121. interior and. ..is very important for retail store
A. product
B. site
C. transportation
D. hygiene
Answer
D. hygiene
122. A proper layout of a store increases ___. .
A. product
B. efficiency
C. transportation
D. machine
Answer
B. efficiency
123. Best service of a retail store create a
A. image
B. task
C. workforce
D. machine
Answer
A. image
124. Maintaining standard of a Store can attract ___
A. customers
B. sellers
C. mediators
D. none of these
Answer
A. customers
125. every store target different ___.
A. price
B. segment
C. promotion
D. brand
Answer
B. segment
126. ___ attractions for customers in a retail store
A. fixtures
B. floor
C. transportation
D. salesforce
Answer
A. fixtures
127. A retailer select a site such as, ___
A. he should get return on investment
B. run business successfully
C. maximum sale
D. all the above
Answer
D. all the above
128. Purchasing products occasionally is, ___. . Factor
A. geography
B. demography
C. behavioural
D. none of these
Answer
C. behavioural
129. Income is ___ ,factor of segmentation
A. geography
B. demography
C. behavioural
D. none of these
Answer
B. demography
130. Segmentation reduces unecessary ___. . of the organization
A. expenses
B. efforts
C. production
D. all the above
Answer
A. expenses
131. Which element identifies the strategic factors that determine the future of a firm?
A. evaluation and control.
B. environmental scanning.
C. strategy formulation.
D. strategy implementation.
Answer
B. environmental scanning.
132. In which of the following pricing approaches is pricing based on consumerdemand?
A. functional approach.
B. business approach.
C. market approach.
D. innovative approach.
Answer
C. market approach.
133. Consumer do their own picking, pay in cash and carry the merchandise away A.
A. tomated vending
B. super market
C. the cash and carry
D. direct response retail
Answer
C. the cash and carry
134. At what stage is the threat from competitors at its peak in an industry?
A. growth stage.
B. embryonic stage.
C. mature stage.
D. shakeout stage
Answer
A. growth stage.
135. The word “retail” has been derived from which word?
A. Latine
B. French
C. Greek
D. Persian
Answer
B. French
136. Who is the last link in the chain connecting the producer and customer ?
A. wholesaler
B. agent
C. retailer
D. storekeeper
Answer
C. retailer
137. Internet marketing and telemarketing are the recent trends in ___ business
A. retail
B. wholesale
C. conventional
D. manufacturing
Answer
A. retail
138. MRP stands for.
A. minimum retail price
B. maximum retail price
C. minimum rate of profit
D. maximum rate of profit
Answer
B. maximum retail price
139. Multiple shops are also known as –
A. self service stores
B. chain stores
C. shopping by post
D. departmental stores
Answer
B. chain stores
140. Door to door selling is carried out by
A. hawkers and peddlers
B. cheap jacks
C. second shop
D. retailers
Answer
A. hawkers and peddlers
141. There is no shop assistants in a
A. super bazaar
B. departmental store
C. multiple shop
D. second shop
Answer
A. super bazaar
142. No middle men is involved in –
A. wholesale trade
B. retail trade
C. direct marketing
D. indirect marketing
Answer
C. direct marketing
143. Shopping malls, super markets and hypermarkets come under which type of marketing?
A. wholesale
B. retail
C. direct marketing
D. agent service
Answer
B. retail
144. Which of the following statement about retail marketing is true
A. sells products to other businesses
B. sells products to a company that resells them
C. sells products to final consumers
D. sells products for one’s own use
Answer
C. sells products to final consumers
145. A multi channel retailer sells merchandise
A. over telephone
B. through retail stores
C. over internet
D. over more than one channel;
Answer
D. over more than one channel;
146. E-retailing refers to
A. sales of electronic items
B. catalog shopping
C. computerized store
D. retailing and shopping through internet
Answer
D. retailing and shopping through internet
147. What is the full form of VAT?
A. value added tax
B. very important additional tax
C. value additional tax
D. value added theory
Answer
A. value added tax
148. Mail order retailing is the same as:
A. Direct selling
B. In Home retailing
C. E-tailing
D. Catalog retailing
Answer
D. Catalog retailing
149. All of the following are types of non store retailing, except
A. Catalog retailing
B. Vending Machines
C. Chain store
D. Direct Mail
Answer
C. Chain store
150. Person to person interaction between a retailer and a prospective customer is:
A. Direct marketing
B. Automatic selling
C. Direct selling
D. Buying service
Answer
C. Direct selling
151. Independent retailers who use a central buying organization and joint promotional effortsare called a
A. merchandising conglomerate
B. corporate chain store
C. retailer cooperative
D. voluntary chain
Answer
C. retailer cooperative
152. A retail firm owned by its customers in which members contribute money to open theirown store, vote on its policies, elect a group to manage it, and receive dividends is called a
A. corporate chain store.
B. merchandising conglomerate
C. voluntary chain
D. consumer cooperative
Answer
D. consumer cooperative
153. The oldest and most heavily trafficked city area is called
A. regional shopping center
B. prime location
C. urban district
D. Central business district
Answer
D. Central business district
154. Giant retailers called ___ concentrate on one product category such as toys or homeimprovement
A. Category killers
B. Variety stores
C. supercentres
D. box stores
Answer
A. Category killers
155. Retailers such as Benetton, The Body Shop, and Marks and Spencer carry mostly own- brand merchandise. These are called ___ brands
A. creative label
B. private label
C. house
D. retail label
Answer
B. private label
156. A ___ fee is the charge many supermarkets impose for accepting a new brand to coverthe cost of listing and stocking it.
A. inventory
B. slotting
C. initiation
D. stocking
Answer
B. slotting
157. Which of the following is not one of the four major decisions that must be made withregard to market logistics?
A. How should orders be handled?
B. Where should stock be located?
C. How much stock should be held?
D. How should stock be financed?
Answer
D. How should stock be financed?
158. Which statement is not a benefit of formulating a retail strategy?
A. A retailer is forced to study the legal, economic, and competitive market
B. A retailer is shown how it can differentiate itself from competitors.
C. Sales maximization is stress
Answer
C. Sales maximization is stress
159. A retailer’s commitment to a type of business and to a distinctive role in themarketplace is its:
A. objectives
B. organizational mission
C. retailing concept
D. image
Answer
B. organizational mission
160. Which form of organization is subject to double taxation?
A. sole proprietorship
B. partnership
C. corporation
D. franchise
Answer
C. corporation
