281. A positioning strategy should include the following strategies except.
A. Product strategy.
B. Personnel strategy.
C. Promotion strategy.
D. Advertising and sales promotion strategy.
Answer
B. Personnel strategy.
282. Which of the following relationship strategies result into forming of a neworganization.
A. Strategic alliance.
B. Prtnership.
C. Joint venture.
D. None of the above.
Answer
C. Joint venture.
283. Which type of organization consists of a small workforce, relying on independent suppliers who are located at several parts of the world with a sophisticated linked. information system.
A. Trading company.
B. Network corporation
C. International organization.
D. Global corporation.
Answer
B. Network corporation
284. Hindustan Motors (HM. alliance with Mitsubishi to manufacture and marketLancer cars in India is an example of.
A. Franchise agreement.
B. Vertical relationship.
C. Technological licence agreement.
D. Horizontal integrative relations.
Answer
C. Technological licence agreement.
285. In which of the following systems, management of the distribution channels will beundertaken by single organization.
A. Vertical management systems.
B. Vertical marketing systems.
C. Conventional marketing systems.
D. None of the above.
Answer
B. Vertical marketing systems.
286. The difference between the total value and the corrective cost of performing the value activities is.
A. Contribution.
B. Margin.
C. Revenue.
D. Performance.
Answer
B. Margin.
287. The number of product lines a company carries is called.
A. Product mix.
B. Product mix depth.
C. Product mix width.
D. Product mix length.
Answer
C. Product mix width.
288. The number of variants of a product offered by a company is called.
A. Product mix length.
B. Product mix depth.
C. Product mix width.
D. Product line length.
Answer
B. Product mix depth.
289. If a company increases product line length by increasing its products range it iscalled.
A. Line increasing.
B. Line stretching.
C. Line filling.
D. Range stretching.
Answer
B. Line stretching.
290. Companies that attack other firms including the market leader in an attempt to build market share are called.
A. Market followers
B. Market challengers.
C. Market leaders.
D. Market nichers.
Answer
B. Market challengers.
291. Companies that follow the market leader’s strategy are called.
A. Market nichers.
B. Market leaders.
C. Market followers.
D. Market challengers.
Answer
C. Market followers.
292. Which one of the following is not an internal source of generating ideas for newproduct development
A. Market research
B. Directed research.
C. Need-gap analysis.
D. Top management.
Answer
A. Market research
293. The method which generate new product ideas by analyzing the customer needs,wants and ideas is known.
A. Directed research.
B. Customer need analysis.
C. Need gap analysis.
D. Market research.
Answer
C. Need gap analysis.
294. Which method of product portfolio analysis helps indeciding which products areto be retained and which are not to be.
A. Ansoff matrix.
B. Strategic environment matrix
C. BCG matrix.
D. None of the above.
Answer
C. BCG matrix.
295. The methods which are used for evaluating marketing performance are.
A. Sales analysis and marketing cost analysis
B. Sales analysis and cost analysis
C. Market analysis and research analysis.
D. Demand analysis and supply analysis.
Answer
A. Sales analysis and marketing cost analysis
296. The set of basic values, perceptions, wants and behaviors learned by a member ofa society from family and other important institutions is called.
A. Sub-culture.
B. Social class.
C. Culture.
D. Reference groups.
Answer
C. Culture.
297. What is the frame work that describes the positioning of firms database to supportdecisions with in the purview of total customer loyalty strategy
A. Customer retention strategy.
B. Customer bonding.
C. Customer positioning.
D. Customer acquisition.
Answer
B. Customer bonding.
298. In which stage of product life cycle strategy, the company takes decision whetherto maintain, harvest or drop the product.
