41. Form of payment which a retailer may accept is ___
A. cash only.
B. cash &credit cards.
C. cash &debit cards.
D. all of these
Answer
D. all of these
42. Many retailers have improved their operation productivity through ___
A. computerization.
B. outsourcing.
C. both a & b.
D. none of these.
Answer
A. computerization.
43. The computerized check out is used by ___
A. large retailers.
B. small retailers.
C. multi retailers
D. all of these.
Answer
A. large retailers.
44. With the help of ___ a retailer pays an outsider party to undertake one or more ofits operating functions
A. outsourcing.
B. credit management
C. computerization.
D. none of these.
Answer
A. outsourcing.
45. ___ helps the retailers to face the crisis situations.
A. risk management.
B. credit management.
C. financial management.
D. all of these
Answer
A. risk management.
46. ___ is a key task for both large &small retailers.
A. risk management.
B. crisis management.
C. inventory management
D. all of these.
Answer
D. all of these.
47. ___ helps the retailers to complete the tasks within the short period of time.
A. computerization.
B. outsourcing.
C. both 1 & 2.
D. none of these.
Answer
A. computerization.
48. ___ is a warning to potential thieves and muggers.
A. insurance.
B. security guards.
C. outsourcing.
D. credit management.
Answer
B. security guards.
49. Insurance against ___ is more important due to government rules.
A. environmental risk.
B. production risk.
C. both 1 & 2
D. none of these
Answer
A. environmental risk.
50. Consumer buying process in retailing involves ___
A. need recognition.
B. search for information.
C. evaluation of retailers.
D. all the above.
Answer
D. all the above.
51. Atmosphere in retailing refers to ___
A. the weather outside a store.
B. the ambience, music, color scent in a store.
C. assortment of products in the store.
D. display of items in a store.
Answer
B. the ambience, music, color scent in a store.
52. A multi channel retailer sells merchandise ___
A. over the telephone
B. through personal selling and retail store only.
C. over the internet.
D. through more than one channel.
Answer
D. through more than one channel.
53. Retailing is a marketing function which ___
A. sells products to other business.
B. sells products to a company that resells them.
C. sells products to final consumers.
D. sells products for ones own use
Answer
C. sells products to final consumers.
54. All of the following are possible types of service that a retailer can offer except ___
A. self service.
B. self selection.
C. limited service.
D. all of the above.
Answer
C. limited service.
55. The correct statement about chain stores is ___
A. they offer economic of scale in buying.
B. they can hire good managers.
C. they integrate wholesaling and retailing function.
D. they centralize function.
Answer
D. they centralize function.
56. The term which is used to identify the major areas of business of a diversifiedorganization is.
A. business area.
B. business segment, group or diversion
C. business scope.
D. diversified business.
Answer
B. business segment, group or diversion
57. Which of the following is not the characteristics of a strategic business unit?
A. it serves a homogenous set of markets with a limited number of related technologies
B. it serves a unique set of products.
C. it owns responsibility for its own profitability.
D. none of the above.
Answer
D. none of the above.
58. According to GE screening grid model, which strategy should a company followwhen it has high industry attractiveness and low business competitive position.
A. invest/growth
B. selective investment /maintain position.
C. harvest/divest
D. none of the above.
Answer
A. invest/growth
59. Which of the following is not included in the list of macro environmental variables.
A. prevailing economic conditions and political manifestors.
B. changes in legislation and emerging new technologies.
C. financial conditions and culture.
D. none of the above.
Answer
D. none of the above.
60. The final stage of the consumer shopping/purchase model around which all otherstages revolves is the.
A. buy decision stage.
B. active information gathering stage.
C. purchase stage.
D. post-purchase evaluation stage.
Answer
D. post-purchase evaluation stage.
61. What type of competitive structure are most retail firms involved in?
A. horizontal competition.
B. monopolistic competition.
C. vertical competition.
D. pure competition.
Answer
B. monopolistic competition.
62. Which one of the following factors is not found on a six month merchandisebudget?
A. planned gross margin.
B. current liabilities.
C. planned sales percentage
D. planned purchases at retail.
Answer
B. current liabilities.
63. What word best describes the relationship between a retailer’s pricing decisions and
the merchandise, location, promotion, credit, services, image and legal decisions that
retailers must make?
