161. When retailers identify customer segments and develop unique strategies to meet thedesires of these segments, they are using:A. mass merchandisingB. niche retailingC. bifurcated retailingD. middle market retailing AnswerB. niche retailing 162. Those aspects of business that a retailer can directly affect, such as store hours andmerchandise lines carried are referred to as:A. controllable variablesB….
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