A. Introduction.
B. Growth.
C. Maturity.
D. Decline.
Answer
D. Decline.
299. The branding strategy which uses a different brand name for reach product isknown as.
A. Over all family branding.
B. Line family branding.
C. Individual branding.
D. Brand extension.
Answer
C. Individual branding.
300. Eurekha Forbes is popular for its strategy of.
A. Personal selling.
B. Sales promotion.
C. Advertisement.
D. Direct marketing.
Answer
D. Direct marketing.
301. Which one of the following is not an element of promotional mix?
A. Advertising.
B. Product-mix.
C. Publicity.
D. Direct marketing.
Answer
B. Product-mix.
302. Which element of promotional mix is preferable if the marketer wants to get.immediate feedback?
A. Sales promotion.
B. Public relations.
C. Personal selling.
D. Direct marketing.
Answer
D. Direct marketing.
303. What are the factors that contribute to the corporate identity?
A. Organizational symbols.
B. Advertising and publicity.
C. Customer relation programs.
D. All of the above.
Answer
D. All of the above.
304. Which of the following comes under the category of external public?
A. Government.
B. Press.
C. Trade unions.
D. All of the above.
Answer
D. All of the above.
305. Which of the following is not a contributing factor for rapid growth of salepromotion?
A. Increase of competition.
B. Decrease in advertising efficiency.
C. Retailers pressure.
D. Huge profits of manufacturers.
Answer
D. Huge profits of manufacturers.
306. ___ is the important benefit a marketer could get from a retailer through trade promotion?
A. Advertising.
B. Financial help.
C. More shelf space.
D. None of the above.
Answer
C. More shelf space.
307. Which one of the following is not an advantage of the personal selling?
A. It allows the seller to negotiate terms and solve problems
B. Long-term relationship.
C. Immediacy.
D. It is very expensive to maintain and recruit the sales force.
Answer
D. It is very expensive to maintain and recruit the sales force.
308. A competitor who does not exhibit predictable reaction pattern is known as.
A. The laid-back competitor.
B. The selective competitor.
C. The tiger competitor.
D. The stochastic competitor.
Answer
A. The laid-back competitor.
309. An interactive marketing system which uses one or more advertising media toeffect a measurable response and /or transactions at any location is called.
A. Direct marketing.
B. Indirect marketing.
C. Database marketing.
D. Meta marketing.
Answer
A. Direct marketing.
310. What type of conflict usually exist when the manufacturer has established two ormore channels that sell in the same market.
A. Multi-channel conflict.
B. Horizontal channel conflict.
C. Vertical channel conflict
D. None of the above.
Answer
A. Multi-channel conflict.
311. What are the forms of compensation that a sales person can generally get?
A. Straight salary.
B. Straight commission.
C. A combination of salary and commission
D. All of the above.
Answer
D. All of the above.
312. Which of the following items is a component of a good business plan?
A. Operating requirements.
B. Description of the location/demographics.
C. Employee benefits. D. All of the above.
D. none
Answer
A. Operating requirements.
313. Which of the following items is required to develop a better financial plan?
A. Identify your target market.
B. Consider employee lay-offs.
C. Prioritize your needs.
D. Research other companies.
Answer
C. Prioritize your needs.
314. When analyzing your business and its environment it is useful to carefully inspectits:.
A. Threats.
B. Strengths and weakness.
C. Opportunities.
D. All of the above.
Answer
D. All of the above.
315. Which of the following is an example of an external threat?
A. Decreased competition.
B. New trade regulations.
C. Global sales potential.
D. Economies of scale.
Answer
B. New trade regulations.
316. Which of the following is an example of an internal strength?
A. Obsolete resources.
B. Changing tax structure.
C. Proven management.
D. Increased competition
Answer
C. Proven management.
317. Which objective gives importance to productivity, technological leadership,employee relations, etc?
A. Long-term objective.
B. Short-term objective.
C. Medium term objective.
D. Annual objective.
Answer
A. Long-term objective.
318. Which element identifies the strategic factors that determine the future of a firm?
A. Evaluation and control.
B. Environmental scanning.
C. Strategy formulation.
D. Strategy implementation.
Answer
B. Environmental scanning.
319. What bridges the gap between strategy formulation and implementation?
A. Strategic planning.
B. Strategic management.
C. Decision-making.
D. Organizing.
Answer
A. Strategic planning.
320. What describes the market, product and technological area of a business?
A. Company’s vision.
B. Company’s mission.
C. Bumper-sticker strategy.
D. Strategic plan.
Answer
B. Company’s mission.
