81. Which of the demographic variables is not used by marketers for demographicsegmentation?
A. family life cycle.
B. income and occupation.
C. gender.
D. poverty.
Answer
D. poverty.
82. Which type of segmentation, classified consumers according to relevant needs andbuying behavior, regardless of their countries and culture.
A. multi-attribute segmentation.
B. inter-market segmentation.
C. demographic segmentation
D. psychographic segmentation.
Answer
D. psychographic segmentation.
83. If an organization targets to market a particular product to a variety of segments inorder to build a strong reputation in that product area is called.
A. product specialization
B. market specialization.
C. selective specialization.
D. single-segment concentration.
Answer
A. product specialization
84. Which type of organization consists of a small workforce, relying on independent
suppliers who are located at several parts of the world with a sophisticated linked.
information system.
A. trading company.
B. network corporation
C. international organization.
D. global corporation.
Answer
B. network corporation
85. Hindustan Motors (HM. alliance with Mitsubishi to manufacture and marketLancer cars in India is an example of.
A. franchise agreement.
B. vertical relationship.
C. technological licence agreement.
D. horizontal integrative relations.
Answer
C. technological licence agreement.
86. The difference between the total value and the corrective cost of performing thevalue activities is.
A. contribution.
B. margin.
C. revenue.
D. performance.
Answer
B. margin.
87. The number of product lines a company carries is called.
A. product mix.
B. product mix depth.
C. product mix width.
D. product mix length.
Answer
C. product mix width.
88. Companies that attack other firms including the market leader in an attempt tobuild market share are called.
A. market followers
B. market challengers.
C. market leaders.
D. market nichers.
Answer
B. market challengers.
89. Companies that follow the market leader’s strategy are called.
A. market nichers.
B. market leaders.
C. market followers.
D. market challengers.
Answer
C. market followers.
90. The method which generate new product ideas by analyzing the customer needs,wants and ideas is known.
A. directed research.
B. customer need analysis.
C. need gap analysis.
D. market research.
Answer
C. need gap analysis.
91. Which method of product portfolio analysis helps indeciding which products areto be retained and which are not to be.
A. ansoff matrix.
B. strategic environment matrix
C. bcg matrix.
D. none of the above.
Answer
C. bcg matrix.
92. The set of basic values, perceptions, wants and behaviors learned by a member ofa society from family and other important institutions is called.
A. sub-culture.
B. social class.
C. culture.
D. reference groups.
Answer
C. culture.
93. What is the frame work that describes the positioning of firms database to supportdecisions with in the purview of total customer loyalty strategy
A. customer retention strategy.
B. customer bonding.
C. customer positioning.
D. customer acquisition.
Answer
B. customer bonding.
94. The branding strategy which uses a different brand name for reach product isknown as.
A. over all family branding.
B. line family branding.
C. individual branding.
D. brand extension.
Answer
C. individual branding.
95. Which element of promotional mix is preferable if the marketer wants to get.immediate feedback?
A. sales promotion.
B. public relations.
C. personal selling.
D. direct marketing.
Answer
D. direct marketing.
96. What are the factors that contribute to the corporate identity?
A. organizational symbols.
B. advertising and publicity.
C. customer relation programs.
D. all of the above.
Answer
D. all of the above.
97. Which of the following comes under the category of external public?
A. government.
B. press.
C. trade unions.
D. all of the above.
Answer
D. all of the above.
98. ___ is the important benefit a marketer could get from a retailer through tradepromotion?
A. advertising.
B. financial help.
C. more shelf space.
D. none of the above.
Answer
C. more shelf space.
99. Which one of the following is not an advantage of the personal selling?
A. it allows the seller to negotiate terms and solve problems
B. long-term relationship.
C. immediacy.
D. it is very expensive to maintain and recruit the sales force.
Answer
D. it is very expensive to maintain and recruit the sales force.
100. An interactive marketing system which uses one or more advertising media toeffect a measurable response and /or transactions at any location is called.
A. direct marketing.
B. indirect marketing.
C. database marketing.
D. meta marketing.
Answer
A. direct marketing.
101. Which of the following items is required to develop a better financial plan?
A. identify your target market.
B. consider employee lay-offs.
C. prioritize your needs.
D. research other companies.
Answer
C. prioritize your needs.
102. Which of the following is an example of an external threat?
A. decreased competition.
B. new trade regulations.
C. global sales potential.
D. economies of scale.
Answer
B. new trade regulations.
103. Which of the following is an example of an internal strength?
A. obsolete resources.
B. changing tax structure.
C. proven management.
D. increased competition
Answer
C. proven management.
104. Which objective gives importance to productivity, technological leadership,employee relations, etc?
A. long-term objective.
B. short-term objective.
C. medium term objective.
D. annual objective.
Answer
A. long-term objective.
105. What bridges the gap between strategy formulation and implementation?
A. strategic planning.
B. strategic management.
C. decision-making.
D. organizing.
Answer
A. strategic planning.
106. What describes the market, product and technological area of a business?
A. companys vision.
B. companys mission.
C. bumper-sticker strategy.
D. strategic plan.
Answer
B. companys mission.
107. How can a firm optimize its environmental opportunities?
A. by assessing its market share.
B. by assessing the competitiveness in the industry.
C. by assessing the effectiveness of its sales distribution.
D. by assessing its competitors position in the market.
Answer
D. by assessing its competitors position in the market.
108. Which of the following helps a manager identify the opportunities and threats inthe competitive industrial environment?
A. analyzing the competitive forces.
B. market research.
C. market analysis.
D. sales analysis.
Answer
A. analyzing the competitive forces.
109. Which one of the following represents the best long-run opportunity in a firm’sportfolio?
A. cash cow.
B. star.
C. question mark.
D. dog.
Answer
B. star.
110. In which of the following pricing approaches is pricing based on consumerdemand?
A. functional approach.
B. business approach.
C. market approach.
D. innovative approach.
Answer
C. market approach.
111. A/an ___ helps people understand the behavior patterns that are expected of themin particular circumstances
A. advisory policy.
B. explicit policy.
C. mandatory policy.
D. implicit policy.
Answer
B. explicit policy.
112. Agricultural market set up by stae government to procure agricultural producedirectly from farmers
A. haats
B. mandis
C. kirana
D. public distribution system
Answer
B. mandis
113. Consumer do their own picking, pay in cash and carry the merchandise away A.
A. tomated vending
B. super market
C. the cash and carry
D. direct response retail
Answer
C. the cash and carry
114. What are the major determinants of employee motivation?
A. reward and coercive power.
B. new technologies.
C. personal power and future growth prospects.
D. information and connection power.
Answer
A. reward and coercive power.
115. At what stage is the threat from competitors at its peak in an industry?
A. growth stage.
B. embryonic stage.
C. mature stage.
D. shakeout stage
Answer
A. growth stage.
116. ___ forms the basis for the allocation of corporate resources.
A. financial evaluation.
B. organizational growth.
C. organizational structure.
D. organizational culture.
Answer
C. organizational structure.
117. ___ is often critical for the proper accomplishment of a divestiture and can providecomfort to the employee as well as to potential buyers.
A. a flexible management.
B. a stable management.
C. an active management
D. none of the above.
Answer
B. a stable management.
118. Identifying the customers is the , ___. step of retail business
A. second
B. third
C. first
D. last
Answer
A. second
119. ___ Is very important for retail store
A. product
B. site
C. transportation
D. machine
Answer
B. site
120. The best grocery store must be target ing ___.
A. high income group
B. low income group
C. all income group s
D. medium income group
Answer
C. all income group s
