321. Which factor indicates the nature and direction the economy in which a firmoperates?
A. Economic environment.
B. Gross national product.
C. Competitive position
D. Operating environment
Answer
A. Economic environment.
322. How can a firm optimize its environmental opportunities?
A. By assessing its market share.
B. By assessing the competitiveness in the industry.
C. By assessing the effectiveness of its sales distribution.
D. By assessing its competitors position in the market.
Answer
D. By assessing its competitors position in the market.
323. Which of the following helps a manager identify the opportunities and threats inthe competitive industrial environment?
A. Analyzing the competitive forces.
B. Market research.
C. Market analysis.
D. Sales analysis.
Answer
A. Analyzing the competitive forces.
324. Which of the following factors plays a significant role in providing superiorquality products to customers, within a given time frame?
A. Technology.
B. Fast delivery.
C. Customer convenience.
D. Customer’s choice.
Answer
A. Technology.
325. Which one of the following represents the best long-run opportunity in a firm’sportfolio?
A. Cash cow.
B. Star.
C. Question mark.
D. Dog.
Answer
B. Star.
326. Which business unit holds a large market share in a mature and slow growingindustry?
A. Dog.
B. Cash cow.
C. Question mark.
D. Star.
Answer
B. Cash cow.
327. Which of the following provides a basis for monitoring and controllingorganizational performance?
A. Daily reports
B. Weekly reports
C. Long-term objectives
D. Annual objectives
Answer
D. Annual objectives
328. In which of the following pricing approaches is pricing based on consumerdemand?
A. Functional approach.
B. Business approach.
C. Market approach.
D. Innovative approach.
Answer
C. Market approach.
329. A/an ___ helps people understand the behavior patterns that are expected of themin particular circumstances
A. Advisory policy.
B. Explicit policy.
C. Mandatory policy.
D. Implicit policy.
Answer
B. Explicit policy.
330. Agricultural market set up by stae government to procure agricultural producedirectly from farmers
A. Haats
B. Mandis
C. Kirana
D. public distribution system
Answer
B. Mandis
331. Consumer do their own picking, pay in cash and carry the merchandise away
A. Automated Vending
B. Super market
C. The Cash and carry
D. direct response retail
Answer
C. The Cash and carry
332. What are the major determinants of employee motivation?
A. Reward and coercive power.
B. New technologies.
C. Personal power and future growth prospects.
D. Information and connection power.
Answer
A. Reward and coercive power.
333. Which marketing tool uses multiple factors to assess industry attractiveness andbusiness strength?
A. The GE Grid.
B. The BCG matrix
C. The turn around strategy.
D. SWOT analysis.
Answer
A. The GE Grid.
334. ___ forms the basis for the allocation of corporate resources.
A. Financial evaluation.
B. Organizational growth.
C. Organizational structure.
D. Organizational culture.
Answer
C. Organizational structure.
335. ___ is often critical for the proper accomplishment of a divestiture and can providecomfort to the employee as well as to potential buyers.
A. A flexible management.
B. A stable management.
C. An active management
D. None of the above.
Answer
B. A stable management.
336. It is a requirement imposed by a vendor that a retailer cannot sell an item for theless than a specific price.
A. Resale Price Maintenance (RPM)
B. Charge back
C. Standard price
D. uniform price
Answer
A. Resale Price Maintenance (RPM)
337. Parking space is very important for ___. .
A. Product
B. Retail store
C. Transportation
D. Machine
Answer
B. Retail store
338. Layout means perfect ___. of store.
A. Location
B. Site
C. Structure
D. Variety
Answer
C. Structure
339. ___ is important to increase the sales of a retail store
A. Promotion
B. Channels
C. Transportation
D. Machine
Answer
A. Promotion
340. ___ is the important benefit a marketer could get from a retailer through tradepromotion?
A. Advertising.
B. Financial help.
C. More shelf space.
D. None of the above.
Answer
C. More shelf space.
341. An interactive marketing system which uses one or more advertising media to effect a measurable response and /or transactions at any location is called.