A. independent.
B. separate.
C. interactive.
D. competitive.
Answer
C. interactive.
64. If a retailer is offering the same products and quantities to different customers atdifferent prices, the retailer has what kind of pricing policy?
A. two-price
B. customary.
C. flexible.
D. leader.
Answer
C. flexible.
65. Which of the following should not be part of the campus shoppe’s advertisingcampaign’s objectives. The campus shoppe desires to increase.
A. awareness of its two locations
B. sales among incoming freshmen.
C. sales to 40 percent.
D. all the above belong in the retailers advertising objectives
Answer
D. all the above belong in the retailers advertising objectives
66. Consumer premiums are considered to be a form of.
A. joint-sponsored sales promotion.
B. publicity that utilizes opm.
C. advertising.
D. sole-sponsored sales promotion.
Answer
D. sole-sponsored sales promotion.
67. Merchandise availability is an example of a.
A. cost of sales
B. pretransaction service.
C. operating cost.
D. transaction service.
Answer
D. transaction service.
68. Which of the following is not part of a visual communications program
A. store name and logo.
B. institutional signage.
C. lifestyles graphics.
D. television advertising
Answer
D. television advertising
69. In which of the following behavioral models there will be no productdifferentiation and brands as a factor plays very little role in the purchase preferences.
A. complex buying behavior.
B. variety seeking behavior.
C. dissonance reducing behavior.
D. habitual buying behavior
Answer
D. habitual buying behavior
70. Which of the following factors include forces like small groups, family, social rolesand status that will have an influence on buyer’s behavior?
A. cultural factors.
B. psychological factors.
C. personal factors.
D. social factors
Answer
D. social factors
71. Which of the following psychological factors drive a person to satisfy his need andwants.
A. motivation.
B. perception.
C. learning.
D. beliefs and attitudes.
Answer
A. motivation.
72. Which of the following factors influence the organizational buying decisionprocess?
A. buyers objectives.
B. purchasing policies and resources
C. size and composition or buyers.
D. all of the above.
Answer
D. all of the above.
73. Which method of organizational buying is suitable for he second-hand
(used.vehicles, buildings etc, that have unique characteristics, but vary depending on
their condition and usage.
A. inspection.
B. description.
C. sampling.
D. negotiation.
Answer
A. inspection.
74. Which of the following do not include while in the learning process of a marketoriented organization.
A. open-minded inquiry.
B. synergistic information distribution.
C. mutually informed interpretation and accessible memory.
D. none of the above.
Answer
D. none of the above.
75. Management information system (MIS. supplies information, which include datafrom both internal and external sources is useful for.
A. order processing.
B. invoicing.
C. customer analysis and product performance.
D. all of the above.
Answer
D. all of the above.
76. Which level of organization uses management information systems data in itsdecision making?
A. lower level.
B. middle level.
C. top level.
D. all of the above.
Answer
D. all of the above.
77. Which system is useful in coordinating data systems, tools and techniques with
supporting software and hardware that enable managers to take appropriate marketing
decisions.
A. sales decision support systems.
B. marketing decision support systems.
C. standardized information systems.
D. none of the above
Answer
B. marketing decision support systems.
78. If a seller produces two or more products that have different features, styles,quality, sizes, etc it is called.
A. mass marketing.
B. target marketing.
C. individual marketing.
D. product-variety marketing.
Answer
D. product-variety marketing.
79. Market positioning is a combination of marketing actions that management takes,to meet the needs and wants of each target market. It includes.
A. understanding consumer perceptions.
B. position products in the mind of consumer.
C. design appropriate marketing mix.
D. all of the above.
Answer
D. all of the above.
80. Which type of segmentation is commonly used for climate because of its broadimpact on consumer behavior and product needs.
A. geographical segmentation.
B. demographic segmentation.
C. geo-demographic segmentation.
D. geographic segmentation.
Answer
A. geographical segmentation.
