QN1. Developing synthetic scale through partnerships typically results in larger overheads in the _ context.
Answer
Answer: Rural
QN2. The majority of the rural population is still _.
Answer
Answer: Unbanked
QN3. The time-tested manufacturer-distributor-retailer network has been the only real success so far but setting up such a structure is rarely _ .
Answer
Answer: Feasible
QN4. The dependence of villagers on farm income that varies with the fluctuations in rainfalls so vitally required for _ .
Answer
Answer: Farming
QN5. The government has enacted laws against child marriages and _.
Answer
Answer: Dowry
QN6. _ and roads have been given priority in the government’s planning process.
Answer
Answer: Rural Electrification
QN7. Companies with the largest market share are the market leaders, belonging to the Star quadrant in the BCG Matrix. (True/False)
Answer
Answer: True
QN8. Companies do a cost benefit analysis before planning marketing communication as the advertising. (True/False)
Answer
Answer: True
QN9. Firms getting their R&D operations to bring out innovative uses of existing products or developing new better products giving superior satisfaction to the buyers. (True/False)
Answer
Answer: True
QN10. Secondary Stage gives big profits for the first arrivals on the scene as with no competition skimming prices can be charged. (True/False)
Answer
Answer: False
QN11. Production in rural markets is tricky because the companies spend more on transporting the products as compared to transporting them to the cities. (True/False)
Answer
Answer: False
QN12. Cost leadership is obtained by either achieving economies of scale of manufacture when the firm is able to reduce unit:
(a) variable cost
(b) fixed cost
(c) multiple cost
(d) production cost
Answer
Answer: (b) fixed cost
QN13. Any firm, which becomes a market leader normally, has at least one:
(a) lead brand
(b) secondary brand
(c) primary brand
(d) multiple brand
Answer
Answer: (a) lead brand
QN14. Once a firm has established one of its brands as a leader it diversifies to include complementary:
(a) price
(b) products
(c) sales
(d) value
Answer
Answer: (b) products
QN15. manufacturing cost have a major bearing on how well it can be sold in the market.
(a) goods
(b) cost
(c) credit
(d) product
Answer
Answer: (d) product
QN16. The emergence of an active cash economy is bound to create is bound to create a strong rural demand and promote _ consumption.
Answer
Answer: Rural
QN17. The biggest thing is that there is lack of any research into the _ behavior of the rural areas.
Answer
Answer: Consumer
QN18. The _ population of India is concentrated in 3200 cities and towns and the rural population is scattered over 6, 38,365 villages.
Answer
Answer: Urban
QN19. One of the deterrents for marketers to exploit the rural market _ has been the vastness of the rural market in terms of areas covered and the location of the rural population.
Answer
Answer: Potential
QN20. Rural consumers have diverse _ backwardness.
Answer
Answer: Socio-Economic
QN21. The urban population of India is concentrated in 3200 cities and towns and the rural population is scattered over 6, 38,365 villages. (True/False)
Answer
Answer: True
QN22. The Urban consumers have been drawn into the saving habit in a big way. (True/False)
Answer
Answer: False
QN23. The personalised banks and the co-operative have been marketing the saving habit in the rural areas for quite some years. (True/False)
Answer
Answer: False
QN24. It is estimated that there are 78% literate in rural India as compared with 365 of whole country. (True/False)
Answer
Answer: False
QN25. The biggest thing is that there is lack of any research into the consumer behavior of the rural areas. (True/False)
Answer
Answer: True
QN26. The predominance of agriculture in the income pattern has one more significance-rural demand is more seasonal. (True/False)
Answer
Answer: True
QN27. Self employment policy with the assistance from the bank has become a great success in the _ areas.
(a) villages
(b) rural
(c) Urban
(d) city
Answer
Answer: (b) rural
QN28. Remittances from Indians working abroad have also made a sizeable contribution to the growing rural income and _ power.
(a) production
(b) financial
(c) distribution
(d) purchasing
Answer
Answer: (d) purchasing
QN29. The literacy rate is on the _ in the rural areas.
(a) increase
(b) decrease
(c) average
(d) low
Answer
Answer: (a) increase
QN30. Kirloskar and Crompton are leading rural marketers in diesel engines and _ machinery.
(a) agricultural
(b) business
(c) unit
(d) firms
Answer
Answer: (a) agricultural
QN31. A _ should be conducted before launching the business.
Answer
Answer: Research
QN32. The most important factor is the _, as the rural market consists of different groups and socio economic class.
Answer
Answer: Segmentation
QN33. The people will be from different cultures and _ background.
Answer
Answer: Demographic
QN34. The Company should develop a profile for the _ consumers.
Answer
Answer: Rural
QN35. The main theme of the company should look for the _ of the consumer.
Answer
Answer: Needs
QN36. Most of the companies feel that _ is the major problem in rural market.
Answer
Answer: Implementation
QN37. The rural markets are estimated to be growing fastly compared to the _ markets.
Answer
Answer: Urban
QN38. A marked increase in the rural _ due to agrarian prosperity.
Answer
Answer: Income
QN39. Unique Selling Propositions (USP) involve presenting a theme with the product to attract the client to buy that particular product. (True/False)
Answer
Answer: True
QN40. The buyer in rural markets should be selected from the educated unemployed villagers, trained well and appointed as salesmen. (True/False)
Answer
Answer: False
