterns.
(a) shopping
(b) design
(c) working
(d) sales
Answer
Answer: (a) shopping
QN7. Rural markets have been shown to be highly _ conscious markets.
(a) brand
(b) price
(c) product
(d) quality
Answer
Answer: (b) price
QN8. A price rise by the competitor should be matched in a period of growing _ or rising costs.
(a) significance
(b) production
(c) price
(d) demand
Answer
Answer: (d) demand
QN9. The manufacturers give legal rights to an _ business entity to run franchiser’s business.
Answer
Answer: independent
QN10. _ sales are a variant of mail order, as here the firms dealing with a number of products get colourful attractive catalogues made describing the products.
Answer
Answer: catalogue
QN11. The spread of computers and Internet has opened the doors for _ or selling on the Internet.
Answer
Answer: marketing
QN12. _ are independent businessmen who help manufacturers in selling their products.
Answer
Answer: Agents
QN13. Manufacturers sometimes appoint _ who are businessmen with storage space.
Answer
Answer: Stockists
QN14. _ orientation of the first half of twentieth century was mainly on manufacture.
Answer
Answer: Sales
QN15. Low cost transport to retailers can be provided as for small quantities they need not hire trucks. (True/False)
Answer
Answer: True
QN16. Shopkeepers have been performing important role in the business of the manufacturers, most important being that of making bulk purchases. (True/False)
Answer
Answer: False
QN17. Distributors/wholesalers take up other customer oriented activities like providing leasing options to the customers, through their Dealers. (True/False)
Answer
Answer: False
QN18. Boutiques have sprung up in most cities to cater to the elite of the town. (True/False)
Answer
Answer: True
QN19. Shop-less shops sell products to customers through television shows, computer advertising and telephone marketing. (True/False)
Answer
Answer: True
QN20. Purchase goods for resale from manufacturers in India or through.
(a) exports
(b) imports
(c) sales
(d) supply chain
Answer
Answer: (b) imports
QN21. _ keep manufacturer’s stocks for giving to the dealers or retailers against authority from the manufactures.
(a) stockists
(b) distributor
(c) shops
(d) wholesaler
Answer
Answer: (a) stockists
QN22. _ margins for each product are higher than those of distributor.
(a) loss
(b) average
(c) breakeven
(d) profit
Answer
Answer: (d) profit
QN23. _ want the sellers to offer the products only to them in their designated area.
(a) distributors
(b) farmers
(c) dealers
(d) sellers
Answer
Answer: (c) dealers
QN24. The role of _ in today’s severely competitive environment is to differentiate the product from other products in the market.
Answer
Answer: Advertising
QN25. _ tries to generate immediate consumer response with respect to company’s overall marketing strategy.
Answer
Answer: Promotion
QN26. Advertising Management today has become an important area of _ .
Answer
Answer: Business
QN27. The _ is for promoting ideas, goods and services to create awareness and assist in selling the product.
Answer
Answer: Presentation
QN28. _ advertising converging on target segment has to be in magazines seen by purchase and technical persons of firms.
Answer
Answer: Business
QN29. _ uses the telephone line to tell the prospective customers about the services the marketer is providing.
Answer
Answer: Telemarketing
QN30. Successful campaigns are the result of this knowledge and how the agency uses it to a large degree. (True/False)
Answer
Answer: True
QN31. Profit remains the prime motive and to achieve a reasonable return on investment firms have to struggle as competitors are equally focused on the same subject. (True/False)
Answer
Answer: True
QN32. Selling is a distinct aid to improving sales. (True/False)
Answer
Answer: False
QN33. The buyer or retailers need that extra benefit to stock and push the product these promotional activities must be advertised to be of any value in increasing market share. (True/False)
Answer
Answer: False
QN34. Sales programmes are known to increase sales and market share. (True/False)
Answer
Answer: False
QN35. A major area of channel/distribution network promotion is training of its personnel. (True/False)
Answer
Answer: True
QN36. Every firm wants to be known as a good _ citizen
(a) corporate
(b) media
(c) private
(d) public
Answer
Answer: (a) corporate
QN37. _ Relations Manager’s job is to have a firm grip of the media available for transmitting the message to the public:
(a) private
(b) public
(c) customer
(d) media
Answer
Answer: (b) public
QN38. _ markets are characterized with huge potential for marketers.
Answer
Answer: Rural
QN39. _ of yesteryears are entering into the rural market as first time buyers for a large number of products in a large numbers.
Answer
Answer: Non Consumers
QN40. The _ and practices of innovation to be adopted in rural market have to take into consideration: needs, lifestyles and consumer behaviour of the rural population.
Answer
Answer: Principles