A. Direct marketing.
B. Indirect marketing.
C. Database marketing.
D. Meta marketing.
Answer
A. Direct marketing.
342. What type of conflict usually exist when the manufacturer has established tow or more channels that sell in the same market.
A. Multi-channel conflict.
B. Horizontal channel conflict.
C. Vertical channel conflict
D. None of the above.
Answer
A. Multi-channel conflict.
343. Which of the following items is a component of a good business plan?
A. Operating requirements.
B. Description of the location/demographics.
C. Employee benefits.
D. All of the above.
Answer
A. Operating requirements.
344. When analyzing your business and its environment it is useful to carefully inspect its:.
A. Threats.
B. Strengths and weakness.
C. Opportunities.
D. All of the above.
Answer
D. All of the above.
345. Which one of the following represents the best long-run opportunity in a firm’s portfolio?
A. Cash cow.
B. Star.
C. Question mark.
D. Dog.
Answer
B. Star.
346. Which of the following provides a basis for monitoring and controllingorganizational performance?
A. Daily reports
B. Weekly reports
C. Long-term objectives
D. Annual objectives
Answer
D. Annual objectives
347. Agricultural market set up by stae government to procure agricultural producedirectly from farmers
A. Haats
B. Mandis
C. Kirana
D. public distribution system
Answer
B. Mandis
348. Consumer do their own picking, pay in cash and carry the merchandise away
A. Automated Vending
B. Super market
C. The Cash and carry
D. direct response retail
Answer
C. The Cash and carry
349. What are the major determinants of employee motivation?
A. Reward and coercive power.
B. New technologies.
C. Personal power and future growth prospects.
D. Information and connection power.
Answer
A. Reward and coercive power.
350. To take consistent decisions about store decor, product assortment, media, priceand service levels and advertising messages, the marketer needs to
A. Define the target market
B. Profile the target market
C. Both a and b
D. None of the above
Answer
C. Both a and b
351. Product assortment breadth focuses on
A. Number of categories per product lines
B. Items and variants in each category per product line
C. Both a & b
D. None of the above
Answer
A. Number of categories per product lines
352. Product assortment depth focus on
A. Number of categories per product lines
B. Items and variants in each category per product line
C. Both a & b
D. None of the above
Answer
B. Items and variants in each category per product line
353. As per a study of economics of selling and buying individual products, it is found that a third of their square footage is occupied with the products that don’t result in an economic value for retailer.
A. True
B. False
C. Can’t say
D. None of the above
Answer
A. True
354. Direct profit profitability is related to
A. Measuring a product’s handling costs
B. Measuring a product’s sales cost
C. Measuring a product’s manufacturing costs
D. None of the above
Answer
A. Measuring a product’s handling costs
355. Prices must be decided in relation to
A. The product
B. The service assortment mix
C. The target market and competition
D. All of the above
Answer
D. All of the above
356. Fine specialty stores falls into
A. High-mark up, lower volume group
B. Low-mark up, higher volume group
C. High-mark up, higher volume group
D. None of the above
Answer
A. High-mark up, lower volume group
357. Discount stores and mass merchandisers falls into
A. High-mark up, lower volume group
B. Low-mark up, higher volume group
C. High-mark up, higher volume group
D. None of the above
Answer
B. Low-mark up, higher volume group
358. Retailers can evaluate a particular store’s sales effectiveness by looking at
A. A number of passing on an average day
B. Percentage who buy and average amount per sale
C. Percentage who enter the store
D. All of the above
Answer
A. A number of passing on an average day
359. A private-label brand is also known as
A. A reseller brand
B. A store brand
C. A distributor brand
D. All of the above
Answer
D. All of the above
360. A private-label brand is developed by
A. Wholesalers
B. Retailers
C. Both a and b
D. None of the above
Answer
C. Both a and b
361. Generics are
A. Unbranded versions of common products
B. Plainly packaged versions of common products
C. Less expensive versions of common products
D. All of above are true
Answer
D. All of above are true
362. Slotting fee is related to the costs associated with
A. When distributors piles the stock
B. When supermarkets accept a new brand
C. When manufacturers markets the products
D. All of the above
Answer
B. When supermarkets accept a new brand
