QN1. Urban marketing is thus a time consuming affair and requires considerable investments in terms of evolving appropriate strategies with a view to tackle the problems. (True/False)
Answer
Answer: False
QN2. Vertical communication to these villages is highly expensive. (True/False)
Answer
Answer: False
QN3. The size of the market organization and staff is very important, to manage market system effective control. (True/False)
Answer
Answer: True
QN4. Rural produce, raw fruits and vegetable, processing goods, have the potential market in Asian, Europe and _ countries.
(a) eastern
(b) western
(c) european
(d) rural
Answer
Answer: (b) western
QN5. Supply plays major role in price of the _ produce.
(a) rural
(b) urban
(c) high
(d) low
Answer
Answer: (a) rural
QN6. _ is defined by obvious or inherent need of the consumer.
Answer
Answer: Problem Recognition
QN7. _ comes in the form of personal influence of some person who counts.
Answer
Answer: Persuasion
QN8. _ are predisposition levels that people have towards a product or an idea.
Answer
Answer: Attitudes
QN9. have to position their products in the right market segment to ensure that positive mental image is formed and that it stays there.
Answer
Answer: Marketers
QN10. The _ search process is almost the same as for the urban markets as for the rural markets.
Answer
Answer: Marketing Information
QN11. _ levels are important guides for consumer behaviour study.
Answer
Answer: Stimulation
QN12. A company may launch its new product to meet the needs and requirements of the _ customers
Answer
Answer: Rural
QN13. The _ of raw materials is derived from the plan of manufacture of products, which use the material.
Answer
Answer: Demand
QN14. _ takes into account the features, which are unique to the product.
Answer
Answer: Product Innovation
QN15. _ are the people who place the requirement of the product before the firm’s authorities.
Answer
Answer: Initiators
QN16. _ are the authorized people who can decide spending of money for making the purchase
Answer
Answer: Deciders
QN17. Goal substitution occurs on non-attainment of:
(a) Target
(b) Goal
(c) Customer
(d) Promotion
Answer
Answer: (b) Goal
QN18.Ego-defensive function in which product enhances:
(a) Knowledge
(b) Speed
(c) Self Concept
(d) Confidence
Answer
Answer: (c) Self Concept
QN19. A company may launch its new product to meet the needs and requirements of the:
(a) Rural Customers
(b) Urban Customers
(c) Hitech Customers
(d) Loyal Customers
Answer
Answer: (a) Rural Customers
QN20. Self-image is the some total of a person as he thinks about himself and it is a guiding factor in purchase decision along with wisdom of opinion leaders.
(a) Opinion Leaders
(b) Group Leaders
(c) Judge
(d) Common People
Answer
Answer: (a) Opinion Leaders
QN21. _ in the twenty-first century actually means marketing in an open market situation or in the global market economy.
Answer
Answer: Marketing
QN22. _ based customer data, buying trends, segmentations and peripheral segments need careful attention.
Answer
Answer: Computer
QN23. Companies’ have to use their core competencies, resources, talents and communications to the customers keeping the marketing opportunities in _ .
Answer
Answer: Mind
QN24. _ wants the product he has used earlier, or as he wants if it is a research project.
Answer
Answer: User
QN25. _ Manager wants to buy the traditional product to avoid inventory problems.
Answer
Answer: Purchase
QN26. One important link in the _ process is the role of influencers and veto-ers.
Answer
Answer: Decision
QN27. Big volume buyers usually call the three to four short-listed vendors for final negotiations on price and terms of business. (True/False)
Answer
Answer: True
QN28. Industrial sales or B-to-B sales can be long drawn out processes as the money value of orders is large, and the buyers want the best deal. (True/False)
Answer
Answer: True
QN29. Industrial buying is mostly directly from the manufacturers but in case of raw materials and components, the sellers use the services of distribution channels. (True/False)
Answer
Answer: True
QN30. In India, there are two types of tenders, running contracts and rate contracts. (True/False)
Answer
Answer: True
QN31. Home buyers prefer to buy a large range of products from one source and hence number of sellers tie up for providing turn key solutions. (True/False)
Answer
Answer: False
QN32. _ promotion is an offer of direct money saving to the customer without diluting product’s brand equity.
(a) Product
(b) Sales
(c) Government
(d) Price
Answer
Answer: (b) Sales
QN33. Special _ cost packs are offered as promotion to encourage trial.
(a) low
(b) high
(c) average
(d) big
Answer
Answer: (a) low
QN34. Buyer’s loyalty is limited and can be enhanced with active participation of _ .
(a) distributors
(b) dealers
(c) retailers
(d) wholesalers
Answer
Answer: (c) retailers
QN35. Sales promotion takes up to _ % of total marketing budget and hence it is a major factor.
(a) 89
(b) 87
(c) 69
(d) 70
Answer
Answer: (d) 70
QN36. _ projection for the product in a given area for an acceptable period like one year.
Answer
Answer: Demand
QN37. _ is conducted by collecting data or information directly from the consumers.
Answer
Answer: Market Survey
QN38. Time and money spent should be _ with the objective of the research.
Answer
Answer: Commensurate
QN39. _ questions get the respondents to use their own words and individualistic replies come from such questions.
Answer
Answer: Open Ended
QN40. The population/universe is divided into mutually exclusive groups such as, age, income and then _ samples are taken from each group.
Answer
Answer: Random
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