QN1. Judgment sample is when you decide the sample members on the basis of their value to the research. (True/False)
Answer
Answer: True
QN2. Advertising research is a part of marketing research, confined to development of advertising plan. (True/False)
Answer
Answer: True
QN3. Segregating the universe geographically could make cluster sample. (True/False)
Answer
Answer: True
QN4. The DAGMAR theory needs constant updating and vigilance to be of future value. (True/False)
Answer
Answer: False
QN5. Marketing research tells the advertisers about the type of creativity. (True/False)
Answer
Answer: False
QN6. A firm planned to start manufacture of Fax machines in India in:
(a) 1985
(b) 1980
(c) 1988
(d) 1990
Answer
Answer: (b) 1980
QN7. Selecting research sample needs knowledge of market, the universe and quantitative:
(a) techniques
(b) rule
(c) format
(d) respondent
Answer
Answer: (a) techniques
QN8. Testing research methods is done by having a:
(a) primary Research
(b) secondary Research
(c) preliminary research
(d) advertising research
Answer
Answer: (c) preliminary research
QN9. The research should make you aware of consumer’s behaviour towards competitive:
(a) product
(b) market
(c) value
(d) data
Answer
Answer: (a) product
QN10. _ involves grouping your various customers into segments that have common needs or will respond similarly to a marketing action.
Answer
Answer: Market Segmentation
QN11. _ should aim to define themselves in the eyes of their customers.
Answer
Answer: Business
QN12. _ is developing a product and brand image in the minds of consumers.
Answer
Answer: Positioning
QN13. Effective positioning involves a _ understanding of competing products.
Answer
Answer: Good
QN14. _ targeting offers many benefits but can be costly as it involves greater input from management, increased market research and increased promotional strategies.
Answer
Answer: Multi Segment
QN15. Effective market segmentation takes effort. (True/False)
Answer
Answer: True
QN16. The MICA Rural Market Ratings (MRMR) has been developed by the Mudra Institute of Communications. (True/False)
Answer
Answer: True
QN17. Effective positioning involves a good understanding of competing products and the benefits that are sought by your target market. (True/False)
Answer
Answer: True
QN18. There must be clear-cut basis for dividing sellers into meaningful homogeneous groups. (True/False)
Answer
Answer: False
QN19. Market Targeting is a process through which businesses identify if different market groups seem to be good ventures. (True/False)
Answer
Answer: False
QN20. Business should aim to define themselves in the eyes of their customers in regards to their product. (True/False)
Answer
Answer: False
QN21. The term _ represents the tools and systems that play a key role in the strategic planning process of the corporation.
(a) potential Market
(b) business intelligence
(c) dealer development
(d) penetration
Answer
Answer: (b) business intelligence
QN22. _ has developed a specialised Rural marketing division named linterland.
(a) Logistics
(b) Territory
(c) Lintas
(d) Transportation
Answer
Answer: (c) Lintas
QN23. The result of this joint effort is an exciting and outstandingly useful _ tool.
(a) rural
(b) segmentation
(c) geographical
(d) marketing
Answer
Answer: (d) marketing
QN24. The geographical information based software has data on _ villages all over the country barring Jammu and Kashmir.
(a) 5,34.000
(b) 6,26.000
(c) 6,45,000
(d) 6.34,000
Answer
Answer: (b) 6,26.000
QN25. Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer Finished goods. (True/False)
Answer
Answer: False
QN26. The Indian FMCG sector with a market size of US$14.8 billion is the fourth largest sector in the economy. (True/False)
Answer
Answer: True
QN27. The consumer durable market is set to grow by up to 45 per cent in rural and semi-urban India. (True/False)
Answer
Answer: True
QN28. Raw materials are sold in a different way from normal consumer products like chocolates, which require no personal selling. (True/False)
Answer
Answer: True
QN29. Quality is one of the marketer’s major degrading tools. (True/False)
Answer
Answer: False
QN30. _ development starts with idea generation—the systematic search for new- product ideas.
Answer
Answer: New- product
QN31. _ gives management the information needed to make a final decision about whether to launch the new product.
Answer
Answer: Test marketing
QN32. A significant portion of the _ population is paid in daily wages.
Answer
Answer: Rural
QN33. Market Testing of any new product is the most important aspect, and it decides the failure or success of that _.
Answer
Answer: Product
QN34. Marketers in the rural scenario often confuse Brand stickiness with _ .
Answer
Answer: Brand Royalty
QN35. _ in highly competitive world has assumed unprecedented importance in the management of rural markets for firms’ profitability.
Answer
Answer: Product Pricing
QN36. Firms resort to penetrating pricing in order to increase their _.
Answer
Answer: Market Share
QN37. Firms strive for achieving cost leadership by means of manufacturing to achieve economies of scale and providing the desired experience to the _.
Answer
Answer: Workers
QN38. _ subsidy is actually the money given as share of common advertising by the firm and the channel member.
Answer
Answer: Advertising
QN39. Advertising subsidy is actually the money given as share of common advertising by the firm and the _ member.
Answer
Answer: Channel
QN40. Haats and melas form an integral part of the rural consumer’s shopping patterns. (True/False)
Answer
Answer: True
